5. Statement
• 0 tolerance to laziness
• 0 tolerance to plagiarism
• 0 tolerance to excuses
• 0 tolerance to lies
• Follow the instructions
• Ask questions before hand
• Learn by doing
• Be honest & respectful
• Do it with joy
• Period
17. Reflection time 10”
COL Journal Method
1. What did we do?
2. How did I feel?
(activities)
3. What I learned?
(myself, subject, etc.)
Reflection time 10”
20. Keep learning
• Design Thinking: What is an Empathy Interview?
https://medium.com/@StaceyDyer/design-thinking-what-is-an-
empathy-interview-25f71bd496d7
• Design Thinking in the Classroom
https://www.youtube.com/watch?v=Iqa2IrPJjIU&list=PLYyk4fLjIwR_
BNcq20U6rpWCk65dFoE5n
• Forbes article
https://www.forbes.com/sites/theyec/2018/05/18/how-to-
successfully-identify-problems-worth-solving/#13d01dcc1cb4
• Needs are verbs http://www.empathydesign.com/needs-are-verbs
21. 3. Continuing going deeper and narrower by asking “why?” “who?”
or “how?” to get to some of the specific
,
underlying causes and
motivations that are encompassed in your problem framing. See if
you can create 5 layersto your tree.
Just likethebranchesof atree,thebranchesthat you will map out in this
activity may end up with some tangles.That is,different symptomsmay
result from the same underlying causes. Try to capture the connections
as best as you can by adding cross-linkages, internal loops, or other
relationships.
If you arestruggling,build individual treesfor your user,need,
and insight,and combine them
If you are struggling, you can build 3 separate trees for your user,
for your need, and then for your insight. For example, start with your
(broad) user at the top of the tree and ask “who?” until you have more
specificoptionsfor your user.Repeat thisfor your need and your insight.
Onceyou have3 treesfor the3 elementsof aproblem framing,combine
all 3 resultsto create a more specificproblemframing.
13
Problemframingtree
Overview
• Assessment how deep / specific
your problem framingis,in the
context of the greater global
challenge that you are addressing
30 minutes
Paper
I nstructions
A well-define d problem framing needs a very specific user, need, and
insight (see ProblemFraming:ProblemFramingTemplatefor atemplate on
writingaproblem framing).
A well-defin
e
d, specific problem framing can be more valuable than a
detailed solution, because a solution developed on a poorly define d or
incorrectly framed problem will ultimately fail. The more specific your
problem framing is,the easier it will be for you to narrow down and test
potential solutionsin future phasesof the Innovation Process.
Your goal is therefore to get as specific
,
or deep, down the problem
framingtree aspossible.
1. Start with your (broad) problem framing (aswritten accordingto the
template specified in Problem Framing: Problem Framing Template).
Write thisat the top of alarge piece of paper.
2. Ask “why?” “who?” or “how?” to go deeper.Write these more specific
answers as branches on your tree, underneath the top level broad
problem framing. Note that you will often have multiple options for
more specific answers, and so you will create multiple branches on
your tree.
Broad problem framing
(or broad user,need,or insight)
WHY?WHO?HOW?
WHY?WHO?HOW?
WHY?WHO?HOW?
More
specific
More
specific
More
specific
More
specific
More specific More specific More specific More specific
More specific More specific
More
specific
More
specific
More
specific
More
specific
ProblemFraming
27. Hardworking students 9IG1E1
1. Huy nguyễn lâm nhật
2. Chi Nguyễn Mai
Almost
1. Anh Hien
2. Minh Quang Đặng
No / Yes
1. Hương Đỗ Minh
28. Ethnographic Research
• What is ethnographic research?
• Why do we use it for?
• Why interviews are not enough?
• How can we understand deeper the behaviors?
• Why is important to understand the space time / Goals / Emotions and
how the subject interacts with it?
• What is saturation?
• How many interviews is suggested to do?
• What are the 3 things we need to do to make sense of the interviews?
• How can we use it to build better enterprises?
https://www.youtube.com/watch?v=vs8au2G0cb4