In this digital era when each and every individual has become techno savvy, marketing too has become more dependent over social media platforms and is resulted more powerful than ever before.

1. 1
DEVELOPING PLAN FOR THE DIGITAL
MARKETING
Presented by:
Shamama Kamal(CS-14)
Oshin Kandpal(CS-14)

2. OUTLINES
1.INTRODUCTION
2.DIGITAL MARKETING OBJECTIVES
3.DEVELOPING THE PLANS FOR DIGITAL MARKETING
4.THE POTENTIAL PROSPECTS
5.WHERE WE ARE ALREADY AT?
6.FUTURE OF WEB IS SOCIAL MEDIA
7.BENEFITS OF SOCIAL MEDIA
8.WHAT TO DO AND HOW TO DO
9.WHAT DOES DIGITAL MARKETING CONSISTS OF?
10.WHERE ARE WE LACKING
11.INCREASE VISIBILITY WITH SEO
12.INVOLVING STUDENTS AND ALUMINIS FOR THE EFFECTIVE ONLINE
PROMOTION
13.TARGETTING THE AUDIENCE
11.SOME IDEAS THAT CAN BE IMPLEMENTED
14 ADVANTAGES
15.CONCLUSION 2

3. INTRODUCTION
3

4. DIGITAL MARKETING OBJECTIVES
4

5. DEVELOPING THE PLANS FOR DIGITAL
MARKETING
1.TECHNOLOGY
2.PLANNING
3.EXPECTED COST
4.TARGETTED PLAYERS
5

6. The Potential prospect
6

7. Where we are already at?
1.Facebook
2.LinkedIn
3.Twitter
4.Google+
5.Quora
6.Pinterest
7.StumbleUpon
7

8. FUTURE OF WEB IS SOCIAL MEDIA
8

9.  Convenient.
 Increases satisfaction.
 Drives brand loyalty.
 Builds your brand.
 Provides targetted
results.
 Cost Effective.
THERE ARE MANY BENEFITS OF SOCIAL
MEDIA
9

10. Know
What
to do
10

11. KNOW
HOW
TO?
11

12. WHAT DOES DIGITAL MARKETING
CONSISTS OF?
12

13. WHERE ARE WE LACKING BEHIND?
1.Insufficient online advertisements.
2.No college blog.
3.Insufficient presence on job and career oriented
websites.
4.No pop ups advertisements.
5.No user friendly website.
6.Very less visibility in search engines.
13

14. INCREASE YOUR COLLEGE WEBSITE’S VISIBILITY
WITH SEO
 SEO involves making several improvements to
your college’s website that increase its visibility in
search engines, and for the words and phrases
that potential students closely associate with your
site.
 SEO also involves improving your website’s
authority, which is a crucial component of your
ranking on search engines.
14

15. INVOLVING STUDENTS AND ALUMINIS FOR THE
EFFECTIVE ONLINE PROMOTION
58% of seniors and 71% of juniors reported that a
college’s website is their first stop when looking up
information about an institution.
80% of seniors and 77% of juniors ranked a
college’s website as either the first or second most
important resource when researching colleges.
60% of seniors and 55% of juniors were more likely
to consider institutions that utilized email, text, and
social media to communicate.
(According to 2015 E-Expectations Report)
15

16. TARGETTING THE AUDIENCE
 Organizing online events for targeted audience.
 Having interesting events and competitions for
school students.
 Summer training programs.
 A strong Alumni group.
 Free Interactive counselling sessions for the
students willing to take admission in the college
and their parents.
16

17. SOME IDEAS THAT CAN BE IMPLEMENTED
 Pop ups advertisements.
 User-friendly website.
 Account on social medias like Instagram.
 A youtube channel.
 Traffic Analysis of the college website.
 Chat box facility on the official website.
 Providing a direct link to download the college
app on smartphones through the website.
17

18.  Better Targeted traffic.
 High return on investment.
 Does not requires specialization.
 Increased visibility.
 Cost effective.
 Create relationship with
customers.
ADVANTAGES OF SOCIAL MEDIA
MARKETING
18

19.  POP UPS
 CPC(Cost per click)
 CPM(Cost per thousand ; M=1000)
 Google Adwords
 Pay only when someone clicks on your advertisement or visits
your website.
 Start with a daily budget that is efficient
 Via Direct Marketing Association
 $120 are spent on an average online advertisement on
different sites.
 Take full benefit of your advertisement
 Advertise on your own website, once your website gains
popularity.
FUND FLOW
19

20. IMPLEMENTATION
20

21. 21
THANK YOU!!!