May is Oregon Wine Month. Learn More.

1. MAY 2019

2. INTRODUCING OREGON WINE MONTH
The spring is an exciting time in Oregon! Wine country begins to wake
up in April with bud break, less rain and warmer temperatures. By May,
we’re ready to party.
Oregon Wine Month celebrates the kickoff of the growing season and
our favorite time of year.

3. WHY OREGON?
1. DRIVE REVENUE WITH A GROWING CATEGORY
Higher average bottle prices result in greater profit per bottle
Oregon’s top three varieties have been increasing in popularity across the
U.S., producing overall volume growth that outpaces other regions
0
4
8
12
16
20
OR WA CA
-5
0
5
10
15
20
OR WA CA
Average Bottle $ Price (750mL) Retail Volume % Growth (2017 vs 2016)
$16.13
$9.87
$6.82
17.4%
-1.4% -0.1%

4. WHY OREGON?
2. SELL HIGHLY ACCLAIMED WINES
Oregon's value for money shines
when compared to wines of similar
quality from other top regions.
Oregon’s share
of domestic wine
production
Oregon’s share of
Wine Spectator’s 90+
scores on domestic
wine from 2015 - 2017
20%1%

5. Source: Full Glass Research, Wine Opinions Panel, December 2016
WHY OREGON?
3. GIVE THE PEOPLE WHAT THEY WANT
Affluent wine drinkers like Oregon wine, but
cite visibility, availability and awareness
as top barriers to purchase.
Oregon Wine Month is the perfect
opportunity to make new Oregon
placements and support them with added
programming.

7. 3 WAYS FOR RESTAURANTS & RETAILERS
TO PARTICIPATE IN OREGON WINE MONTH
1. Deck your halls with POS and graphics
2. Feature an Oregon wine flight promotion at your restaurant
3. Attend and help us promote events in Boston, New York City
and Portland

8. 1. DECK YOUR HALLS

9. POSTERS & CASE CARDS
11”x17” posters and 8.5”x11” case cards available in graphic styles.

10. NECK HANGERS
FRONT
BACK
Neck hangers make for an engaging
way to call attention to Oregon wine
on the shelf.
Two versions will be available:
1. No mention of May for distributor
flexibility outside of Oregon.
2. New this year, promotion of the
Oregon Wine Month consumer
sweepstakes.

11. SKEWCARDS
4.25”x5” cards provide education on
Oregon and quotes from wine writers
extolling the virtues of Oregon wine.

12. SHELF TALKERS
Shelf talkers with self-stick adhesive help draw attention to the Oregon
section of the shelf.

13. TABLE TENTS
Table tents are great for tasting rooms and upscale casual restaurants.
At 6” high x 4” wide they can also be presented in standard picture
frames.

14. DOWNLOADS:
CHECK PRESENTER INSERTS
Downloadable check presenters can be used by restaurants to promote
their participation in Oregon Wine Month.

15. DOWNLOADS:
MENU AND SIGNAGE TEMPLATES
Bar-top signage and customizable menu inserts are available for download
in a variety of sizes. Perfect for restaurants and tasting rooms.

16. OREGON WINE MONTH POS
There are two ways to access POS for your business:
1. Request POS from a distributor in your state (list on next slide)
2. Download graphics and POS files from the OWM Toolkit:
Visit industry.oregonwine.org then…

17. DISTRIBUTORS WITH OWM POS
State Distributor
California Southern Glazers
Idaho CSB-Boise, S & C Wines
Indiana Carroll Wine & Spirits, Johnson Brothers
Kansas Worldwide Beverage Group
Massachusetts Martignetti, MS Walker
Minnesota Bourget Imports, Wine Merchants of Minnesota
Nebraska Anchor Beverage, Southern Glazers
New Jersey Aidil
New York Lauber Imports
Ohio Cutting Edge Selections
Oregon
Crush Wine Distributors, OBM, Southern Glazers, Winebow, Young’s
Market Company
Texas Mid-State Wine
Vermont Farrell Distributing
Washington Ambrosia Selections, Young’s Market Company
Wyoming Young’s Marketing Company
Don’t see a distributor in your state? Help us connect with them for next year. Ask your favorite distributor to
email trade@oregonwine.org to get on the communication list.

18. 2. FEATURE AN OREGON WINE
FLIGHT

19. OREGON WINE MONTH FLIGHT PROMOTION
The Oregon Wine Board will be promoting restaurants featuring a
flight of three Oregon wines throughout May.
Off the beaten path varieties, vintage verticals,
single vineyard comparisons... now is the
chance to feature what you love most about
Oregon wine in a flight!
Let us know what you are doing so we can promote it:
industry.oregonwine.org/owm-restaurant-sign-up-form

20. 3. ATTEND AN EVENT

21. PINOT IN THE CITY: BOSTON
On May 2, 2019, Willamette Valley Wineries Association will be hosting
Pinot in the City Boston. Event will include:
• Trade Master Class
• Trade and Media Tasting
• Ticketed Consumer Tasting
More info: willamettewines.com/pinot-in-the-city

22. OREGON WINE TRAIL: NEW YORK CITY
On May 6, 2019, we’re hitting the trail with 50 Oregon wineries and a
handful of friends for a grand happening of Oregonian wine, food and
personality. Event will include:
• Trade Master Class
• Trade and Media Tasting
• Ticketed Consumer Tasting
More info: www.oregonwine.org/trail

23. CRUSH ON OREGON WINE: PORTLAND, OR
On June 2, 2019, the Oregon Winegrowers Association will be hosting
Crush on Oregon. Event will include:
• Trade and Media VIP Hour
• Ticketed Consumer Tasting
More info: crushonoregon.com

24. LET’S SELL MORE
OREGON WINE TOGETHER