Session: Opening Keynote: The Reinventors: How Extraordinary Organizations Pursue Radical Continuous Change Presented by: Jason Jennings , Author, Speaker, Business Expert Date and time: Tuesday, June 25, 8:30am pcma.org/educon

2. You told me
• Constant pressure to do more with less
• Intense pressure to perform
• Unappreciated; many of us are not properly valued
by our companies
• Need to be faster and more nimble
• We’re seen as a cost center and always being over-
scrutinized
• It’s time to reinvent what we do

3. Today
The 5 Secrets of Reinvention: Embracing Constant
Change and Growth

4. Data driven discovery
• Screened more than 220,000 companies
• Studied more than 45,000 businesses
• Interviewed more than 11,000 CEO’s
and business owners
• Generated more than 500,000 pages of interview
transcripts
• Wrote the books on
speed, productivity, growth, leadership and
reinvention

5. A few of the world’s best

6. Secret 1
Leaders who embrace constant change and achieve
nonstop growth have a
BIG noble purpose

7. Big noble purpose
• Bold
• It’s not what you do but why you do it
• The non financial reason for doing what you do
• Fixes something wrong
• More than a goal – it’s the journey
• Give meaning to people’s lives

8. Big noble purpose
• Provides the reason for going to work
• Creates and maintains the momentum
• Gains alignment
• Builds the culture
The right culture is the only competitive advantage!

9. Secret 2
Leaders who embrace constant change and achieve
nonstop growth are committed to
double-digit growth

10. Double digit growth
• Attracts the right people
• Keeps the right people
• Grows the right people
• Gets rid of the wrong
people
• Improves the fortunes of
families
• Allows for reinvestment in
the business
• Forces you to stay ahead
of customers
• Turns vendors/suppliers
into partners
• Keeps the attention of
investors
• Makes communities
better places
• Makes people feel part of
a winning team

11. Secret 3
Leaders who embrace constant change and
achieve nonstop growth
let go

12. Letting go
• Yesterday’s breadwinners
• Ego
• Same old-same old
• Conventional wisdom

13. When you let go
• Better able to deal with change
• Stay more focused than your rivals
• Innovation happens

14. Secret 4
Leaders who embrace constant change and
achieve nonstop growth
make lots of small bets

15. Small bets
• New store design
• Wine and beer testing
• Evolution fresh juices
• Mobile payment with
Square
• Big push in digital
media
• Via – instant coffee
• New logo
• Rewards on Starbucks
cards
• Teavana
• Free Wi-Fi
• La Boulange
• Starbucks Petites
• Oatmeal –huge hit

16. Rules for small bets
• No skunking
• Everyone gets heard
• Fail fast
• Learn not punish

17. Secret 5
Leaders who embrace constant change and
achieve nonstop growth are
?

18. Secret 5
Leaders who embrace constant change and
achieve nonstop growth are
Good Stewards

19. Stewardship
• Service over short term self-interest
• Abandoning power over others
• Preserving natural and human resources
• Nurturing, authentic, mentoring and selflessness

20. Good Stewards
• Share information
• Are accessible
• Keep their hands dirty
• Are fearless about growth
• Stand for something
• Get rid of superficial distinctions
• Make everything better
• Are coaches and mentors
• Are called to serve

21. Remember what you told me
• Constant pressure to do more with less
• Intense pressure to perform
• Unappreciated; many of us are not properly valued
by our companies
• Need to be faster and more nimble
• We’re seen as a cost center and always being over-
scrutinized
• It’s time to reinvent what we do

22. Imagine when you embrace
• A shared noble purpose
• A commitment to double digit improvement
• Letting go
• Being explorers making lots of small bets
• Being servant leaders

23. The extraordinary happens
and great leaders and
companies
innovate, reinvent ,grow
and achieve their full
potential!jason@jason-jennings.com
Jason-jennings.com