The Oslo Innovation Week 2019 Report

Report 2019
Oslo Business Region

Oslo Innovation Week
#oiw2019
21-25 Sept 2020
Join us at Oslo Innovation Week 2020

Table of contents
1.
2.
3.
4.
5.
6.
7.
8.
Key numbers
Priorities and goals
Attendees, speakers and events
Partners and event organizers
Communication
Press
Our events
Positioning

Oslo Innovation Week highlights solutions that solve real
global challenges through entrepreneurship, technology
and innovation. Oslo Innovation Week brings forward new
voices and innovation in action. We believe in not only
talking about change, but actually change the world we live
in. We gather people with the business solutions to achieve
the Sustainable Development Goals.
Since 2005, Oslo Innovation Week has brought together
entrepreneurs, leaders, investors, innovation drivers,
technology experts and creatives in the city of Oslo. This
year, 13300 people joined us and 31% of them were
international delegates.
Oslo Innovation Week is a collaboration between public and
private, startup organizations and corporates, Norwegian and
international companies. The 2019 chapter was created by 153
partners and event organizers.
Introduction
Oslo is the European Green Capital 2019, and the focus of
Oslo Innovation Week was solutions that will help us build
greener and more sustainable cities. Highlighting Explorers,
those people and companies who dare to push the boundaries
even further.
Oslo Innovation Week 2019 included 63 events from full day
conferences and seminars to workshops and meetups.
The event is supported by the City of Oslo, Oslo European
Green Capital, Innovation Norway and Osloregionen.
- Oslo Business Region
Project manager

#oiw2019
Key numbers
Oslo Innovation Week 2019

Key numbers 2019
63 Events on
Sustainable solutions
13300Attendees
31%
International attendees
74%
Got new leads
486Speakers
51%
Female speakers
42%
International
speakers
46%
Startups on stage
183Media articles
30
International
media
39 Million reach* in
Social Media
16% Increase in followers on
Social media
153
Event organizers
4.2
Value of being
part of OIW
Scale 1-5, where 5 is best
42%47% 41%
79,6
26%30% 61%
13,400
56
384
*Meltwater
728 35
Oslois the European
Green Capital 2019
2018

2019 2018 2017 2016 2015 2014 2013 2012 2011 2010
EVENTS 63 56 53 75 72 60 50 35 24 32
EVENT
ORGANIZERS
153 144 142 115 94
SOLD OUT EVENTS 71% 69% 63% 77% 75%
ATTENDEES 13.3k 13.4k 11k 10.7k 9.4k 8.6k 5.5k 5.7k 2.9k 3.7k
INTERNATIONAL
ATTENDEES
31% 31 % 24% 21% 19%
PRODUCTION
COST IN MILL
35.2 35.7 24.7 21.6 16.9 12.6 7 5
Timeline

#oiw2019
Priorities and goals

1. Highlighting sustainable and green solutions - Oslo being
the European Green Capital 2019.
2. International focus – to better cater for international
delegates traveling to Oslo.
3. Strengthen Oslo Innovation Week as an interactive event,
an arena where you could not only hear talks but also meet
network and get new leads.
On the following slides you can read more about how this was
done and the results.
2019 Goals

Results and highlights
• We highlighted sustainable and green solutions, Oslo
being the European Green Capital 2019.
• We had 63 events organized by 153 event organizers, all
of them highlighting soltuions and topics related to
sustainable city development.
• So far 183 articles have been published about Oslo
Innovation Week, Oslo/Norway and/or Oslo European
Green Capital.
• The Oslo Innovation Award 2019 was given to the food
startup Too Good To Go.
• OIW 100 Pitches highlighted sustainable solutions.
1. Oslo European Green
Capital 2019

Results and hightlights:
• 31% of the attendees were international.
• 41% of all the speakers where international. The event
organizers use this as an opportunity for connecting their
network with internatioanl companies.
• We had 12 official international delegations from
Pakistan, Colombia, Germany, South Africa, China,
Estonia, Finland, Dubai, Latvia and more.
• To better facilitate for international attendees, our
ambition has been to gather events in the city centre.
The event organizers are also very positive, giving a
feedback of 4.4. (out of 5).
2018: 4.2, 2017: 3.6
2. International arena

This year, one of our ambitions has been to really faciliate for
the attendees to meet with new network and to have a role at
the event they were attending.
This was one of the event criteria, and to support the event
organizers we had two workshops on how to make better
events and how to make greener events.
Results and highlights
• 74% said they got new relevant leads compared to 61% in
2018.
3. Interactive platform

1. Create a valuable platform for attendees, event organizers,
speakers, volunteers, media. Always score above 4 of 5.
2. 50 events on sustainable solutions
3. 35% international delegates
4. 40 international media publications (50% tech, business,
startup) from these countries: UK, US, Nordics, Germany,
France, Singapore, Dubai, South Korea, Japan, China,
Canada, India, Spain/Mexico, Baltics
5. A mix of event organizers from public and private,
educational institutions, startup networks, corporates etc.
6. Interactive events: score over 4 (out of 5)
7. Attendees: over 80% must get new leads
8. Attendees: over 80% must get new ideas.
9. 50% women on stage
2019 KPIs

KPI Result Comment
1. Create a valuable platform for attendees, event
organizers, speakers, volunteers, media. Always score
above 4 of 5.
• Attendees: 3.7-4.3 on our events
• Event organizers: 4.2
• Media: 100% satisfied with the program
• Volunteers: 4.5
2. 50 events on sustainable solutions • 63 events
3. 35% international delegates • 31% international delegates
4. 40 international media publications
50% tech, business, startup media and 50% mass media
From these countries: UK, US, Nordics, Germany, France,
Singapore, South Korea, Japan, China, Canada, India,
Spain/Mexico, Baltics
• 30 international media.
• 50% tech, business, startup media:Wired, Apolitical, Vice, Ethos
L’Usine Nouvelle, etc.
• 50% mass media: Forbes, The Guardian, Deutsche Welle, La
Razón, etc.
• 17 countries represented : UK, US, Sweden, Finland, Germany,
France, Japan, China, Spain/Mexico, Baltics
Media like The guardian,
Forbes, Wired, La Razón
5. A mix of event organizers from public and private,
educational institutions, startup networks, corporates etc.
• 157 event organizers – see slide with logos.
Need more event
organizers on R&D,
educational institutions,
corporates, and SMEs.
6. Interactive events: score over 4 (out of 5)
• Event organizers: 4.5
• 74% said they got new relevant leads compared to 61% in 2018.
Need better data
7. Attendees: over 80% must get new leads • 71% said they got new leads Need better data
8. Attendees: over 80% must get new ideas • N/A
Need better data
9. 50% women on stage • 51% women on stage

Key learnings
• Facilitate for better matchmaking between international
and local stakeholders BEFORE, during and after Oslo
Innovation Week.
• Build on the momentum of Oslo European Green Capital.
• Continue facilitating for international press with
excellent hospitality.
• Consider a different concept for «after work»/informal
meeting places.
• Consider organizing for Oslo Innovation Week satelite
events throughout the year.
• Set up a plan for making Oslo Innovation Week 100%
sustainable/green.
• More data on delegates to be able to create better
arenas.
• Onboard a broader group of people at the city of Oslo
and Innovation Norway

Together with our partners, Oslo Innovation Week has
reached and breached many goals during the last 15 years.
The Oslo Innovation Week family has gotten bigger and
stronger. Now including a broader mix of event organizers like
tech companies, corporates, incubators, organizations and the
public sector.
The number of international attendees have increased from
19% in 2015 to 31% in 2019. We’ve maintained our ambition of
having 50% female speakers on stage. We have introduced
new concepts such as Powercouples. We have positioned
Oslo Innovation Week amongst the big, global players like
Web Summit and Slush - hitting Forbes list of events you must
go to in 2018.
All these success stories is the result of pioneering event
organizers, owners and attendees who have joined year after
year, tested new concepts (oh and some have failed too), and
contributed.
The way forward
The competition between events, cities and nations is
fierce. Oslo Innovation Week is doing well - so it’s time to
shake things up! To be a frontrunner and deliever value to
our stakeholders, we must always strive to be better.
In coming weeks, Oslo Business Region will work
on the strategy and the new way forward for Oslo
Innovation Week. You’ll be invited too.
Maybe we’ll end up right were we’re at now, or
maybe we’ll discover new possibilities, partners
and connections. We don’t know yet!
What we do know is that we’ll continue to support our
attendees, event organizers, owners and future
stakeholders.
In the meanwhile, save the date for Oslo Innovation Week
2020, 21-25 September.

Agenda 2020
Period/deadline Activity/goal
Oct 2019 – Jan 2020 Recap 2019
Dec 2019-Jan 2020 Strategy process with key
stakeholders
Jan – Mar 2020 Implement new/renewed strategy
with stakeholders
Feb – Mar 2020 Launch 2020 theme and criteria
April 2020 Deadline for submitting event
April/May 2020 Launch program
21-25 Sept 2020 Oslo Innovation Week 2020

#oiw2019
Attendees, speakers
and events

We had 25 amazing volunteers from
15+ countries.
46% of all speakers came from
startups or scaleups.
Too Good To Og won the
Oslo Innovation Award.
13,3k innovative minds gathered in
downtown Oslo.
486 speakers shared their valuable
insights.
Evoy won Oslo Innovation Week 100
Pitches 2019.

Oslo European Green Capital was the red thread throughout Oslo
Innovation Week 2019.
The theme was Explorers, highlighting the pioneers; the startup founders
and the investors, the corporate and public sector leaders, and who are
more hidden; the scientists, programmers and makers, who dare to take the
path less traveled to find business solutions that will help build a more
sustainable world.
We had 5 tracks to help the attendees navigate the program; Cities, Future
of Work, Quality of Life, Startup and Entrepreneurship and Explore Oslo.
Theme and tracks

To be able to support event organizers and partners, all events
during Oslo Innovation Week have to respond to these criteria.
1. Highlight sustainable business solutions through Explorers and
one or more of the five tracks.
2. Facilitate for networking and engaging your attendees. Choose
between 4 event formats.
3. Support powercouples by building bridges (startups and
established companies, investors, public sector)
4. Have an international co-organizer/communication partner
5. Your event is located in the city centre of Oslo.
6. Choose sustainable event production.
7. Inclusive event and 70% women on stage. Yes the aim is 50%
however we will not approve and withdraw events that do not
meet these criteria at any time.
8. Use the BeNice code of conduct
Event criteria

50 to 100 Startup Booster
A Plastic Promise - What role can the
private sector play?
ABC to Investors
Boost learning and prevent dropouts with
gamification and immersive technologies
Breaking the Barriers in a Circular
Economy
Bridging the gap between African and
Norwegian innovators
Can we crowdsource a smarter city?
Cities X Sustainability Hub
CreativeMornings - From Land to Brand
Designing work cultures
DNB NXT 2019 - Pioneering a sustainable
tomorrow
Exploring the Digital Future
e-Estonia - Explore the World's Most
Advanced Digital Society
Exploring the future of renewable energy
Future Cities Satellite Hackathon
Girl Tech Fest 2019
Harnessing Global Innovation to Support
Localised Water Solutions
Human + Machine
Ice makers and ice breakers: How to
really get a yes or no from an investor
Innovation & Sustainable Development:
Nordic African and Asian Women
Entrepreneurs
Innovation Explorers Pushing Boundaries
International Reception at Oslo City Hall
Kenya Day
Last Mile Solutions for Today's Cities
Nordic China Tech Summit
Making Oceans Blue Again
MESH #7 - A Party with a Big
announcement!
Official Opening of Oslo Innovation
Week
OIW 100 Pitches Entry Rounds
OIW 100 Pitches Finale at DNB NXT
Oslo Architecture Triennale
Oslo Business Forum
Oslo's Climate Budget
Oslo Meets Hackney
Oslo Innovation Week Scaleup Workshop
Oslo Legal Hackathon
Oslo Media Meeting 2019 - Media
Exploration
OsloFest at Youngs
Pakistan Tech Summit 2019
Pehca Kucha Experimentation Special
Power Ladies Live Podcast
Public, Private and Community
Partnerships for sustainability
So You Think You Can Work?
Tomorrow's Workplace
Speak the language of data!
Start or Invest: a crash course to change
the world
Startup to Scaleup - One Step at a Time
Stories of clean-tech from Norway
STRING: A Megaregion
The Edtech Day
The Future of Governance
The future of health tech: User-centered
and tech enabled
The Future of Work: Leadership in the
post digital age
The Future of Work: Living Authentically
While Abroad
The Horror Startup Show
The Start-up School: How to build a
team, identify the market and create
scalable products
The workforce of tomorrow
Tribe Night
Wood looks good on you - How to build a
profitable business around recycling
Wood Tour - building the future
Y - design, tech, and innovation

486
Speakers took the stage at
46%
Startups on stage
42%
International
speakers
51%
Female speakers

13.300
Attendees
Countries represented
Norway, Sweden, Lithuania, United Kingdom, United States of
America, Finland, Estonia, Denmark, China, Sri Lanka,
Germany, Spain, Brazil, Latvia, Canada, Russia, Poland, Kenya,
Portugal, Bulgaria, Israel, Uzbekistan, Colombia, Singapore,
Indonesia, Georgia, Romania, France, Netherlands, Italy, Sri
Lanka, Pakistan etc.
Attendee demographics
17%Startups and scaleups
12%Investors
13%SMEs
8%Public sector
10%Corporates
10%Startup organizations,
incubators, accelerators
5%R&D
4%Students
4%Other
15%Decision makers/leaders

#oiw2019
Partners and event
organizers

#oiw2019
“Oslo Innovation Week is the best innovation arena for us, our customers and
future opportunities. It is a unique venue to showcase and connect your business to
an innovative crowd. Dare to be a game changer; join Oslo Innovation Week! ”
The Innovation Effect, Event Organizer
So You Think You Can Work? Tomorrow´s Workplace
– New Moves for Students and Companies

* Why not 5? Some events entered the program late and thus
did not reap the full benefits of Oslo Innovation Weeks´
resources in terms of communication of their event prior to
the week.
Feedback from the event organizers
** Often due to internal organizational changes and
priorities, timing of new projects and sometimes OIW and
their ambitions are not a fit.
4.2
Value of being part of
Oslo Innovation Week 2019 *
Yes
88% 12% 0%
Would you like to be part of
Oslo Innovation Week 2020?
Not sure** No
Scale of 1-5, where 5 is best.

Oslo Innovation Week vs their own event. Scores are on a scale of 1-5, where 5 is best.
A world class
event 4.0
My event
4.3
OIW in general
Featured
topics that
matters (SDG)
4.6
My event
4.4
OIW in general
4.5
My event
4.5
OIW in general
An interactive
event where
people could
network
Built
international
attention
4.0
My event
4.1
OIW in general
3.6
My event
3.9
OIW in general
4.4
My event
4.4
OIW in general
Built
Norwegian
networks
Built
international
networks

Volunteers
4.5
Value of being a volunteer
100%Would recommend to
others
94%
Made useful contacts
30Volunteers
4.6
Support from
OBR team
4.6
OBR’s project
management
4.4
We had the support from 30 amazing volunteers before and
during Oslo Innovation Week 2019. They supported on event
production, press and event management.

Project
management 4.5
Info before
and during 4.3
on the project management
Coordination
of program 4.4
4.3
Social media
International
press 3.7

#oiw2019
Communication

In June 2019, we launched a new website, designed by BEKK,
based on the visual profile created by Metric Design.
The result was a pioneering and modern design, that still funtions
as a source of information, engagement and an effortless way to
register for events.
After the launch, the website was featured on Bēhance, a
renowned website that showcases creative work.
Website
81 243
Norwegian
61% 39%
International
Country
Session duration
per visitor 1:46
79%Bounce Rate
Page views
The numbers are lower than last year´s due to the
tracing code for Google Analytics only registrering
the first time people accessed the front page.
Thus, it did not track the people viewing the
program etc.

Key numbers press and social media
206 Millions in digital
reach
Articles published
so far183
Measured 1 Jun - 29 Oct, 2018 & 2019.
Digital media reach is social media
reach combined with the reach of
digital press articles.
There was a 71% decrease in digital reach from 2018, and a 75% in articles published.
The decrease in both articles published and digital media reach is not due to lack of priority or quality of
work. In 2018, we had a large increase in exposure due to former President, Barack Obama, visiting Oslo
Business Forum as a speaker. Thus, it would be unrealistic for us to reach the same numbers in 2019.
However, both articles published and the digital media reach is almost doubled when compared to 2017.
728
516

Key numbers social media
39 Millions in social
media reach
Followers across social
media platforms23269
Unique users reached on Facebook
and Twitter.
Measured using Meltwater Insights.
Measured 1 Jun - 29 Oct (2019 &
2018).
There was a 51% decrease in social media reach from 201, however
there was a 16% increase in followers. The decrease in social media
reach is not due to lack of priority or quality of work. In 2018, we
had a large increase in exposure due to former President, Barack
Obama, visiting Oslo Business Forum as a speaker.
79.5

61%
27%
12%
2.833 6.166 14.370
+ 22% from 2018 + 9% from 2018+ 35% from 2018
Total followers
+ 16% increase from 2018
55%
Norwegian
followers
70%
International
followers
30%
Demographics have been calculated
using the native insight tools of
Facebook, Instagram and Twitter
Measured 14 May - 29 Oct.
45%
Of followers
are female
Of followers
are male
Demographics
23269

We continued our partnership with the Norwegian content
creation startup, The Lunicorn. They provided us with video
content before, during and after the week.
The video content generated more value and attention
accross social media channels.
Video marketing
30000+
Views on own native channels
- not including the views amassed from others
sharing the content.

Visual elements across
Oslo
Based on the visual brand profile, Metric Design created
new banners to hang on Oslo´s main street - Karl Johan,
posters to display accross venues, badges, and t-shirts for
crew and volunteers.
They also created vinyl for windows and visual signs and
elements that we displayed at Youngs to make it visible as
our head quarters throughout the week.

#oiw2019
Press

#oiw2019
“Oslo Innovation Week was an opportunity to see how tech, startups,
cities and government can all collaborate to bring about positive and
sustainable change in society. Norway provides other countries with a
model for how this can be achieved.”
- Miriam Partington, Deutche Welle

Key numbers press
2018
16
15
Nationalities
30
35
International
media
183
728
Articles published
p.t. 7.11.2019
*Meltwater Insights. Measured 1 Jun - 29 Oct (2019 & 2018).
KEY MEDIA
VICE, LA RAZÓN,
FORBES, ETHOS
MAGAZINE, WIRED,
BLOOMBERG,
APOLITICAL, ARCTIC
STARTUPS, GLOBAL
TIMES, L’USINE
NOUVELLE, DEUTCHE
WELLE, POSTIMEES

• The Guardian
• Vice
• Wired
• Ethos Magazine
• La Razón
• Forbes
• Bloomberg
• Deutche Welle
• Apolitical
• Global Times
• Yahoo! Japan
• L’Usine Nouvelle
• Maddyness
• Arctic Startups
Key
international
media

Selected international
press clippings
Ethos Magazine (UK): «Sustainable Innovation at Oslo
Innovation Week 2019»
Apolitical (UK): «Five things we learned at Oslo´s innovation
festival»
Yahoo! Japan (JPN): «CO2を数値化するオスロ気候予算が、街
や企業のやる気を加速?»
L’Usine Nouvelle (FR): «A quoi sert le budget Climat d’Oslo,
qui pourrait inspirer d’autres villes d’Europe»
Deutche Welle (DE): «Are apps tackling food waste an
antidote to our throwaway culture?»
GQ Brasil (BRA): «Capital Verde / Green Oslo»
The Guardian (UK): «Can ´nests´ and eco bikes reduce the
environmental impact of parcel delivery in cities?»
La Razón (ES): «Lo técnico, lo emocional»
Dnevnik (HRV): «Bivši britanski premijer, za čijeg je mandata
izglasan Brexit: Za Veliku Britaniju najbolje bi bilo da ostane u
Europskoj uniji»
Arctic Startup (FI): «Norway´s hottest startups right now»
Usbek et Rica (FR): «Péage urbain, chauffage avec des
déchets... Le plan d'Oslo pour ne plus émettre de CO2»
City Lab (US): «The timber architecture revolution has arrived
in Norway. (Almost.)»

• NRK
• Aftenposten
• E24
• Shifter
• Kampanje
• Innomag
• TV2
• Medier24
• Hegnar TV
• Computerworld
• Digi.no
• Finansavisen
Key Norwegian
media

Selected Norwegian
press clippings
Shifter: «Fem store aktører slår hodene sammen i en
«innovasjonssprint»: Etter én dag rant folkets forslag inn»
Kreativt Forum: «Oslo Innovation Week lanserer ny nettside»
Finansavisen: «-Gründere uten hårete mål blir aldri store»
Digi.no: «Jenter står på venteliste for å bli med på Girl Tech
Fest»
Finansforbundet: «- Det tok meg seks år å finne et teknisk
jentemiljø»
NRK.no: «Schwarzenegger kommer til Norge»
Aftenposten: «Hun velger jobben foran kjærligheten og har
som mål å bli verdens mektigste kvinne»
Skipsrevyen: «Pris til Evoy for el-båt»
Shifter: «Hederspris til matsvinn-app: «Villigheten til å ta
miljøvennlige valg i hverdagen er stor»».
Budstikka: «Gi alle jenter en Girl Tech Fest»

Feedback from
journalists
4.885%
100%
Support from
the press team
Would you like to
attend next year
Used the press
room at Youngs
Were happy with the
program activities
85%
Scores are on a scale of 1-5, where 5 is best.
The journalists’ most
relevant events
• Oslo´s Climate Budget
• OIW 100 Pitches
• Human + Machine
• Oslo Business Forum
• The Future of
Governance

#oiw2019
Our events

The Official Opening of
The opening event featured speakers
highlighting sustainable business solutions and
Oslo European Green Capital.
More than 600 leaders, founders, investors and
journalisst gathered inside the grand Oslo City
Hall to meet pioneers of future tech and
sustainable society.
85%
Attendees got new
useful ideas
800
Attendees
50%
Attendees got new
useful contacts
3.9
Overall value to
event organizers
3.9
Overall value to
event attendees
MCs Alex Wood (Forbes) and Rikke
Eckhoff Høvding (NVCA)
Vice Mayor for Public Ownership
and Business Development,
Marthe Scharning Lund
Oslo European
Green Capital
was an overarching
theme of the event
Annu Nieminen (FI)
The Upright Project
Jørgen Randers
BI Norwegian Business
School
Kaja Kallas (EE)
Estonian Reform Party
Nichol Bradford (US)
Willow Group/ Transformative
Technology Lab
Kjartan Slette
Unacast
Pasi Vainikka (FI)
Solar Foods

Oslo Innovation Award 2019:
Too Good To Go
The award aims to highlight purpose driven companies
leveraging technology and venture capital to create scalable
and sustainable businesses.
Too Good To Go tackles the issue of food waste through an app
that let´s users «save» left over food from restaurants, cafes,
and other food grossists in their local areas.
The 2019 Oslo Innovation Award winner has demonstrated
strong businessworthy qualities, impacting society in a good
way and showing that it’s possible to create fast growing
business solutions while contributing to the Sustainable
Development Goals.

Connecting Oslo culture
at the opening party
The Oslo Innovation Week featured a selection of the best
culture Oslo has to offer. The goal was to give attendees and
international press an Oslo art experience right at their
fingertips. The event was hosted in the basement at Youngs.
The lineup included artists LÖV and Nils Bech, and DJs Carl
Louis and Vibeke Bruff. Attendees could also make their own
3d paintings using Google´s VR product – the Tilt Brush.
The opening party was supported by Osloregionen.

OIW HQ and Afterwork
In order to facilitate for more networking and a place to meet people
from other events, especially for international attendees, we created a
social hub at Youngs.
Attendees were free to attend afterwork at Youngs every evening
during the week. The events varied every day; a conversation on how to
get funding from investors by nFront and Inventure, a live podcast of
PowerLadies, and a a film screening and conversation by the Human
Aspect, a special F*ck Up with a focus on sustainability failures. There
was also DJs and dancing to round off every night.
3.8
Feedback from event
organizers.
800
Attendees throughout
the week*
*Approx. Number based on feedback from event organizers
Scale 1-5, where 5 is best.

24 qualified
jury members
Gave feedback and
decided the finalists.
200+ startups
applied to pitch
in the 6 hour pitching
marathon.
Oslo European
Green Capital
was an overarching
theme of the event.
OIW 100 Pitches has become one of the leading platforms for
seed stage startups solving global challenges. More than 900
people requested tickets for the 2019 entry rounds, which took
place 24 September at Samfunnssalen Konferansesenter,
where 48 qualified startups turned into 8 finalists through the
selection process of our 24 jury members.
The final round was hosted by longtime partner DNB at their
sustainability-themed NXT event, with Evoy emerging as the
winner.
96%
Attendees got new
useful ideas
900
Attendees at the
entry rounds
65%
Attendees got new
useful contacts
3.7
Overall value to
attendees
35
Countries
represented
OIW 100 Pitches

Yara Paoli
Preply
Håkon Haugli
Innovation Norway
OIW 100 Pitches
Finale at DNB NXT
Ornit Shinar
Citi Ventures
Jørn Haanæs
Oslo Business Region
Kjersti Høklingen
DNB
Jury members
More then 200 startups, representing 35 countries,
competed for a spot in the finale of OIW 100 Pitches, hosted
by DNB NXT.
The 8 startups that pitched in the finale on 26 Sep, were:
Zero Waste Biotech Limited, Nordic Brain Tech, Evoy, The
Littery, Sonoclear, iHopa, Impact Mapper, Marna Energi –
with Evoy emerging as the winner.
Previous winners of OIW 100 Pitches are: Manolin (2018),
Chooose (2017), HomeControl (2016) & SkinAnalytics (2015).

Scaleup Workshop
One way of supporting scaleups is to facilitate
knowledge transfer and learn from the people that have
done it before. Oslo Business Region, together with BI
Norwegian Business School and 360leaders, we
facilitated a workshop on scaling - this being the third
edition.
Prediktor shared the ups and downs of raising capital,
SafetyWing shared their experience with running remote
organisations, Induct Software discussed their business
model and Halodi Robotics shared insights into their
hiring process.
The OIW Scaleup Workshop format works like this: 15
minute case presentation from company, followed by a
15 minute expert panel discussion, closing with a 15
minute plenary discussion.
100%
Attendees got new
useful ideas
120
Attendees
89%
Attendees got new
useful contacts
4.2
Overall value to
event attendees

Oslo Innovation Week kick-off
We gatghered event organizers and everyone interested in solving real
global challenges, to kick-off Oslo Innovation Week 2019.
TechCrunch´s Mike Butcher shared his predictions for which topics
would be relevant in 2019. Andy Chen ,from WeOrder, gave a talk on
startups and scaleups in Norway, followed by a panel discussion on the
future of work, led by Karina Birkeland Lome from DNB.
We also presented the overarching theme of Oslo Innovation Week –
Expolers.
3.8
Overall value for
attendees
90%
Said they got new,
useful ideas
62%
Said they made
new, useful contacts
Epicenter, February 2019
Event organizer meeting:

Oslo Innovation Week let´s 13 000 people explore 60+ events. In order to
create the best possible experience and value for our attendees we
invited our event organizers to take part in a workshop dedicated to how
you can create better events for attendees without comprimising your
companies goals and brand.
The workshop was facilitated by Niels Kjærgaard-Jensen from
Fieldwork.
4.6
Overall value for
attendees
100%
Said they got new,
useful ideas
93%
Said they made
Experience design
FOLK Oslo, April 2019

Oslo Innovation Week aims to explore sustainable business solutions.
The focus on sustainability is a complete no-brainer in today´s climate,
but we believe that there´s a lot to learn about creating sustainable
meeting places and events.
That´s why we invited all Oslo Innovation Week event organizers and
community partners for a workshop on how to create greener events.
The workshop was facilitated by Head of conference and sustainability
at By:Larm, Linnéa Svensson, and left the particitants with a tailored
action plan to make their events more sustainable.
4.4
Overall value for
attendees
100%
Said they got new,
useful ideas
100%
Said they made
How to make greener events
EGGS Design, May 2019

#oiw2019
Positioning

Building a
stronger brand for
The Oslo Brand Management Strategy defines the values of Oslo. Created in
2015 with input from over 1000 stakeholders across industries, it’s Oslo’s
official international profiling strategy.
Oslo Innovation Week aims to be on-brand, and we use the strategy as the
guideline for how we position and promote Oslo, Norway and Oslo
Innovation Week.

How Oslo Innovation
Week address the
Oslo brand values
Pioneering
•OIW aims to showcase real
sustainable solutions and
innovation in action.
•OIW aims to bring forward
new talents and startups.
•By having 50% female
speakers on stage for thepast
4 years, OIW is in the forefront
internationally
•We have introduced new
concepts such as
Powercouples.
•We aim to introduce
international trends.
Enriching
•OIW aims to have including
and interactive events
•OIW aims to build
powercouples – connections
across borders, industries and
positions.
•Hospitality: We facilitate for
attendees so they get as much
as possible out of their stay in
Oslo. One of the initatives is
gathering events in the city
centre.
Real
•OIW is down-to-earth and
informal.
•The events are generally small
in size and its easy to meet and
talk to people.
•OIW is open to everyone
•OIW is a collaboration and
organized by a broad spectre
of businesses.
•Powercouples. We aim to
build bridges between new
and established, across
positions and borders.
•We show, then tell.

In the fierce global competition amongst events and cities, Oslo Innovation
Week has to be clear in it’s mission. It has to build a stronger brand and be
more important to stay attractive.
For the past 3 years, the ambition is to position Oslo Innovation Week as
the leading international conference, showcasing real solutions solving one
or more of UN’s 17 Sustainable Development Goals (SDGs).
Positioning Oslo -
Positioning
sustainABILITY

A shift in the society and
economy towards a more
sustainable future. Demand
= business opportunitites.
Oslo and
Norway have
many of the
solutions that
adresss the
SDGs.
OIW has a broad
engagement in the business
community with over 150
partners.
Momentum
of Oslo as a
leading green
city (Oslo
European
Green
Capital++)
Oslo
Innovation
Week’s
competetive
advantage
The global competition
Why and how can Oslo Innovation Week
achieve and hold its position as a pioneering
event on sustainability?
We believe in the impact of these 4 measures:

Oslo Innovation Week is supported by the City of Oslo 1.5 MILL NOK, and Innovation
Norway 1.1 MILL NOK.
Oslo European Green Capital 1 MILL NOK and Osloregionen aprox 450k NOK.
Additionally Innovation Norway supported with funding and work hours for visiting
international press.
The organizers and partners report a total production cost of 29.285.000 NOK.
The total production cost of Oslo Innovation Week is estimated at 35.185.000 NOK.
Funding

Organization
Event Organizers
Owner / steering committee:
City of Oslo +
Innovation Norway
Partners 2019:
Oslo European
Green Capital +
Osloregionen
Project
manager: Oslo
Business Region

The Oslo Innovation Week 2019 Report

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The Oslo Innovation Week 2019 Report