This document provides guidance on using social media to boost business. It outlines that social media can increase brand exposure, web traffic, and market insights. It then discusses developing a social media strategy with objectives and key performance indicators. The bulk of the document offers tips for different social media platforms like creating valuable posts on LinkedIn, using hashtags on Twitter, and focusing on visuals and quality content for Facebook. It emphasizes that content is key across all platforms and recommends evaluating social media performance regularly.
2. Who we are
• 21 years providing high quality content
• Digital as standard
• Bespoke strategies
• Coaching and training
• Experts in crisis management
• A 24/7 team
3.
4. Informal
and
interactive
• Best social media content to use
• Social media analysis and evaluation
• What is a social media strategy?
• Review individual platforms
5. 45% of B2B marketers
have gained a customer
through LinkedIn
B2B marketers who use Twitter generate, on
average, twice as many leads as those who don’t.
72% of all internet
users are now active
on social media.
Why you
should be
excited
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10. • SMART
• Link to your overall business goals
• How much can you commit?
• Who will own it?
Strategy
and
objectives
• How can social media help you?
83% of B2B marketers invest in social media to
increase brand exposure; 69% to increase web
traffic; and 65% to gain market insights.
11. • Attention
o Unique visits / followers
• Engagement
o Retweets / comments / favourites
• Influence
o Follower profile / audience profile
• Sentiment
o Positive / negative / neutral / change
Typical
KPIs
• Authority
o Inbound links / external coverage
12. • Who are your audiences?
• When do they want it?
• How do they want it?
Content
is
King
• What content interests them?
“Interesting content” is one of the top three reasons
people follow brands on social media.
13. Content
is
King
• Tips and advice
• Company and industry news
• Customer service
• Offers and promotions
• Humour
Posts with videos attract three times as
many inbound links as plain text posts.
14. Analysis
and
evaluation
• Social media’s own analytics
• Third party analytics
• Hootsuite
• Followerwonk
• Google Analytics
How have you performed against your objectives?
What type of content performed best? Worst?
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16. LinkedIn
• 250 – 350 words
• Add value
• Include pictures and other media
Publish a post on LinkedIn to become an expert commentator
• Insert links
• Respond to comments
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19. LinkedIn
• Your profile gets viewed
• After networking events
• Activity eg liking and commenting
Improve your profile to enhance your reputation
• ‘People also viewed’
• ‘You may know’
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27. Twitter
• Timeline algorithm
• Character limit
• Retweet your own posts
Recent changes – take note of all changes because they affect your
Twitter activity and subsequent results
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29. Twitter
• #s aren’t just for the top 10 trends
• Use them to take part in conversations
• Use them to summarise
#Dos #And #Don’ts #When #It #Comes #To #Using #Hashtags.
#Thissectionisveryimportantsopleasepayattention
32. Facebook
• Quality content that adds value
• Paid social media
• Audience targeting
• Content
• Analytics
Reach is decreasing. So is Facebook still worth it? And how can I
increase reach?
33. YouTube
• Your own communication channels
• Third party publications
• Google search results
• Via the second biggest search engine
Quality of the video is almost irrelevant – content is key. But how can you
attract people to watch it?
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36. Hootsuite
• Use it as a monitoring tool
• Use it to schedule posts
• Use it for your analytics
Social media management tools help you be more effective and efficient
online.
