Customer relationship management (CRM) is vital part of any Organization. CRM is expected to reach a $36.5 billion market worldwide in the next 3 years. It drives sales growth by deepening & enriching relationships also provides information on customers' buying behaviour.

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1. Hubspot
2. Beagle Research
3. Salesforce
4. Salesloft
5. Baseline
6. Forbes
7. Superoffice
REFERENCES
Importance ofImportance
CRM
CRM is expected to reach a $36.5 billion
market worldwide in the next 3 years!
CRM
What is CRM?
Drive sales growth by deepening & enriching relationships
Compiles information on customers across different channels
Provides information on customers' buying behaviour
43% of customers use fewer
than half the CRM features
72% of users give up extra
features for a user-friendly CRM
74% CRM usage
increased in 2013
42% of CRM users will
increase spending in
marketing automation
56.1% of SME’s use
marketing automation in
conjunction with CRM
The average ROI for CRM is $5.60 for every dollar spent!
CRM increases sales by up to 29%
Revenue goes up by atleast 41% per sales person
CRM Usage
CRM & Marketing
Automation
ROI through CRM
C
R
M
29%
$5.60
41%
89% of marketing automation
user have integrated it
with a CRM system