5 REASONS WHY YOU SHOULD ATTEND CRIS/CROS The Canadian Restaurant Investment Summit (CRIS) and the Canadian Restaurant Operators Summit (CROS), jointly produced by GE Capital and Restaurants Canada, will be held in Toronto on MARCH 1+2, 2016 and will bring together industry insiders, operators, chain executives, franchise operators, investors, lenders and key suppliers from across the country. Here are 5 reasons you should attend! 1. Networking: There is no other place to rub shoulders and learn from the biggest names in the industry. Senior level executives from literally dozens of the country's most respected restaurant chains look forward to attending each year, and make themselves available to anyone looking for insight or advice as they mingle with attendees. The opening reception, held at The Hockey Hall of Fame, means it will be you and the Stanley Cup enjoying a beer together. 2. Context: As one of the most well recognized and respected journalists, Amanda Lang is the perfect person to interview this group; Derek Doke | FranWorks Group of Companies, Michael Glen | Laurentian Bank Securities, Bill Gregson | Cara, Sean Morrison | Diversified Royalty Corp and Paul Rivett | Fairfax Financial Holdings. 3. Exclusivity: Attendees will have access to the full Canadian Chain Restaurant Industry Review, an exclusive and insightful report commissioned by GE Capital and compiled by fsSTRATEGY and The NPD Group Canada. The report digs into provincial dining trends - such as which province has the highest per capita commercial food service sales and insight into other macro trends that will affect the restaurant industry in the coming year. 4. Innovation: The need to innovate is a given but continual reinvention requires a delicate balance. This session on brand transformation explores the constant commitment to reinvention, new ways to deepen the connection to customers, pace of disruption, emerging technologies, the rise of competitors, successes, failures, setbacks, and homeruns. Panel includes; Mike Cordoba | Empresario Capital Partners, Jean Bédard | La Cage Brasserie Sportive, Tom Gaglardi | Northland Properties, Ken Otto | Cara , Mo Jessa | Earls Restaurants and Susan Senecal | A&W Food Services of Canada 5. ROI: Learn from the best! Join Brandie Kelly, digital pioneer at Facebook as she dives deep into this session on social media strategy. Brandie collaborates with key decision makers at the largest restaurant brands and agencies in Canada providing marketing tactics on Facebook and Instagram that deliver ROI. For more information visit the websites www.restaurantinvest.ca or www.restaurantoperator.ca and register today!

1. MARCH 1+2, 2016
HILTON TORONTO HOTEL
CONFERENCE PROGRAM
CANADIAN RESTAURANT
INVESTMENT SUMMIT
CANADIAN RESTAURANT
OPERATORS SUMMIT
RESTAURANTINVEST.CA+RESTAURANTOPERATOR.CA
THANK YOU TO OUR SPONSORS
FOUNDING PRODUCER
RESEARCH PARTNERS
LUNCH
BRONZE
COFFEE
PARTNERS
HOST
This event was produced Big Picture Conferences (BPC).
THANK YOU TO OUR SPEAKERS
bigpictureconferences.ca
(416) 924-2002
56 The Esplanade, Suite 509, Toronto ON M5E 1A7
RESTAURANTINVEST.CA+
RESTAURANTOPERATOR.CA
HOSTED BY

2. Welcome to CRIS+CROS!
Two great events running at the same
time to extend learning opportunities
to a larger community! The Canadian
Restaurant Operators Summit (CROS),
focuses on operational knowledge, and
the 7th Annual Canadian Restaurant
Investment Summit (CRIS) covers
investment and real estate trends.
Stay in the investment or development track
at CRIS, or join in on the CROS sessions
designed to fine-tune your operations,
reduce waste and grow profits. The choice
is yours!
We have joined forces
to bring you more!
Orie Berlasso,
Big Picture Conferences
WED MARCH 2, 2016
7:00am – 8:00am
CONTINENTAL BREAKFAST
TORONTO BALLROOM FOYER
8:00am – 8:15am
OPENING REMARKS
TORONTO BALLROOM
Ed Khediguian GE Capital Canada
Donna Dooher Restaurants Canada
8:15am – 9:15am
TOP 10 TRENDS FOR
RESTAURANT BRANDS.
BEST BUSINESS-DRIVING,
ACTIONABLE IDEAS TO
EXECUTE OVER THE
NEXT 12 MONTHS
TORONTO BALLROOM
We’ll glimpse into the near future—examining 10
emerging trends and high leverage activities that
you can execute over the next 12 months.
Robert Carter The NPD Group
Todd Jones GE Capital
9:15am – 10:00am
OVERVIEW OF THE
CANADIAN ECONOMY
TORONTO BALLROOM
As the Senior Economist for Restaurants
Canada, Chris Elliott manages and produces
a comprehensive research program that has
made Restaurants Canada a leading source of
information for and about Canada’s $72-billion
foodservice industry. Chris tracks and analyzes key
industry and economic indicators and translates
them into member reports and publications.
A1INVESTORS
ADVANCED REAL ESTATE
METRICS AND THE IMPACT
ON RESTAURANT INCOME
CARMICHAEL/JACKSON ROOM
Capture hidden profits and reduce risk with
some creative real estate practices and strategies.
Registered delegates will receive access to
valuable white papers.
Michael Horowitz Minden Gross LLP
Grant Kosowan
Orange National Retail Group Inc.
A3INVESTORS
LEGAL PANEL
DISCUSSION
TOM THOMSON ROOM
Canada’s leading lawyers discuss the burning
issues impacting restaurant ownership and
operations. Get FREE advice.
Allan Dick Sotos
Jennifer Dolman Osler, Hoskin & Harcourt
Larry Weinberg Cassels Brock & Blackwell
A2OPERATORS
A NEW COMPETITIVE
ADVANTAGE: ADDRESSING
THE TALENT GAP
CASSON ROOM
Employees are at the heart of every successful
restaurant. Companies need to attract and keep
the best performers, especially individuals adept
at serving diverse markets.
Philip Mondor Tourism HR Canada
Jose Bansil WJPallett & Associates
Cindy Simpson Imago Restaurants Inc.
Dean Sockett Keg Restaurants Ltd.
A4OPERATORS
LEVERAGING FACEBOOK &
INSTAGRAM TO DRIVE
BUSINESS FOR RESTAURANTS
TORONTO BALLROOM
Learn from the best! Join Brandie Kelly, digital
pioneer at Facebook Canada, as she dives deep
into this session on social media strategy. Brandie
collaborates with key decision makers in Canadian
restaurant brands and agencies providing
marketing tactics that deliver ROI.
CHOOSE YOUR BREAKOUT SESSION BELOW
10:30am – 11:45am
CHOOSE YOUR BREAKOUT SESSION BELOW
2:15pm – 3:15pm
1:00pm – 2:00pm
MERGER IS ON THE MENU
TORONTO BALLROOM
3:45pm – 4:45pm
BRAND TRANSFORMATION > A DELICATE BALANCE
TORONTO BALLROOM
The past few years have been tough on casual restaurants, it
seems the best defence has been to consolidate and conquer.
This panel, led by Amanda Lang, looks at some of
the recent mergers and the partnerships that have developed.
10:00am – 10:30am
COFFEE BREAK
TORONTO BALLROOM FOYER
3:15pm – 3:45pm COFFEE BREAK TORONTO BALLROOM FOYER
11:45am – 1:00pm
NETWORKING LUNCH
TORONTO BALLROOM FOYER
B1OPERATORS
MENU LABELLING
CASSON ROOM
Everything you need to know before JAN 2017!
James Rilett Restaurants Canada
Carol Zweep NSF Canada
B3OPERATORS
IS THE PRICE RIGHT?
TOM THOMSON ROOM
How are your food and beverage costs? Issue of
profitability is a complex one, and one that a lot
of operators are wrestling with at the moment.
Managing costs and bringing them under tight control
is exactly what the session is all about. Speakers
tackle the problem by focussing on your marketing
aims, then target pricing, menu design, supply and
demand issues and disease tracking of food.
Jeff Dover fsSTRATEGY
Dr. Sylvain Charlebois University of Guelph
B2INVESTORS
REVENUE MANAGEMENT
FOR RESTAURANTS
TORONTO BALLROOM
This session explores 5 BIG ideas on managing
top line revenue for restaurants.
Bruce McAdams University of Guelph
Darcy MacDonell
FARMHOUSE tavern & The Daughter
Eric Malcolmson ICON Legacy Hospitality
Michael Von Massow University of Guelph
B4INVESTORS
MOBILE INNOVATION
CARMICHAEL/JACKSON ROOM
How do you leverage mobile and digital channels
to build your brand, increase sales and improve
customer engagement, experience and loyalty?
Ron Caughlin BRAND>eD
Andy Bruce The Mobile Experience Company
Ryan Payne Lush Concepts
Jed Schneiderman Tapped Mobile
4:45pm – 5:00pm
CLOSING
REMARKS
TORONTO BALLROOM
Ed Khediguian
GE Capital Canada
SPONSORED BY
Derek Doke
FranWorks Group of Companies
Michael Glen
Laurentian Bank Securities
Bill Gregson Cara Operations Limited
Sean Morrison
Diversified Royalty Corp
Paul Rivett Fairfax Financial Holdings
❱ @CRIS_TORONTO
❱ @CROS_TORONTO
@CRIS_TORONTO
@CROS_TORONTO
The need to innovate is a given but continual reinvention requires a
delicate balance. This session explores the constant commitment to
reinvention, new ways to deepen the connection to customers, pace of
disruption, emerging technologies, the rise of competitors, successes,
failures, setbacks, and homeruns.
Mike Cordoba Empresario Capital Partners
Jean Bédard La Cage Brasserie Sportive
Tom Gaglardi Northland Properties Corporation
Ken Otto Cara Operations Limited
Mo Jessa Earls Restaurants Ltd.
Susan Senecal A&W Food Services of Canada