In this highspeed presentation Martin Willers goes through how Swedish design studio People People is developing new value creation activities that can inspire businesses to reconceive how they operate and to become more future proof. Key takeaways: #1 Having passion for vision and strategy. Example: People People #2 Lean concept sprints and crowdfunding, applying design thinking to business development. Example: Transparent Speaker #3 Being creative with sustainability, finding logical perspectives and framings for creative problem solving that will add value. Example: LCA-sketch on Water kettle This presentation was done in september 2014 and moderated by Robin Teigland for Novare Young executive program that is run by Investor AB, a Swedish investment company, founded in 1916 and controlled by the Wallenberg family.

1. #DESIGN & INNOVATION
FOR SUSTAINABLE
BUSINESS DEVELOPMENT
-
15 min @ Novare in September 2014

2. #PEOPLEPEOPLE
Martin Willers
-
martin@peoplepeople.se
twitter: @designmeaning #transparentspeaker

4. small team:

5. VISION
Start the
Sustainable
Industrial
Revolution
GOAL
Do be"er Design that is
more sustainable
all business need BUSINESS AREAS
a mission thats
bigger than the business model
Partnerships
Partnerships

6. focus:
consumpt ion susta i n a b i l i t y

7. focus:
physica l d i g i ta l

8. !!!!!!!!!
s t ra teg y : DIGITAL PEOPLE PHYSICAL
!!!!!!!!!
!!!!!!!!!
!!!!!!!!!
SUSTAINABLE
CONSUMTION

9. Large corporations:
Start-ups:
Our own lab:
our wo r k :

10. #DESIGNPROCESS
- vs. -
#BUSINESSPROCESS

11. Our own lab, 3 weeks
Start-ups, 3 months
Large corporations, 3 years

12. 2 we e k s p r i n t = b u i l d fa s t !
Chain Full lenght 750 mm
4,5 mm 12,5 mm
Chain: 1,5 mm
3 w
lab

13. SPIRAN - THE OPTIMAL CIT Y BIKE
A MODERN-DAY
POCKET WATCH
WORLD FAMOUS
TRANSPARENT SPEAKER
THE MOST EFFICIENT AND
ELEGANT WATER KETTLE EVER
o u r l a b :

16. Blog

18. Crowdfunding:
#2 Narrative $249
Lifelogging Camera
$0.55M
#6 - $499
Transparent Speaker
$170k

20. #SUSTAINABLE
-
designprocess
for sustainable development?

21. b-model / system perspect ive
!
mate r i a l / i n d u s t r y perspective
!
behavior / humanist perspective

22. system perspective
!
industr y perspective
!
humanist perspective
THE BUSINESS MODEL INNOVATION GRID
http://www.plan-c.eu/bmix/

23. b-model / system perspect ive

24. mate r i a l / i n d u s t r y perspective
!
http://www.lcmp.eng.cam.ac.uk/wellmade/global-energy-efficiency
raw energy
”user need”

25. mate r i a l / l i fecycle perspective

30. behavior / humanist perspective
what is pepper and what is salt?

31. #PEOPLEPEOPLE
vision and strategy
!
#DESIGN vs. BUSINESS
concept sprints and crowd funding
!
#SUSTAINABLE
creativity trough different framings

32. Thank you!
-
martin@peoplepeople.se
twitter: @designmeaning #transparentspeaker
say hi on linked-in:
se.linkedin.com/in/willers