This recipe card stand was designed to advertise products made by the vegetarian society and provide a display for recipe cards. It uses the house style of red and green colors and "Forte" font for consistency. The dark blue background contrasts with the colors to make the content stand out and draw the audience in. For simplicity, the same image is used on the front and back so the vegetarian society logo is highlighted. A red inner stroke adds extra vibrancy. The overall simple design aims to match the target audience.
2. This was designed to
advertise the products
made and provide a
stand for the recipe
cards to be seen on.
This keeps to the
House style used
throughout the
extension tasks, that
of the red and green
colour in the ‘Forte’
font. This shows
consistency in the
work.
The dark blue is used
to contrast with the
other colours and
tones used, this
provides a platform for
the rest of the work to
stand out. Due to its
obvious nature it
draws the audience in.
For the stand it was
decided that it would
be better to just use
one image and keep it
for both the front and
the back of the stand.
This would help it keep
its simplicity and help
the vegetarian society
logo stand out further.
Using a red thin stroke
on the inside just adds
that extra vibrant
shade to the piece.
This was designed to
look very simplistic to
go with the target
audience.
