1. HOTEL DEVELOPMENT IN CITIES
Presented by
Alison Copus
Vice President, Marketing

2. user contributions
every minutebusinesses listed,
including 1.1+ million
accommodations
million
Unique
monthly
visitors*million
2
reviews and opinions
million
*Source: Google Analytics, worldwide data, April 2013

3. Source: comScore, March 2013
Europe
37%
North America
31%
LATAM
9%
Middle East &
Africa
5%
APAC
18%
World’s largest travel site

4. TripAdvisor
Booking.com
Emirates
Qatar Airways
Agoda
Saudi Airlines
Expedia
Air Arabia
Arik Air
Etihad Airways
Hotels.com
Air France-KLM Group
Fly Dubai
Orbitz Worldwide
Jazeera Airways
Kayak.com Network
Hotelim
British Airways
WAYN
Gulf Air
Air India
TripAdvisor – Middle East
The biggest media site in the market
TripAdvisor is:
+12.9% of the travel market
Source: comScore, March 2013

5. Do Online Reviews Impact Booking?
5
of global travellers say their
booking decisions are
impacted by online reviews
of global hotels say
reviews are important
for bookings
93% 96%
*Source: TripBarometer by TripAdvisor, an online survey conducted in Dec. 2012 – Jan. 2013 with 35,042 participants from 26 countries

6. Guests are visiting TripAdvisor
more frequently prior to booking
Source: “The Impact of Social Media on Lodging Performance.” Chris K. Anderson, The Center for Hospitality Research. Cornell University.
December 2012.
Research confirms: Reviews impact your bottom line
Properties with stronger
reputations across all channels
perform better overall
Higher review scores on OTA
sites allow hotels to charge
more while maintaining
occupancy rates.
Key Findings:
If a property can
increase its review
score by one point
(on a five-point scale)
on OTA channels, it
could increase its
prices by about
11.2% and still
maintain the same
occupancy rates.

7. Israel: 2011-2012 YoY Page Views
7
54%
year-over-year
growth in page
views for
accommodations
in Israel

8. Israel: Reviews with 3.5 rating or higher
80%
of accommodations
in Israel reviewed in
the last 30 days on
TripAdvisor have a
rating of 3.5 or
higher (out of 5)
8

9. Biggest Source of Inbound
Traffic for Israel on
TripAdvisor
1. United States
2. Israel
3. Russia
4. France
5. United Kingdom
6. Germany
9
Source: TripAdvisor Internal Data

10. Biggest Growth Markets for
Israel on TripAdvisor
1. Sweden
2. Argentina
3. Israel
4. Canada
5. Australia
6. South Africa
10
Source: TripAdvisor Internal Data

11. Good service is
rewarded
• Popularity Index
– Quality
– Quantity
– Recency
• Travellers’ Choice
and Certificate of
Excellence
• Special Offers

12. Facebook integration
of new reviews come
from Facebook-
connected users
12

13. NEW! Review Express
Now easier than ever to ask guests to write a review on TripAdvisor!
• Engage with guests after
they have stayed to:
– Receive valuable feedback
for your business
– Encourage new reviews to
keep your content fresh
• Easy to use - send an email
to your guests all at once
13

14. Write a Management Response
14

15. Celebrate Your Success
• Display your award
on your property
• Add the widget to
your website
• Issue a press
release
• Post your award on
Facebook and
other social media
outlets
15

16. 16

17. “Our investment in TripAdvisor’s
Business Listings has really
proven itself. I think it’s the
lowest-cost channel and has
the best return on investment.”
– Mark Shrives, Director of Sales and Marketing,
Hansar Bangkok
“The best business we have seen is
through TripAdvisor. There’s that word-of-
mouth, the real organic ‘I’ve heard these
reviews about your hotel, now let me go
experience it for myself.’”
– Daniel Donahue, General Manager, The Lenox Hotel Boston
17
“I have a daily ritual, which is
bank balance, TripAdvisor,
and Google Analytics.”
-Andy Thesen, Owner, Hermitage Bay