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elev8 Growth Agency
1.
2. Objective of the marketing plan
No clear goals Specific
Ad-hoc Integrated
Not scalable scalable
No tracking Measurable
High CAC Low CAC
Low traffic High traffic
Low MQL/SQL Inc. MQL/SQL
Low LTV Increasing LTV
4. Customer Journey Phases
WEBSITE SEO
DIGITAL ADS BLOGS
SOCIAL MEDIA
AI RECOMMENDATION ENGINE
CONTENT MARKETING
CHAT BOTS CTA
LANDING
PAGES
WEB
FORMS
UPSELLING
NEWSLETTER
LOYALITY
PROGRAM
CUSTOMER
FEEDBACK
REMARKETING
DRIP MARKETING
EMAIL
PROMOTIONS CRM
Four
Stages of the
Customer
Lifecycle
7. Growth Process
• Funnel evaluation and assessment.
• Product performance evaluation.
• Marketing performance evaluation.
• Decide on the perfect formula of strategy to develop a
main strategy.
• Set the Growth Model and Canvas to formulate a plan.
• Calculate CAC and LTV and set a plan to reach 3:1 ration.
• Define and track MoM, WoW and QoQ of MAU and Sales.
12. Marketing Channels
• Organic
• Paid
Digital
Marketing
Channels
SEO
Social
Media
Online
Advertising
/Paid social
campaign
SEM
(AdWords)
Email
Marketing
Affiliate
Marketing
V/Blogging
14. Search Engine Optimization (SEO)
• Standardize the website structure for search Engines.
• Increase the visibility of the website organically.
• First pages: increase website rank to first pages in Google
when searching for keywords in architecture.
• Sustainable: keep generating leads with no limit.
15. Social Media Management
• Essential to create the community and buzz.
• Sustainable: generate leads organically with no limit.
• Content marketing: create attractive stories that hook up
the customers then convert them into leads.
• Conversions: create forms in website to convert users.
17. Our Services
• Digital, marketing and social strategy.
• Search Engine Optimization/Marketing (SEO, SEM).
• Social media and influencers marketing.
• Content development and video production.
• Integrated e-commerce solutions.
• Web/mobile apps design and development.
• Tailored BigData and machine learning/AI solutions.
• Virtual reality and augmented reality solutions.
30. Oubai Al Hendi
CEO / Digital Director
✓ Entrepreneur and Growth
Hacker
✓ 16 years of experience in Abu
Dhabi Media, Sapient.Razorfish
JWT and others
✓ Handled accounts of twofour54,
Philips, ADMAF, AD Festival,
ADM (15 brands), MTN, Arab
Casting & others
✓ Graduate of University of
Phoenix and MIT
31. Wisam Abou Saab
Head of Creative
✓ Veteran Creative Director
✓ 20 years of experience in
MullenLowe, FP7,
PromoSeven360, Grey, liquid
and others
✓ Top accounts of Dewa, GSK,
YAS Circuit, Rainbow Milk,
American Gardens, Binladin,
P&G, FAB, RAK, Pizza Hut,
Philips, WB, MovingAdverts
and others
✓ Graduate in Visual
Communications & Fine Arts
32. Samah Wahbeh
Content Producer / Social
Media Influencer / Presenter
✓ Graduate in Journalism
✓ 15 years of experience in
journalism and presenting
✓ Social Media Influencer
✓ Produced / presented talk
shows and events
✓ Arabic Blogger / Vlogger
33. Hani Al Hendi
Head of Video Production
✓ Graduate in Fine Arts
✓ 20 years of experience in video
production & video editing
✓ Produced 100s of most popular
Syrian / Arab series, promos
and TV Shows.
✓ Award winner for coloring of
Abwab Al Ghaim series
34. ✓ Graduate in marketing and PR
from Humber College
✓ 7 years of experience in social
media management
✓ Managed 10s of clients & social
media accounts and wrote
compelling articles for big
brands in US & Canada
Christine Wolfl
English Copy Writer /
Blogger / Social Media Expert
