Making a Difference: You and the “Wear It!” Campaign
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The "Wear It!" Campaign presented at the 2012 International Boating and Water Safety Summit in San Diego, CA on how others can use the campaign for their own outreach efforts.
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Making a Difference: You and the “Wear It!” Campaign
- 1. Rachel Johnson, Communications Director National Safe Boating Council March 5, 2012
- 3. Strategic Plan of the National Recreational Boating Safety Program (2012 – 2016): • Objective 2: Boating Safety Outreach • Objective 4: Life Jacket Wear • Strategy 11.2: Provide Public Access to Effective Grant Products
- 4. - 2012 Press Kit - Magnetic Postcard - Campaign Mailer - Lenticular Postcard
- 5. • Will be available beginning April 2012 • All previous Public Service Announcements (PSAs) available at SafeBoatingCampaign.com
- 9. • Free Resources Now Available • Paid Resources Available Year Round
- 13. • Name Change to “Ready, Set, Wear It!” • “Wear Your Life Jacket to Work” Day – Friday, May 18 • Saturday, May 19, 2012 (first day of NSBW) • Record to Beat? 1,685 from 2011 • www.ReadySetWearIt.com
- 14. • 2012 “Wear It!” Application for Support/Funding • 32 Applications Received • $24,000 in resources/funding
- 15. Rachel Johnson, Communications Director National Safe Boating Council (703) 361-4294 outreach@safeboatingcouncil.org Facebook.com/SafeBoatCampaign Twitter.com/BoatingCampaign YouTube.com/OutreachNSBC