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Tw e e t !
Rachel Johnson, Communications e e t !
                           T w Director
            National Safe Boating Council
                 Monday, March 5, 2012
• Boston Daily (August 24, 1902): “Face Book
     The New Fad,” describing a party game where
     revelers sketch out cartoony caricatures for
     fun.
   • Washington Post (1942) “Think Before You
     Twitter” – an article about gossiping.




#2012IBWSS
Source: “Mobile Marketing and Mobile Technology
   2011” on YouTube



#2012IBWSS
• Strategy 2.5 – Deliver Branded Messages
     through Non-Traditional/New/Social Media
      – www.Twitter.com/IBWSS
      – www.facebook.com/IBWSS
      – www.YouTube.com – IBWSSummit




#2012IBWSS
• How Do I Set Up
  an Account?

• What is a Hashtag
  (#)?
• Hashtag
  (#2012IBWSS)

#2012IBWSS
Fa c e b
             o o k at
                the
             S u m m it




#2012IBWSS
#2012IBWSS
Rachel Johnson
               National Safe Boating Council
             outreach@safeboatingcouncil.org
                      (703) 361-4294
#2012IBWSS

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Tweet! Tweet! (A Crash Course to Social Media)

  • 1. Tw e e t ! Rachel Johnson, Communications e e t ! T w Director National Safe Boating Council Monday, March 5, 2012
  • 2. • Boston Daily (August 24, 1902): “Face Book The New Fad,” describing a party game where revelers sketch out cartoony caricatures for fun. • Washington Post (1942) “Think Before You Twitter” – an article about gossiping. #2012IBWSS
  • 3. Source: “Mobile Marketing and Mobile Technology 2011” on YouTube #2012IBWSS
  • 4. • Strategy 2.5 – Deliver Branded Messages through Non-Traditional/New/Social Media – www.Twitter.com/IBWSS – www.facebook.com/IBWSS – www.YouTube.com – IBWSSummit #2012IBWSS
  • 5. • How Do I Set Up an Account? • What is a Hashtag (#)? • Hashtag (#2012IBWSS) #2012IBWSS
  • 6. Fa c e b o o k at the S u m m it #2012IBWSS
  • 8. Rachel Johnson National Safe Boating Council outreach@safeboatingcouncil.org (703) 361-4294 #2012IBWSS