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Oro Inc. is the company behind the Oro Suite of products including OroCRM, OroCommerce and Oro Platform. It was founded in 2012 by industry leaders in open-source business application development. Prior to founding Oro Inc., their founding and senior leadership team all helped lead Magento's success and have an extensive history in e-commerce technology. OroCRM is the most flexible, open-source CRM application that can be customized to fit your business needs. OroCRM allows companies to simplify the management on their customer data and leverage this data to personalize communications, optimize marketing campaigns, generate sales, and build customer loyalty.