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The Rise of
Fake News
Origins of
Fake News
4
Decline in
Trust
“If a brand isn’t
trustworthy, when
choice is available it
will be rejected in
favour of one that is.”
5
Real
Jargon
Avoidance
Importance
Acceptance
Isolate &
Disconnect
Acronyms
SME
STI
BPS
Helpful Tips
Reduce
EUUA
Avoid
Jargon,
Clichés &
Metaphors
Use Real
Words
Stories
21
Personal
ParablePublic
Professional
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@GabrielleDolan1
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and receive the 7 Day Storytelling
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Gabrielle Dolan Consulting
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gabrielledolan
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All Rights Reserved.
22
Let’s Connect
ISO/IEC 27032
Training Courses
• ISO/IEC 27032 Introduction
1 Day Course
• ISO/IEC 27032 Foundation
2 Days Course
• ISO/IEC 27032 Lead Cybersecurity Manager
5 Days Course
Exam and certification fees are included in the training price.
www.pecb.com/en/education-and-certification-for-individuals/iso-iec-27032
www.pecb.com/events
THANK YOU
?
gabrielle@gabrielledolan.com gabrielledolan
www.gabrielledolan.com

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