How to create an editorial calendar to publish blogs, Facebook pages, tweets, and email newsletters. Includes content strategy as well as what to track, what tools you might use, and how to measure results over time.
1. How to Create an Editorial Calendar to Publish Blogs, Facebook Pages, Tweets, and Email Newsletters Tim Slavin [email_address] http://LinkedIn.com/in/TimSlavin (516) 234-0607 This presentation is copyrighted by Owl Hill Media. Fair use with an explicit reference to this presentation is okay.
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Notas del editor
Recurring features can be used to train readers to come back on specific days of the week each week.
Remember, too, to think about how to package this content into recurring features and possibly paid information products (e.g. reports, statistics, how-to)
The cushion should be 2-5 times your publication frequency. For example, if you publish daily, try to be 3-5 days ahead of schedule. If you publish two stories a week, try to be two weeks ahead at all times. The cushion makes regular repetitive publication both tolerable and possible.