Learn how to locate and identify licensed materials online to use in your own teaching and presentations. When placing teaching and presentation materials into an open environment, e.g. outside of the closed classroom and up onto the web, we need to ensure that we are using openly licensed materials AND that we are providing correct attribution (this is as important as being able to correctly cite a paper). In this session participants are invited to develop short visual presentations by locating and using openly licensed content. They will be guided through the process of finding, reusing, and sharing open content, learning about licenses along the way. The session will cover: The differences between Open Access, Open Educational Resources, Copyright materials, and Licensed materials. How to identify licensed materials and which licences suit various type of usage. How to search on a variety of platforms for licensed materials (e.g. Google, Flickr, Vimeo, Wikimedia Commons). How to correctly attribute materials that you have used.

1. Open Educational Resources
Stephanie (Charlie) Farley
Stuart Nicol
Open Education Resources
Learning, Teaching, and Web Services
University of Edinburgh

2. Welcome
Aims for today
1) Know more about OER when you leave than
when you came in.
2) Be able to identify licensed material to use in
creating your own fully attributable, shareable
artifact.
By AIGA [Public domain], via Wikimedia

3. Definitions
Intellectual property rights (IPR):
Are the rights given to persons over the creations
of their minds (usually for a set period of time).
Image via Pixabay by geralt [Public Domain]

4. Is an area of IPR that covers the rights of authors
of creative works.
Copyright:
Image via Pixabay by Peggy_Marco [Public Domain]

5. is the permission,
or authorisation,
to re-use a
copyrighted work.
A licence:
Image via Pixabay by kartik27 [Public Domain]

6. A Creative Commons (CC) licence is one of
several open licenses that enable the free
distribution of an otherwise copyrighted work.
Image via Pixabay by Kriemer [Public Domain]

7. Creative Commons licences

8. By applying an open licence to a copyrighted
work, rights holders give permission for others
to copy or change their work in ways that would
otherwise infringe copyright law.
BUT you still retain copyright and can do
whatever you like with your work.

9. Open Access refers to publications released under
an open license (e.g. open access journals).
Open Data refers to data that is freely available to
use and republish.
Open Education Resources (OER) specifically refers
to openly licensing materials for teaching & learning.

10. What is an OER?
An OER is a freely available and openly licensed digital
resource.
“OER are teaching, learning, and research resources that reside
in the public domain or have been released under an
intellectual property license that permits their free use and re-
purposing by others. Open educational resources include full
courses, course materials, modules, textbooks, streaming
videos, tests, software, and any other tools, materials, or
techniques used to support access to knowledge”
The William and Flora Hewlett Foundation

11. What is an OER?
Materials available on the web without explicit
copyright statement or open licence should not
be considered OERs.
• The absence of a copyright statement does not
necessarily mean that the material is free to
use or adapt.
• OERs should always display a licence containing
the terms of reuse.

12. Edinburgh's OER vision
1. For the common good: Teaching and learning
materials exchange to enrich the University and the
sector;
2. Edinburgh at its best: Showcasing openly the highest
quality learning and teaching;
3. Edinburgh’s treasures: Making available online a
significant collection of unique learning materials
available openly to Scotland, the UK and the world,
promoting health and economic and cultural well-
being.

13. What our guidelines say
OER aligns with the University’s mission
“Use, creation, and publication of OERs is consistent with the
University’s reputation, values and mission to ‘Make a significant,
sustainable and socially responsible contribution to Scotland, the
UK and the world, promoting health and economic and cultural
wellbeing.’”
Everyday teaching & learning material exchange
“It is expected that OERs used, created or published by individual
staff and students will normally be single units or small collections
[...] rather than whole courses.”

14. Our support for OER
• OER support service: centrally support service.
– Advice / staff and student training sessions /
awareness raising
• Open.Ed website
– Showcasing Edinburgh’s OERs / how-to guides /
news and information. In the future will also
include sharing & searching tools.
– http://www.open.ed.ac.uk

15. Creating an OER
When creating an OER, there are certain things you must do
and certain things you must avoid in order for the resource to
be fully open.
© T Douglas-Walker, released under CC BY licence

16. Things You Should Do
Keep an Asset Register:
• Create a spreadsheet and list all resources used in
creating your resource.
• With each entry, list the author, the licence it’s
released under and the source.
• When listing the source, ensure that any URLs link
to the page on which you found the resource and
not the file itself.

17. Things You Should Do
Seek Out Open Images:
• If your resource includes images, use Wikimedia
Commons, Flickr etc. before using Google images.
• You can also use the Creative Commons meta-
search, which you will see later.
• If you must use Google Images, it is possible to
change the settings so it only shows openly
licenced images:

18. Things You Should Do
Seek Out Open Images:

19. Things You Should Do
Seek Out Open Images:

20. Things You Should Not Do
Use a Resource with Unknown
Provenance/Limited Licence:
• If you cannot establish the author/creator of an
image or other resource, DO NOT use it.
• If you can find the author but cannot find which
licence it has been released under, DO NOT use it.

21. Things You Should Not Do
Use a resource without attribution:
• The main aspect of ALL Creative Commons licenses
is the BY (Attribution). Always ensure that the
original creator is credited. You wouldn’t quote or
cite a paper without proper attribution, don’t use
someone’s resource without doing the same.
• An attribution should be easy to find: on the same
page as resource, perhaps even on the resource
itself.

22. Things You Should Not Do
Use a resource without attribution:
Figure 2: © Roseanne Smith under a CC BY licence
(Open.ed on Wikimedia Commons)© S Walker, released under a CC BY licence
(Open.ed on Wikimedia Commons)

23. Aim: Create a poster from open resources
Focusing on:
• Where to source openly
licensed resources
• How to attribute Creative
Commons licensed
materials
• Signpost where and how
to share and license your
work
http://piktochart.com

24. Creative Commons licenses

25. Activity 1: Search and identify 3 images that
could be used in a poster (15 mins)
By AIGA [Public domain], via Wikimedia
On the theme of:
“Woodlands and
Nature Reserves”

26. Search for images
CC Search provides a useful ‘meta-search’ over a
number of media platforms:
http://search.creativecommons.org/

27. Activity 2: Collect the attribution
information from the images.
(10 minutes)

28. The licence tells you to be reasonable:
“You may satisfy the conditions in (1) and (2) above in any reasonable
manner based on the medium, means and context in which the
Licensed Material is used. For example, it may be reasonable to satisfy
some or all of the conditions by retaining a copyright notice, or by
providing a URI or hyperlink associated with the Licensed Material, if
the copyright notice or webpage includes some or all of the required
information.”
There is no one right way; just make sure your attribution is
reasonable and suited to the medium you're working with. That being
said, you still have to include attribution requirements somehow, even
if it's just a link to an About page that has that info.
Attribution doesn’t need to be complicated
Best practices for attribution by Creative Commons, licensed under CC BY 4.0

29. A good rule of thumb is to use the acronym TASL,
which stands for Title, Author, Source, Licence:
• Title - What is the name of the material?
• Author - Who owns the material?
• Source - Where can I find it?
• Licence - How can I use it?
• Lastly, is there anything else I should know before
I use it?
What attribution information do I need?

30. It’s a good idea to keep track of attribution
information as you go (and keep it if possible).
But is that enough information?
Keep track of resources resources you
use
Attributing Creative Commons Materials by ccAustralia & CCI ARC, licensed under CC BY 2.5

31. Activity 3:
Create your poster
(20 mins)
with image
attribution applied
http://piktochart.com

32. The good, the bad, and the ugly
The Creative Commons Wiki provides detailed information on
how to correctly attribute resources in a number of contexts:
https://wiki.creativecommons.org/Best_practices_for_attribution
Good: "Creative Commons 10th Birthday
Celebration San Francisco" by tvol is
licensed under CC BY 4.0
Average: Photo by tvol / CC BY
Incorrect: Photo: Creative Commons

33. Share &
feedback

34. Attributing Creative Commons Materials by ccAustralia & CCI ARC, licensed under CC BY 2.5

35. Sharing OERs
• Ensure that the material is your own work, or contains only openly licensed work
shared under the agreed terms. The copyright service will be able to help if you
are unsure about copyright issues (copyright@ed.ac.uk)
• Choose the most appropriate license for your material. The Creative Commons
website licence chooser is a useful tool for choosing & generating the licence text
and image: http://creativecommons.org/choose/. Some platforms allow you to
choose and generate a licence in the upload workflow (Flickr, YouTube, Vimeo,
etc.).
• University of Edinburgh should be stated as the licensor so that the resource can
be correctly attributed:
© The University of Edinburgh.
• More information can be found in the University’s Open Educational Resource
Policy (http://open.ed.ac.uk/about/)

36. Where should I share my OER?
There are several options for sharing your OER
depending on subject area and target audience.

37. OER
Repository
JORUM
MERLOT
Xpert
OERCommons
TESConnect
Social Media
Youtube
Flicker
iTunesU
Slideshare
SoundCloud
OpenCourseWare
MIT OpenCourseWare
OpenLearn
TU Delft OCW

39. Feedback and Follow Up
Stephanie.Farley@ed.ac.uk
http://Open.Ed.ac.uk
@OpenEdEdinburgh