.

1. THE ROAD TO EFFECTIVE
BUSINESS PLANNING
• Andres Parraguirre
• Nguyen Sieu School,
Hanoi, Vietnam
• November 2019

2. By the end of the week students must have:
1. Uploaded 10 pictures of identified problems.
2. Written an interview guide.
3. Conducted at least 10 face-to-face interviews.
4. Drafted at least 10 empathy maps.
5. Written a reflection on Simon Sinek´s TED Talk
6. Written 2 class reflection.
IMPORTANT
• Every assignment needs to be submitted in Edmodo by
Sunday 23:59 hrs.
• Overdue assignments will not be received.

3. Where was I last week?

4. Where was I last week?

5. Where was I last week?

6. Where was I last week?

7. Where was I last week?

8. Where was I last week?

9. Where was I last week?

10. The rise and fall of the Berlin Wall - Konrad H. Jarausch
https://www.youtube.com/watch?v=A9fQPzZ1-hg

11. What was I doing there?

12. What was I doing?
https://www.youtube.com/watch?time_continue=3&v=AY7k9kdmKQc&feature=emb_logo

15. Professor Yunus Video to Nguyen Sieu students
https://youtu.be/q7kqKtA5RsE

16. A last message https://www.youtube.com/watch?v=Hd6I8qrbuLU

18. Business Plan
Brainstorm

19. Same?

21. Who makes a business
plan? Why? What for?

22. Board,
starting from
the
beginning

23. Starting with the foundations, the problem, the need, who?

24. Starting with the foundations, the problem, the need, who?

26. Homework,
watch and respond
https://www.ted.com/talks/simon_sinek_h
ow_great_leaders_inspire_action/up-
next?language=en
WHO´S THE SPEAKER?
(DETAILED INFO)
WHAT IS HIS MAIN
MESSAGE?
WHAT IS HIS SPEECH
OBJECTIVE?

27. Stages of a
startup
Source:
https://mymagic.my/

29. The Design Thinking Process

30. What’s design thiking?
https://www.youtube.com/watch?v=_r0VX-aU_T8&t=53s

31. The Design Thinking Process

35. Experiment
• Fail fast
• Fail cheap
• Fail often
• Learn & Iterate

37. Break time

38. Marshmallow
challenge

39. MARSHMELLOW
CHALLENGE
1_The highest tower wins
2_ The marshmellow should be intact
3_ Everything else in the materials
can be broken
4_ Can’t use anything external
Groups
12 minutes

40. How did you feel?

41. How did you feel?
Time?

42. How did you feel?
Time?
Change?
Resources?

43. How did you feel?
Time?
Change?
Resources?
Pressure?

44. The younger the
higher, why?

45. Just do it! Experiment! Prototype!
Fail! Learn!

46. Identifying problems

47. How to observe properly?
• Fully
• Openly
• Carefully
• Attentive
• Avoid
• Thinking
• Interpreting
• Judging…

56. empathy

57. Brené Brown
on Empathy
https://www.youtube.com/watch?v=1Evwgu369Jw

60. Shoes?
https://www.youtube.com/watch?v=cTOhzcSYMlM

63. Empathy Map
https://www.youtube.com/watch?v=P4peaTRJu7Y

64. Empathy map 1.2
• https://www.youtube.com/watch?v=QwF9a56WFWA

65. Empathic Interviews
https://www.youtube.com/watch?v=cJQh9dTp1OE

66. What did we learn
today?

67. Reflection time 10”
COL Journal Method
1. What did we do?
2. How did I feel?
(activities)
3. What I learned?
(myself, subject, etc.)

68. bit.ly/feedback_enterprise

69. 1300 × 975
Source:PicturefromGoogleimages.

70. Keep learning
• Design Thinking: What is an Empathy Interview?
https://medium.com/@StaceyDyer/design-thinking-what-is-an-
empathy-interview-25f71bd496d7
• Design Thinking in the Classroom
https://www.youtube.com/watch?v=Iqa2IrPJjIU&list=PLYyk4fLjIwR_
BNcq20U6rpWCk65dFoE5n
• Forbes article
https://www.forbes.com/sites/theyec/2018/05/18/how-to-
successfully-identify-problems-worth-solving/#13d01dcc1cb4
• Needs are verbs http://www.empathydesign.com/needs-are-verbs