They serve one of the hottest (and most important) roles in tech. We’re tipping our hats to some of the best demand gen marketers in Boston. In charge of executing a company’s go-to-market strategy, marketers at expansion-stage businesses are often the key drivers of business growth. In fact, they’re typically tasked with simultaneously building brand awareness, nurturing prospect relationships, and generating qualified sales pipeline — all while justifying the ROI of every program, strategy, or investment they make. Piecing all of those elements together requires incredible focus and execution, as well as an amalgam of new age marketing skills that often toes the line between art (old-school creative thinking) and science (technical and analytical operations expertise). And, not surprisingly, finding marketers who possess all of those skills is no easy task. Increasingly, however, technology companies are exploring new ways to carve out roles for those types of marketers — typically under the umbrella of demand generation — and investing heavily in filling those seats with a new breed of marketing talent. (http://labs.openviewpartners.com/top-10-demand-gen-marketers-in-boston/)

1. Top 10 B2B
Demand Gen Marketers
Boston
http://labs.openviewpartners.com/top-
10-demand-gen-marketers-in-boston/

2. /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Jay Acunzo, NextView Ventures
What He Does:
Jay is the Director of Platform & Community
at NextView Ventures, a VC firm investing
exclusively in seed-stage startups, and
author of Content Marketing for Startups, a
visual blueprint. He’s also a co-founder of
Boston Content, the area’s largest
community group for content marketers. His
career includes roles at Google and
HubSpot, in addition to a stint in sports
journalism.
@Jay_Zo

3. /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Rebecca Churt, OpenView
What She Does:
Rebecca is a growth strategist focused on top
of the funnel at OpenView Venture Partners.
She owns content strategy, website
optimization, inbound marketing and SEO. In
addition to demand creation, Rebecca consults
OpenView’s portfolio on best practices around
inbound marketing and content marketing
strategy. Prior to OpenView Rebecca was at
HubSpot for 5 years. As an industry veteran
Rebecca has successfully developed and
implemented new marketing opportunities for
350+ businesses – from the Fortune 500, to
start-ups, and non-profits – serving B2B and
@RChurt

4. /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Doug Ellinger, Bullhorn
What He Does:
Doug is the Senior Director of Marketing at
Bullhorn, the leading provider of software to
the third party staffing and recruitment industry.
He leads the company’s global demand
generation and customer lifecycle marketing
efforts. Previously, Doug ran marketing at
Auction Holdings, a Boston-based e-commerce
auction marketplace, following a stint in the
digital marketing group at L.L.Bean in Freeport,
Maine. Doug has over fifteen years in digital, e-
commerce and direct response marketing in a
variety of B2C and B2B roles.
@dougellinger

5. /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Blake Harris, OpenView
What He Does:
Blake is a growth strategist at OpenView
Venture Partners. He supports the portfolio’s
sales and marketing teams to develop demand
creation strategies, tactics, and metrics
required to fuel rapid growth. In addition to
demand creation, Blake consults OpenView’s
portfolio on best practices around marketing
operations and marketing technology. Prior to
OpenView, he worked at Brightcove — a B2B
SaaS company — where he contributed to the
company’s tremendous growth in various
marketing roles.
@BHarris

6. /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Claudia Hoeffner, Acquia
What She Does:
Claudia is Senior Director of Demand
Generation at Acquia. A standout analytical
marketer with deep expertise in building
successful go-to-market plans, Claudia has
transformed Acquia’s demand generation
engine and driven bottom-line growth. Claudia
previously worked at DemandGen — where
she was the lead consultant for high profile
clients such as Swiss Post Solutions, Concur,
Cisco, and Dell in both EMEA and APAC —
and Eloqua, where she built the company’s
demand creation program from the ground up
and drove approximately 70% of new business
@claudiahoeffner

7. /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Ellie Mirman, HubSpot
What She Does:
Ellie leads HubSpot’s inbound marketing
funnel team, focused on inbound lead
generation and nurturing. She manages a
team of marketers responsible for all inbound
channels, including email, social media,
search, mobile, comarketing, and paid media.
Her specialties lie in lead generation, email
marketing, sales and marketing alignment, and
marketing analytics. She has launched many
of HubSpot’s marketing initiatives, from the
email program to customer research, and loves
to work at the intersection of Marketing, Sales,
and Product.
@ellieeille

8. /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Cheryl Morris, Nanigans
What She Does:
Nanigans‘ first marketing hire, Cheryl seeded
and grew the company’s marketing strategy
and efforts through hyper-growth over the last
three years. Prior to Nanigans, Cheryl was part
of the original team that built Bostinnovation
into a venture-backed new media startup and
spent two years in management consulting at
Market Platform Dynamics driving digital
marketing, pricing and platform strategies for
the world’s largest payments companies.
@CherylMorris

9. /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Lucy Orloski, Localytics
What She Does:
Lucy has been an inbound marketer for over
eight years. She got her start in lead
generation running large-scale paid search
campaigns. In 2009, she joined HubSpot to
teach HubSpot customers to be successful
with inbound marketing. After more than
three years building HubSpot’s Services
team, she went on to be Marketing Director
at several Boston SaaS startups. She’s
currently running demand generation for
Localytics.
@elleyo

10. /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Matt Solar, Applause
What He Does:
Matt Solar is the Sr. Acquisition
Manager at Applause, a company that
helps companies deliver digital
experiences that delight their
customers.
@MattSolar

11. /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
Brian Whalley, InsightSquared
What He Does:
Brian is Director of Marketing at
InsightSquared, leading the company’s
content marketing efforts. A veteran of
the Boston startup scene, Brian has also
held marketing leadership roles at
Tracelytics, Kinvey, and HubSpot. Brian
has a degree in Political Science and
Linguistics from UMass Amherst.
@BWhalley

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