Pierre Villeneuve

Paris Area, France France

Founder & CEO HxLab

Apparel / Fashion

As a child I drew houses, ideal cities. I imagined the lives of their inhabitants, I staged their personas through their stories, I reshaped the plans to the rhythm of their user needs. To go from the abstract to the real, I studied architecture. I learned to observe people and their behaviors, humans and their uses. Drawing a user experience means understanding the needs, expectations and dreams to achieve them. An architecture must be beautiful, create an emotion, it must above all be designed to meet the needs of users, on a daily basis and in time. Based on this expertise in design and 30 years of experience, I founded HxLab to help entrepreneurs transform their businesses.