Content marketing has two main approaches, either its business-to-business or it is business-to-consumer. This presentation explores how the content marketing strategy approach works for both of them. Starting with the assertion that content is the king in today's scenario, this presentation goes on to explore the detailed methods about how diverse content marketing is for B2B and B2C. What makes this presentation more valuable is the fact that a story telling approach has been adopted and live examples of well known content marketing strategies for B2C as adopted by Coca-cola and Nescafe have been included. Also included are the B2B content marketing examples as followed by well known companies like IBM, British Petroleum and MailChimp. With this presentation, we hope to give the viewers a clarity about the various approaches taken in B2B and B2C content marketing. We also want to emphasize that at the end, it is the consumer that matters the most and the content marketing strategies should be designed as per the needs of the consumer.

1. Content Marketing
HOW IT WORKS FOR
B2B and B2C

2. Content is
Great content is the sole help for distressed
KING

3. The biggest confusion is
what approach to take?

4. Maximum content marketing plans

5. WHY

6. They don't follow content marketing ethics
for their industry.
WHY

7. The approach for B2B and B2C are like
superheroes
They look the same but are not actually!

8. Approach

9. Emotion based
content marketing
approach is
everything in B2C
Approach : B2C

11. From tweets to website, from hoardings to
audio-video presentation, your every piece of
content must reflect the same content ideology

12. Reference For Approach : B2C

13. Look at these examples, all of them
ARE SIMPLE AND EMOTIONAL.
Reference For Approach : B2C

14. If you are applying same
approach to B2B you
are taking
wrong turn!
Approach : B2B

15. is everything in B2B. The more you
market facts and figures,
the more you sell
Hard data

18. Story Narration

19. Effective content marketing is
about mastering the art of
story telling
FACTS TELL, BUT
STORIES SELL

20. Strategic storytelling is
the best content
marketing practice
Consumers relate to the
well-narrated stories easily
and instantly.
Relate your story partly or
fully. It will definitely make
them relate to your
product or service.
Story Narration

21. Reference For Story Narration

22. Nescafe Campaign
Reference For Story Narration
Click here to play
Nestle uses the concept of story
telling strategically to trigger an
emotional response from the
viewers.

23. Lots and lots and lots of
Facts & Numbers
Generating the maximum profit or removing problems from their businesses.
The main objective of B2B products are to help businesses.
That's why number talks more…
Story Narration: B2B

24. Linear Approach
Segmented Approach
If you look at a B2B content
strategy, you will find that it is
linear and focused on one singular
goal.
The strategy for B2C can never be linear
and focused, even if you are serving to a
particular niche of customers.
Ultimate success of any
strategy lies in the way
how much convenience
it gives to the consumer.
B2B vs B2C Approach

25. Social Media

26. Social impact influences
sales and works in quite
different ways in both
B2B and B2C
B2B vs B2C Social Media

27. Social media engagement is important
than social media followers
Social Media: B2C

28. Social media strategy must be
content rich. Include numbers so as
to attract target audience.

29. Reference For Social Media : B2B

30. Reference For Social Media : B2B

31. Content Strategy

32. deliver the problem and solution with
right message and you are done!
Content Strategy: B2C

33. B2B strategy shows
Businesses have many solutions for
their problems, so whom to choose
becomes the main point.
Therefore, it's the best you show
trustworthiness and authority on the
subject businesses look for.
Auth rity
Content Strategy: B2B

34. B2B
Trustworthiness
Team Capabilities
Passion
Experience
Leadership Attitude
Expertise over the domains
strategy
should talk
Content Strategy: B2B

35. Reference For Content Strategy : B2B

36. Reference For Content Strategy : B2B

37. Educational
IBM is capitalizing
the marketing with its
educational content
marketing strategy.
Emotional
IBM content is
emotional but it is
based more on
tangible information.
Selling
Their focus is instead
on what they sell and
not on how they sell
it.
Because of their content strategy, other businesses see IBM as a trustworthy
partner, which was the ultimate goal of their strategy.
Content Strategy: B2B

38. Under the Think campaign, IBM has made it clear that
their services cater to enterprises. That's why they show
data collection, integration and security.
IBM knows corporations is run by humans so they also
have included design elements and aesthetics along with
the hard data.
Reference For Content Strategy : B2B

39. Reference For Content Strategy : B2B

40. Reference For Content Strategy : B2C

41. Coca
Cola
is a
classical
example
of
content
power.
The strategy of this brand directly connects with their
customers, striking an emotional chord with them and
establishing themselves as a top brand
Reference For Content Strategy : B2C

42. Fresh
and
fertile
idea
Your marketing ideas must have the power to keep the
engine of content marketing running all the time
Reference For Content Strategy : B2C

43. way how much convenience it gives to the
The main idea underlying in both, B2B and B2C content marketing is emotions to
capture the attention of customers
The ultimate success of any strategy lies in the
consumer
Don't forget the fact

44. http://bit.ly/B2BvsB2CContentMarketing
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