This document provides an overview and syllabus for a course on innovation management taught by Prof. Dr. Bernhard Katzy. The course aims to cover basic innovation concepts, innovation theory, transformation and entrepreneurship. It will examine the organization of innovation, innovation governance and systems. Grading will be based on class participation and a final paper. The next session will cover basic innovation concepts and assigned readings are from the book "Managing Strategic Innovation and Change" which provides background on architectural innovation and standards wars.

1. Innovation management
Instructor:
Prof. Dr. Bernhard Katzy
prof.katzy@cetim.org
2012
www.CeTIM.org
Prof. Dr. Bernhard R. Katzy

2. Innovation?
www.CeTIM.org Prof.Dr. Bernhard Katzy 1

3. Session 1 introduction based on life cases
Agenda
● Introduction
● Syllabus
● Overview of course content
● Life cases by guest speaker
www.CeTIM.org Prof.Dr. Bernhard Katzy 2

4. Introduction – instructor
INSTRUCTOR AND HIS TEAM
Instructor: Prof.Dr.Bernhard Katzy
- PhD in industrial management from University of Technology
(RWTH) Aachen in Germany and a second Ph.D. (habilitation) in
general management and technology management from
University of St. Gallen, Switzerland.
- Professor @ University BW Munich (DE) and Leiden University
(NL); and director of CeTIM Center for Technology and Innovation
Management.
- Research interest is about entrepreneurial management of fast
growing high-tech firms and the management of strategic change
in the transition to the information age
www.CeTIM.org Prof.Dr. Bernhard Katzy 3

5. Introduction – Motivation of this course
MOTIVATION
•Innovation and Individual
Innovation leads a better life
•Innovation and Organization
Innovation may cause the rise or the fall of organizations
•Innovation and Society
Innovation may make society vibrant and dynamic
www.CeTIM.org Prof.Dr. Bernhard Katzy 4

6. Introduction – What does “innovation” really mean
INNOVATION
Innovation is not about knowledge in form of papers or patents of
in form of basic inventions, but a process about their application in
society
• Innovation VS Invention
• Innovation VS Technology
• Innovation VS Technology Innovation
Note: in this course innovation and technology innovation
are substitutes for each other, except for special emphasis
www.CeTIM.org Prof.Dr. Bernhard Katzy 5

7. Grading
– Class Participation (50%)
Result of quick tests at the beginning of each class(30%). Your
active participation in the discussion in class (20%) is integral to
the design of this course
– Final paper (50%)
The final paper is to be written solo, in response to the topics offer
in class. You are invited to propose your own topic to the
instructor. It is due on April 26, 2012 and should be 10 pages in
length (Format: , Font size 12pt, 1.5 line spacing).
www.CeTIM.org Prof.Dr. Bernhard Katzy 6

8. Reader in Form of Book
Michael L.Tushman and Philip Anderson.
<Managing Strategic Innovation and
Change>
2nd edition, Oxford University Press, 2004,
ISBN-10: 0195135784
Editions are
very
different
www.CeTIM.org Author Name 7

9. All articles for download on www.openlearninglab.org
Sorry. NOT True!
This would violate
copy right
How to prepare for Reading?
Academic 1. Download Paper List on www.openlearninglab.org
Skill Training 2. Log into Digital Library
3. Download papers with correct copy right
www.CeTIM.org 8

10. Assignment details
PAPER ASSIGNMENTS DETAILS
• Choose a topic covered in this class that especially interests you
• Briefly explain the topic at start of paper
Devote 1-2 pages to this. No extra reading needed here: derive from
class lectures and discussions, assigned readings and other sources
of information that you may already have.
• Expand the topic in the direction of your interest
State and summarize where you are going with the topic and then go
to it! Devote remainder of paper to this. Fine to draw in your personal
experience and views in addition to findings from extra reading on
the topic.
• Example topics
 Advantages and risks of collaboration for innovation in a “living
lab”
 IS Implementation failures – a discussion from an innovation
management view point
 Your own topic
www.CeTIM.org Prof. Dr. Bernhard Katzy 9

11. Syllabus – Grading and assignments
GRADING DETAILS FOR FINAL PAPER
Originality of work
Clear focus
Scientific quality (are the methods appropriate and
presented in sufficient detail to allow the results to be repeated
and are the data adequate to support the conclusions?)
Language(writing style)
Relationship with the course
www.CeTIM.org Prof.Dr. Bernhard Katzy 10

12. Overview of course content
Innovation
System
Organization of Innovation
innovation Governance
Innovation
Transformation
and
entrepreneurship
Basic innovation concepts Introduction to Innovation
Innovation Theory …
Dominant theory, Main issues
and developments of innovation
research
www.CeTIM.org Prof.Dr. Bernhard Katzy 11

13. Readings for next session
SESSION 2 BASIC INNOVATION CONCEPTS
-> Article 7:
Rebecca M.Henderson, and Kim B.Clark. Architectural
innovation: the reconfiguration of existing product
technologies and the failure of established firms.
Michael L.Tushman and Philip Anderson. Managing Strategic
Innovation and Change. 2nd edition, Oxford University
Press, 2004, ISBN-10: 0195135784
-> Article 10:
Carl Shapiro, and Hal R.Varian. The art of Standards Wars.
Michael L.Tushman and Philip Anderson. Managing Strategic
Innovation and Change. 2nd editon, Oxford University
Press, 2004, ISBN-10: 0195135784
www.CeTIM.org Prof.Dr. Bernhard Katzy 12