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RESPONSIVE
Website Design
Presentation by: Jonathan Passley
About Us
• Founded in 2008 by
Jonathan Passley (me)
• Website Design &
Online Marketing
• Your strategic partner in
generating customers
• We service SMB
• www. pdrwebsolutions.com
Today we will talk about
• What is responsive web design?
• The difference between responsive design
and a mobile website
• Benefits of responsive design
• Design tips and best practices with live
examples
What is Responsive Design?
The Goal of responsive web design is to provide the best viewing
experience across a wide range of devices.

• Responsive = responds & adjusts to the
environment (size of the screen)
• One website for every screen
• Easy reading with minimal zooming and scrolling
• Simplified navigation
• Custom layout
• Designed for touchscreens
Why Bother?
• 58% of all US
consumers already own
a smartphone. Source: comScore
• 61% of people have a
better opinion of brands
when they offer a good
mobile experience.
Source: Latitude

• 90% of people move
between devices to
accomplish a goal.
Source: Google
Responsive vs. Mobile
A mobile website is a separate site with different code and URL. Your
main site will redirect to the mobile version when accessed via a mobile
phone. Example: m.yourwebsite.com

Advantages of Responsive Design
• Simplicity: manage one site instead of two
• Adaptable to all screens, not just smartphones
• Responsive design is recommended by
Google
• Easy to maintain and update
• Faster loading times
Best Practices
Predict user intent and adjust design, content and calls to action
accordingly

•
•
•
•
•
•
•

Readable font size
Prominent navigation with easy-to-touch buttons
Back-to-top link to reduce scrolling
Simplified content
Click-to-call phone number
Custom layouts for portrait and landscape views
Easily accessible address with a map view
Questions?

www.pdrwebsolutions.com
www.facebook.com/pdrwebsolutions
@pdrwebsolutions
Follow & Read Our Blog for More Tips!

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What is Responsive Webdesign and Why You Should Care

  • 2. About Us • Founded in 2008 by Jonathan Passley (me) • Website Design & Online Marketing • Your strategic partner in generating customers • We service SMB • www. pdrwebsolutions.com
  • 3. Today we will talk about • What is responsive web design? • The difference between responsive design and a mobile website • Benefits of responsive design • Design tips and best practices with live examples
  • 4. What is Responsive Design? The Goal of responsive web design is to provide the best viewing experience across a wide range of devices. • Responsive = responds & adjusts to the environment (size of the screen) • One website for every screen • Easy reading with minimal zooming and scrolling • Simplified navigation • Custom layout • Designed for touchscreens
  • 5.
  • 6. Why Bother? • 58% of all US consumers already own a smartphone. Source: comScore • 61% of people have a better opinion of brands when they offer a good mobile experience. Source: Latitude • 90% of people move between devices to accomplish a goal. Source: Google
  • 7. Responsive vs. Mobile A mobile website is a separate site with different code and URL. Your main site will redirect to the mobile version when accessed via a mobile phone. Example: m.yourwebsite.com Advantages of Responsive Design • Simplicity: manage one site instead of two • Adaptable to all screens, not just smartphones • Responsive design is recommended by Google • Easy to maintain and update • Faster loading times
  • 8. Best Practices Predict user intent and adjust design, content and calls to action accordingly • • • • • • • Readable font size Prominent navigation with easy-to-touch buttons Back-to-top link to reduce scrolling Simplified content Click-to-call phone number Custom layouts for portrait and landscape views Easily accessible address with a map view

Notas del editor

  1. Services optimized for CRO
  2. Look at your analytics on your website to see visitors using mobile devices Latitude – creative research company