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How effective is your digital marketing?

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Maximize your website’s potential
Turn it into a lead generation machine

On average, your customers have already made 60% of their purchasing decisions before they come into contact with you. Websites and digital channels are becoming increasingly important as customer interaction with online material begins to dominate the buying cycle. Your digital presence is now the first section of your sales pipeline.

Publicado en: Marketing
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How effective is your digital marketing?

  1. 1. Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. 71% of B2B Marketers say audience relevance is the most important element of content marketing. 46% of people read blogs more than once a day. Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all. How effective is your Digital Marketing? 70% of the links search users click on are organic - not paid. 75% of Internet users never scroll past the first page of search results. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. A 1-second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions. 57% of users say they won’t recommend a business with a poorly designed mobile site. 40% have turned to a competitor’s site after a bad mobile experience. Improve your digital presence at websitecheck.pdagroup.net Social media has a 100% higher lead-to-close rate than outbound marketing. 86% of IT buyers use social media in their purchase decision process Source: Google Mobile Playbook, 2012; HubSpot State of Inbound Marketing, 2012; HubSpot Science of Blogging, 2010; Hubspot, 2011; B2B Content Marketing Trends, 2013; Search Engine Journal; MARKETSHARE.HITSLINK.COM, 2010; MarketingSherpa, 2007; IDG Connect, 2014

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