Pinterest Marketing Owerly Tutorial

1. PINTREST
OWERLY.COM

2. WHAT IS IT?
Virtual corkboard
Curate other people’s and your content onto virtual boards
Engagement: Share, Gather Likes and Re-pins
Create a board for each interest
Users can pick which boards to follow or all boards
85% of users are female

3. BOARDS, CLICK +

4. ADD BOARD/PHOTO

5. PICK BOARD

6. ADDED TO BOARD

7. VIEW PIN

8. SHARE OPTIONS
Click share arrow icon at top

9. RE-PIN OPTIONS
Click Save at Top

10. SETUP
Business.pinterest.com/en
Username becomes URL, ie, pinterest.com/username
(Business Name as First and Last Name)
Account name is displayed on profile, can be same or different
Logo as profile photo
Use SEO Keyword Phrases in Board Titles and Descriptions
Profile link
Less than 90 boards to target audience with Keywords
Move boards to secret (NOT delete)

11. CONTENT
Vertical Image 735 x1102 (Wordswag app)
Easy to Read Wording and Font Color
Mobile Friendly (Large Font)
Before and After Pics
How to…
Illustrate steps in Graphic
Copywriting
Product Images and Features
Can combine images into collages 4-8 pics
Template branded look to keep pins consistent (same font, style
photography, etc)
Make sure to include link with pins

14. CONTENT
50 pins per board on each topic (mostly other people’s pins,
partially yours, i.e. 20%)
25-30 boards to start
Multiple boards with similar categories
mix pins to look different
Collaborative boards have lost reach
librestock.com searches 40 royalty free sites
bigstockphoto.com for technical images

15. CONTENT
Product Usage/Instructions
Inspiration
Infographics
Re-pin other people’s stuff for your audience
Pin original content 1-3x A Day
Use lifestyle pics rather than product alone
Blur background
Shadow Text Headlines in Pictures

16. RICH PINS
Product Pins
pricing, availability and where to buy your product.
Recipe Pins
ingredients, cooking times and serving sizes
Article Pins
headline, author and story description
App Pins
install button so people can download your app - iOS only
Source: https://business.pinterest.com/en/rich-pins

17. RICH PINS
Enable: https://help.pinterest.com/en/articles/enable-rich-pins-
your-site
Supports Open Graph (All in one SEO Pack, Yoast SEO):
https://developers.pinterest.com/docs/rich-pins/articles/?
Validate Tool
Click Apply

18. ANALYTICS
https://business.pinterest.com/en/pinterest-analytics
Tailwind

19. RESOURCES
Graphics: Canva, picmonkey.com, spark.adobe.com,
Syndication: Tailwind (Scheduler)
Stock Photos: GraphicStock, PEXELS.COM, UNSPLASH.COM
, DEPOSITPHOTO.COM, 123RF.COM
Photoshop Layouts & Templates: creativemarket.com
Pinterest Lens (discovery tool)
Lens is is all about helping you find ideas inspired by things you see in the real world.
Just point Lens at an object, then tap to discover related ideas.
https://help.pinterest.com/en/articles/pinterest-lens#Web

23. MARKETING
Re-pinned posts stay more visible in feeds
Update blog posts with pinnable images
Syndicate to other social media platforms
Get audience to share pins and embed in blog
Syndicate in newsletter
tool for blog post pinning to pull the right image
Local keyword targeting can be used

24. PINTEREST ADS
Looks like a pin with “Promoted By” underneath
Works to increase in-person traffic as well
images Pinned from your product pages (by you or anyone else) will be
automatically published as Rich Pins.
https://www.shopify.com/blog/14862781-pinterest-rich-pins-now-
automatically-enabled-for-shopify-merchants

25. ADS
Convert to Business Account
business.pinterest.com/en
Select “convert now”

26. ADS
Confirm Site
Click on your name
Select Gear icon
Select Account Settings
Click “Confirm website”
Copy code and insert into header of homepage
hit finish in Pinterest

27. ADS
Install Conversion Tag
Goto Ads dropdown
“Create Tag”
Name it
“Generate code”
Insert code into header
Split test Text overlay format and pics for CTR
Product photos with people’s faces in pics might lower CTR

34. AD TRACKING
Google Analytics and UTM codes
Goal Conversion
Improvely

35. ADS
Ad group: Bid, Demographic
Change bid to lower (under $1, 15-30 cents)
Track ROI
Awareness if for impressions
Engagement: Pay for action on promoted pin, magnify pin
*Traffic Campaign: pay for clicks (no charge for re-pins), one
tap pins goes direct to website (shut down if low quality
clicks)
Keyword campaign: Bid for individual keyword
Shopping campaign: updated from product feed

36. ADS
Types of content: Blog Article, Landing page, Product,
Buyable pin, Product category, App install
Must indicate gated landing page in description or include
value content on landing page to avoid
NO limited timed offers (salesy), Rich pins will update pricing
NO testimonials or reviews
NO buttons on graphic
CTA what to do when at website
Demographics
see what category boards you are being re-pinned

37. ADS
Engagement audience shown to people who have engaged
with a specific pin
Act alike audience: Based on behavior
Reach a larger group of people who look and act similar to your
audience
https://help.pinterest.com/en/articles/targeting
Track events on your site: Visit, Lead, Signup, Custom,
Checkout

38. AD ANALYTICS
CTR .2-.3%
Google analytics goal conversions
cost too high, shut it down
Act alike can increase conversion start with 1%
Improve picture (CTA like sign up today)
landing page with clear CTA and copywriting
Coordinate pic with landing page
E-mail audience act alike with at least 100 matched users
Install conversion tracking pixel
Use Google analytics to find top 10 pins

39. GET A COMPLETE INTERNET MARKETING
STRATEGY WWW.OWERLY.COM
8 STEPS TO MAKING YOUR PROFITABLE
INTERNET MARKETING AGENCY FREE VIDEO
WWW.OWERLY.COM/8STEPS
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