Maximize your website’s potential Turn it into a lead generation machine On average, your customers have already made 60% of their purchasing decisions before they come into contact with you. Websites and digital channels are becoming increasingly important as customer interaction with online material begins to dominate the buying cycle. Your digital presence is now the first section of your sales pipeline.

1. Blog frequency impacts
customer acquisition.
92%
of companies who blogged
multiple times a day
acquired a customer
through their blog.
71%
of B2B Marketers say audience
relevance is the most important
element of content marketing.
46%
of people read blogs more
than once a day.
Blog posts that were shared
on Twitter and Facebook got
149%
more inbound links than those
not shared on social media at
all.
How effective
is your
Digital Marketing?
70%
of the links search
users click on are
organic - not paid.
75%
of Internet users never
scroll past the first
page of search results.
SEO leads have a
14.6%
close rate, while
outbound leads (such
as direct mail or print
advertising) have a
1.7% close rate.
A 1-second delay in page load time equals 11% fewer
page views, a 16% decrease in customer satisfaction,
and 7% loss in conversions.
57% of users say they won’t recommend a business
with a poorly designed mobile site. 40% have turned to a
competitor’s site after a bad mobile experience.
Improve your digital presence at websitecheck.pdagroup.net
Social media has a
100%
higher lead-to-close rate than
outbound marketing.
86%
of IT buyers use social media
in their purchase decision
process
Source: Google Mobile Playbook, 2012; HubSpot State of Inbound Marketing, 2012; HubSpot Science of Blogging, 2010; Hubspot, 2011; B2B
Content Marketing Trends, 2013; Search Engine Journal; MARKETSHARE.HITSLINK.COM, 2010; MarketingSherpa, 2007; IDG Connect, 2014