Short overview of Impact and strategic corporate citizenship.

1. Introduction to Impact Analysis and Strategic
Corporate Citizenship

2. Content
Page 2
PHINEO-Analyse
May 2014
About Impact
About strategic Corporate Citizenship
About PHINEO

3. Impact is causal change
Impact refers to change that can be traced back to a certain intervention.
Causality (lat. causa – “cause”) refers to the relationship between the
cause (intervention) and the impact.
Page 3
About Impact
Problemsituation Intervention Impact
Causal link
May 2014

4. Impact Analysis can help to prove and improve the
impact of projects
Page 4
About Impact
IMPACTANALYSIS
PROVE INTERNAL
EXTERNAL
PROJECT-RELATED
PORTFOLIO
• Motivate
• Legitimize
• Get assistance
• Manage
• Decide
IMPROVE
Executive Board,
shareholders, employees, …
Customers, NGOs, media,
public, …
Understanding and increasing the
impact of individual CC projects
Aligning and comparing projects
May 2014

5. Page 5 May 2014
About Impact
Collecting anecdotes
Monitoring of participant numbers, demands, etc.
Survey regarding satisfaction
Longitudinal studies with control groups
Informative value
Effort (time, costs,
expertise)
Surveys regarding subjective perception of changes
Multiple methods can be used for an Impact Analysis
(Examples)

6. Content
Page 6
PHINEO-Analyse
May 2014
About Impact
About strategic Corporate Citizenship
About PHINEO

7. Corporate Citizenship is…
“Corporate Citizenship is voluntary Social Engagement of
companies beyond their core business.
The aim is to solve societal and business challenges in a
way that generates a win-win situation for both sides.”
Page 7
About strategic Corporate Citizenship
May 2014 Source: cf. Simone Paar 2005

8. Effective Corporate Citizenship benefits companies
(Business Case) and society (Social Case)
Page 9
About strategic Corporate Citizenship
May 2014
Corporate citizenship with impact is based on a corporate strategy that…
 ... strengthens the
company’s
competitiveness...
 ... and contributes to
the social, ecological
and economic
objectives of society.
 Companies have the capacity to apply market-based approaches to solve social
challenges effectively and efficiently.
 A prospering, functioning society is essential for corporate success.
Long-term synergies between business and social objectives

9. The Strategy House for Corporate Citizenship
Page 9
Vision
and mission, strategic
objectives and target groups
Organizational development
(Structures, processes, team and resources)
A
D
focus areas, strategic approach, USP, portfolio
B
Dialogueandpartnership
E
Impact-oriented managementC
Source: PHINEOMay 2014
About strategic Corporate Citizenship

10. The Corporate Citizenship cycle is a tool to manage
projects and portfolios with impact
Page 10
Improving quality and
scaling impact
Internal and external
reporting
PROVE AND IMPROVE
Understanding challenges and
needs for company and society
Developing strategic approach,
concept, theory of change,
strategic objectives, target
groups, indicators
STRATEGY AND
PLANNING
Analyzing results and impacts
Interpreting results and comparing
impact with strategic objectives
IMPACT ANALYSIS
Implementation of activities
Efficient and effective use of
resources
Monitoring and data collection
IMPLEMENTATION
4 1
3
May 2014
About strategic Corporate Citizenship
2

11. Content
Page 11
PHINEO-Analyse
May 2014
About Impact
About strategic Corporate Citizenship
About PHINEO

12. PHINEO enables effective social engagement
Page 12
About PHINEO
Creating and sharing
knowledge
Showing best-practice NPOs
and projects
Supporting Social InvestorsAgenda
setting
Vision and strategy
Partnership and dialogueImpact orientation
May 2014

13. PHINEO is working with strong partners across sectors
Page 13
About PHINEO
May 2014
analysed Non-Profit-Organisations
PHINEOs shareholders (Examples)Social Investors (Examples) Non-Profit-Organisations (Examples)

14. Page 14
Contact
About PHINEO
May 2014
Cornelius Schaub (Head of consulting)
PHINEO gAG
Phone: +49 30 520065-322
Email: cornelius.schaub@phineo.org
Web: www.phineo.org/english
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