1. Setting Your Strategy for More
Customer Acquisitions

2. • What is your goal on LinkedIn?
• Who is your targeted market?
• What Value can you provide to your targeted
market?

3. Position Yourself

4. Profile
• Photo
• Headline
• Highlight Box
- Websites
- Twitter Account
- Public Url

5. • Apps
– Video
– Wordpress
– Box.net Files
• Give Recommendations
• Phone Number

6. Link Up
1. Adding connects tab
2. Entering email addresses manually
3. Importing
4. Someone sends you an invitation

7. Digging Deeper
• Search
• Advanced Search
• Ads Search

8. Search Out Centers of Influence

9. Group
Structured the right way, groups can bring a lot
inbound leads to you.

10. Research
• Targeted Market
• Vertical Industries
• Centers of Influence

11. • Is the group active?
• Can you establish you self as an expert?

12. Create a Group
Add group moderators and managers
Automated Welcome and Join Messages
Post valuable content and interact with others

13. Creative Messages

15. Messaging Without Being Connected
1 Rule: You have to be in a group with the person.

16. Engage
• Status Update
• Group Messages
• Inbox Messages
• Embed polls