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Cómo hacer para que
200K fans se conviertan
en 20Millones!
Oscar Jaimes
IRCE - 2014
Losretailersestán
acudiendoasocialpara
diferenciarse
Laestrategiaensociales
buscar:
“Embajadores”
“Apóstoles”delaMarca
2 Ejemplos:
BucketFeet
Chubees
TiendaWebdondediseñadores–artistas-
vendensuscoleccionesdezapatos.
>3.000Artistas
>200KFans
Suestrategiaestáen
apalancarseenlas
redessocialesdesus
artistas!
>3.000Artistas >2.000Fans
(xArtista)
X
Sumetaestener10.000
artistas..
10Kartistasx2Kfans=
20 MSocial Reach
Dejanquesusartistas
seanelcentrode
atracción!
“ArtistTakeOver”.
Porundíapublicantodoel
contenidodelartista,sus
zapatos,suestudio,su
ropa,etc(inclusola
competencia)
Videos:
IntroBucketFeet:
https://www.youtube.com/watch?v=MU
UA9L7wCHI
TakeOverArtist
https://www.youtube.com/watch?v=g_C
igdFqiwA&list=UUkWQZELIWMmVXm
Kn-fewLBQ
TiendaWebdondevenden“shorts”para
segmentojovenAmericano.
Sufocoesquesus
usuariosgeneren
contenidodivertido,
pegajosoafínasumarca.
Realizanconcursoscomo:
Lamejorfoto“levitando”
Lamejorfiestacon
“chubbies”
Elmejordiseñooriginalde
“chubbies”
Elcontenidodesus
usuarios,locuranylo
posteanensuspropias
redessociales.
FocoVisual:Facebook,
Pinterest,Instagram
BuscanEmbajadoresen
loscollegeenVerano,los
traenasusoficinas,
promocionansus
productos,..
Ejemplos Ambassador:
https://www.youtube.com/watch?v=H-
SQpxRtT50&list=PLejexozSQorzCBYAN
_qknHeHrvBLqPX-U
TipsGenerales
Empiece la conversación.. pero no la
domine.. deje q tenga un cause natural.
Hágalo mas fácil para compartir eventos
de su comunidad, de su grupo, artistas
Solicite y permita que los demás creen
contenidos.
Sea auténtico
NO venda, el foco es dar experiencias
para compartir
Links
Presentaciones IRCE 2014
BucketFeet
Chubees
Gracias!
CEET
@ojaimesf
co.linkedin.com/in/ojaimesf/

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Cómo hacer para que 200 k fans se conviertan 20m