If you’ve been to an event, you probably came home with a branded pen. In a branded tote bag. That’s also holding a branded T-shirt. And pens, totes, and T-shirts are just the beginning of the hundreds of thousands of promotional product options for any given event or marketing initiative. The countless product options can make for a stressful purchasing decision—unless you follow these three tested tips, from Opus’ very own Promotional Marketing experts:

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Define the specifics.
What experience are you trying to create?
Determine details like audience demographics,
quantity, budget, venue, and desired feel.
TOP 3 TIPS
SWAG LIKE A PRO
Capture the ROI.
Promotional items have high ROI—the expense
of a branded piece that is used post-event is
low, compared to cost-per-impression over time.
Reinforce
the message.
Choose items that communicate the desired
brand message, and use the excitement around
giveaways to reach the largest possible audience.