Oracle positions its complete software, hardware, and cloud solutions as providing advantages over competitors by making IT systems simpler, faster, and lower cost. Oracle's vertically integrated solutions are optimized to best deploy Oracle software on Oracle hardware for up to a 75% reduction in time to successful deployment.

1. Oracle Software.Hardware.Complete positioning
versus competition
Dr. Shahin Taromsari
Senior Director Business Development
Oracle, EMEA

2. The Marketplace is Constantly Changing and Becoming More
Complex
Businesses are in constant pursuit of new competitive advantages.

3. IT Complexity Inhibits Business
Slows Product Introduction Interferes with Customer Service
Stifles Business Processes Inhibits M&A Synergies

4. And Cripples Innovation
35-65% is integration
Bottom line: 4 percent of revenue is spent on something that doesn’t improve competitiveness.

5. =
Making IT Simpler

6. Oracle on Oracle
Customer Benefits of Vertical Integration
• High Performance
• Fastest execution of mission critical transactions
• Innovation delivered faster
• Better reliability and security
• Low Cost
• Shorter deployment times
• Better reliability and security
• Lower cost of management and upgrade
• Agility
• Quickly adapt to changing business imperatives
• Reduced change management risk
• Easier to tune, manage, and upgrade

7. Enterprise Evolution To Cloud Computing
Exadata and Exalogic – building blocks to success
Silo Consolidated Optimized Cloud
Compute, Storage, Network Optimized Systems Engineered Systems
Building Blocks

8. Strategic Platform for Mission Critical Applications
Exadata + Exalogic
Business Need: Cost Savings, Simplification
Oracle Value: 50%+ less cost, faster time to value, better performance

9. Oracle Exadata X2-8
• Fastest for Data Warehouse Oracle Database Server Grid
& OLTP • 2 8-Socket Intel Servers
• 128 Cores
• Best Data Warehouse • 2 Terabyte DRAM
& OLTP Cost/Performance
Unified Server/Storage Network
• 40 Gb/sec Infiniband Links
• 100% Fault Tolerant & Scalable • 880 Gb/sec Aggregate Throughput
On-Demand • 10 Gigabit Ethernet to Data Center
• Software Breakthroughs Exadata Storage Server Grid
• Exadata Storage Grid • 14 Storage Servers
• Smart Flash Cache • 5TB flash storage
• Hybrid Columnar Compression • 336 TB Disk Storage
• Secure Database Machine

10. Engineered System: Oracle Exalogic
Vertical Integration Delivered
Extreme Java Mission Critical Integrated
Performance Cloud/Application System
Consolidation
Improved Operating Cost Time to Deploy
up to Reduced Reduced
12x 60% 95%

11. Oracle on Oracle – Optimized Solutions
Low Cost, High Performance, and Business Agility
Low Cost • Lowers deployment costs and risk
to buy, operate,
• Supports more users on a smaller footprint at lower
and manage
cost
High • Delivers faster response time for more productive
performance for employees, higher satisfaction, lower cost operations
accelerated value • Enables faster application processing for less
business disruption and optimal use of resources
Agility through • Gracefully manages spikes in demand from business
simplicity and processes without maintaining excess capacity
flexibility • Flexibility to adapt to complex business scenarios

12. Oracle’s Optimized Solutions
Captures Oracle’s Expert Knowledge to Best Deploy Oracle SW on Oracle
HW
Up to 3x Faster Than Up to 10x Faster Than Intel
Any Consolidated Platform with 3x less CPU Overhead
OOS for Siebel CRM OOS for WebCenter
Fastest Payroll Bulletproof Non-stop Business
Processing By 52% Services for High Availability
OOS for PeopleSoft HCM OOS for E-Business Suite
4x Faster e-Commerce Fastest DB for ERP, OLAP, DSS,
Query Transactions Payroll, PeopleSoft Campus
OOS for WebLogic Suite OOS for Database
Reduce risks, and cost, and receive up to a 75% reduction in time
to successful deployment

13. Oracle Fusion Middleware
Complete, Open, Integrated, Best-in-Class
• Application Grid
• Data Integration
• SOA & Process Management
• Business Intelligence
• Content Management
• User Experience
• Identity Management
• Enterprise Management
• Development Tools

14. Oracle Fusion Applications
Embedded Transactions Embedded Intelligence
What do I need to do? What do I need to know?
Configurable Applications Embedded Collaboration
How do I get it done? Who do I need to reach?
Designed for Cloud: Native Single or Multi-Tenant;
Self-Service Administration & Configuration; Deployable on Exadata & Exalogic

15. Oracle Server & Storage Systems
Complete, Open, Integrated, Best-in-Class
• Servers
• Storage
• Networking
• Operating Systems
• Virtualization
• System Management
• Development Tools

16. Partnership & passion for Success