1. Jonathan Bryant, National Director
SiteStaff
www.SiteStaff.com
How to Convert More Patients Online
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2. How to Convert More Patients Online
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 Moderator – Dylan Kemna, Director of
Sales, OptiCall www.OptiCall.com
 Presenter – Jonathan Bryant, National
Director, SiteStaff www.SiteStaff.com

3. Poll
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 How many unique (new) visitors does your
website have monthly?
 Over 3000
 3000-1001
 501-1000
 500 or less
 Don’t know

4. What we typically see…
 Good site, no traffic
 Good traffic, no patients
 Bad site, bad traffic
 No understanding whatsoever
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5. What you don’t want to hear but
should…
 88% of business
owners don’t know
how they turn a profit
 Your website should be
built for your patients,
rather than your
perception of your
practice
 Roughly 97% of your
website visitors will
never contact you
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6. Cost-free updates
 Phone number
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7. Gutenberg Diagram
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8. 8

9. Phone number – add click-to-call
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 Start with your text phone number.
 Hover and highlight the text with your
mouse and go to the button in your editor
to make a link (usually looks like a chain).
 Instead of the “http://” and a web page
address, replace the “http://” with
“tel:” (no forward slashes)
 Create the link
• Source –
Converstations.com

10. Cost-free updates
 Phone number
 Google My Business
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11. Claim your business
(and optimize with Google My Business)
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12. Google My Business
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 Share
 Insights
 Review

13. Google + Facts
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 There are now over 1 billion with Google+
enabled accounts
 It has reached 359 million monthly active users
 Google+ is growing at 33% per annum. The 45 to
54 year old bracket increased its usage on
Google+ by 56% since 2012
 70% of marketers have a presence on Google+

14. A great Google + page
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15. Google Map Widget
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16. Cost-free updates
 Phone number
 Google My Business
 Post (and maintain) a blog
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17. 17
Body by Buford Blog

18. Blog
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 AIDA - Attention, Interest, Desire and Action
 Completely personal with an opinion
 ON your site, not off
 Short and sweet? Maybe not.

19. Cost-free updates
 Phone number
 Google My Business
 Blogs – (content, visitors)
 Video testimonials (open rate, power) – better yet,
launch a YouTube channel!
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20. 20
Video Testimonials

21. YouTube Channel
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22. Cost-free updates
 Phone number
 Google My Business
 Blogs – (content, visitors)
 Video testimonials (open rate, power) – better yet,
launch a YouTube channel!
 Retail store with shopping cart
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23. 23

24. Cost-free updates
 Phone number
 Google My Business
 Blogs – content, visitors)
 Video testimonials (open rate, power) – better yet,
launch a YouTube channel!
 Retail store with shopping cart
 Self-conducted E-mail marketing promoting
technology advancements, seminars, promo
offers (content, education, higher open rate)
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25. 25
Free Seminar

26. Cost-free updates
 Phone number
 Google My Business
 Blogs – (content, visitors)
 Video testimonials (open rate, power) – better yet,
launch a YouTube channel!
 Retail store with shopping cart
 Email marketing ex. seminars (content,
education, capture rate)
 Social media management (HootSuite)
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27. HootSuite
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28. Cost-free updates
 Phone number
 Google My Business
 Blogs – (content, visitors)
 Video testimonials (open rate, power) – better yet,
launch a YouTube channel!
 Retail store with shopping cart
 Email marketing ex. seminars (content,
education, capture rate)
 Social media (HootSuite)
 Google and Yelp Reviews
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29. Leveraging your Google Reviews
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30. How Google Reviews affects SEO
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31. Incorporate GR into your site!
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32. Yelp? Heard of it?
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33. Where are patients turning to find reviews of doctors online? Healthgrades
is the most commonly-used site, with 43 percent of review users turning
there first. Yelp is second most popular, with 34 percent of users
listing it as their first choice.
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34. Cost-effective updates
 Mobile optimized website – diversify
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35. Mobile
 1 out of every 3 mobile searches are local.
 CNN Money – 2/28/14 - Mobile devices
accounted for 55% of Internet usage in the
United States in January 2014. Apps made up
47% of Internet traffic and 8% of traffic came
from mobile browsers, according to data from
comScore, cited Thursday by research firm
Enders Analysis. PCs clocked in at 45%
 30% of visitors will abandon the site if it not
optimized for viewing…and that’s growing,
too.
 88% of buying decisions initiated via mobile
device are now made because of spontaneity.
 According to Amazon, every 100 milliseconds
in load time decreases sales by 1%.
 According to Google, not having a website
optimized for mobile is like being closed 1
day a week.
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36. Cost-effective updates
 Mobile optimized website
 Affiliate links
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37. Affiliate links
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38. Cost-effective updates
 Mobile optimized website
 Affiliate links
 Self-generated auto appointment tool (ZocDoc)
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39. ZocDoc
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40. Cost-effective updates
 Mobile optimized website
 Affiliate links
 Self-generated auto appointment tool (ZocDoc)
 Live chat
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41. 41
Live chat

42. Live chat
 Conversion increase
 Customer service appearance, revenue generation
tool
 Proactive engagement
 Private, unobtrusive communication tool at the
visitor’s speed
 Welcome, serve a tangible benefit, build rapport,
serve with empathy and extract personal contact
information
 Transmission in real time
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43. Benefit Calculator
2000
2000
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44. FireClick Index today
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45. Benefit Calculator
2000
2000
30
2
$24,000
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46. Live chat – can I do it myself?
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 Software available as low as $20 a month
 Build an internal protocol and use metrics
 Immediate response is anticipated
 Embody your professional office environment
 Treat every engagement as a lead

47. Live chat techniques
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 Compelling greeting
 Quid pro quo (“something for something”)
 Provide good customer service, show empathy
 Lead the visitor
 When the time is right, ask for the opportunity to
take the next step

48. Investments
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 Responsive website
 SEO/SEM/PPC
 Professional e-mail marketing campaigns
 Social Media campaigns

49. Takeaways
 Make it your mission to implement 2-3
improvements
 Think about what makes sense. What is your mix
of business? Build a marketing strategy around a
lifestyle
 Involve your patients
 Track, track and track again
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50. I heard a really good tip once…
 “What questions do you have for me? I HAVE
TIME.”
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51. Jonathan Bryant, National Director
www.SiteStaff.com
800-688-2397 ext. 1
jbryant@sitestaff.com
Dylan Kemna, Director of Sales
www.OptiCall.com
dkemna@opticall.com
877-238-0555 ext. 1025
Questions?
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