Attrition Risk Matrix is the ideal tool to categorize, quantify and analyze a student body’s risk for departure. An attrition Risk Matrix will indicate whether or not ideal or highly valued students will be retained. After using the Matrix to identify which individuals are at the highest risk for leaving a school, specific and individualized interventions can be made to retain these student or demographic groups. College or program wide initiatives can also be created to reduce attrition overall. Ensures better targeting of school resources The “Ideal Student Profile” is a customizable algorithm that categorizes current, former and future students into five levels based on how closely the students fits the ideal student profile. This profile is entirely chosen by the wants and needs of the college.

1. STUDENT ATTRACTION AND RETENTION SOLUTIONS
PM+CO and Retensa
Attrition Risk Matrix

2. STUDENT ATTRACTION AND RETENTION SOLUTIONS
Retensa PM+CO
Retensa addresses the social and economic impact of PM+CO is a brand-focused design agency dedicated to
turnover for education institutions, companies and helping socially responsible organizations maximize their
associations on 5 continents and in 9 languages, positive impact on our world.
combining behavioral science, predictive analytics and
web-based technology to deliver long-term recruitment They are an award-winning, internationally recognized
and retention solutions. branding and integrated marketing communications
agency. They successfully connect their clients’ audiences
through all forms of media and design. Their capabilities
include: strategy and brand positioning, collateral, web
design, digital marketing, direct mail, advertising,
environmental design and social media.
By merging their unique skills and knowledge, Retensa and
PM+CO collaborate to provide 3 optimal research, analysis and
marketing resources in recruitment, enrollment and retention.

3. STUDENT ATTRACTION AND RETENTION SOLUTIONS
Your relationship with prospective and enrolled students.
Do you have the students you want?
How do you retain those you’d most like to keep?
8-STAGE STUDENT LIFE CYCLE
The Student Life Cycle is the foundation upon
which all student attraction and retention service
are delivered. These services intersect at one (or
more) of these 8 stages.
Only when a school knows what is happening in,
and how well they manage each of the 8 stages,
can they attract and retain students long term with:
• efficiency
• maximized return on the investment in human
and financial resources
• strategic success

4. ATTRITION RISK MATRIX
Powerful tool to determine
your ideal student profile and
probability of student attrition

5. STUDENT ATTRACTION AND RETENTION SOLUTIONS
SERVICE 2
Attrition Risk Matrix
Do you really know where to best focus investments in recruitment and retention?
Analysis and Targeting
Attrition Risk Matrix is the ideal tool to categorize, quantify and analyze a student
body’s risk for departure. An attrition Risk Matrix will indicate whether or not ideal or
highly valued students will be retained. After using the Matrix to identify which
individuals are at the highest risk for leaving a school, specific and individualized
interventions can be made to retain these student or demographic groups. College or
program wide initiatives can also be created to reduce attrition overall.
The Attrition Risk Matrix is built on the:
• “Ideal Student Profile” and
• “Probability of Student Attrition”

6. STUDENT ATTRACTION AND RETENTION SOLUTIONS
SERVICE 2
Attrition Risk Matrix: Customization and Methodology
Ensures better targeting of school resources
The “Ideal Student Profile” is a customizable This advanced index combines data to predict where the
algorithm that categorizes current, former and greatest potential losses are in the future (i.e. who would
future students into five levels based on how provide alumni donations if we are able to retain them)
closely the students fits the ideal student profile. and who would be a major loss in the present A present
This profile is entirely chosen by the wants and contributor builds positive experiences for other students
needs of the college. and will increase other students’ satisfaction, increasing
the likelihood of peer retention, legacy students, impact
For example, a high value (Level 5) student could on the college’s recruitment goals and increased alumni
include one that: giving.
• participates in athletics
Once the variables for the “Ideal Student Profile” are
• achieves high academic performance
established, past historical data is analyzed to determine
• represents a demographic group or minority students’ probability of attrition, and current student
commitment levels are captured. “High risk” (upper right
• undertakes a preferred major
in RED on following chart) are more likely to be a
• participates in student activities significant loss based on the school’s strategic goals (i.e.
• gives back to the college in the form of due to their alumni giving, impact in fostering a positive
alumni donations college experience for all students, or their status as high
performer/ideal student”. “Low risk” individuals are those
• any other valued traits who have fewer qualities of an ideal student or are ideal
students with higher indications of retention.

7. STUDENT ATTRACTION AND RETENTION SOLUTIONS
SERVICE 2
Uni College: Sample Student Attrition Risk Matrix
Additional variables can include level of involvement in college
sponsored student groups, employment as college workers (tour
guides, resident advisors, etc.) and any other available variable.

8. STUDENT ATTRACTION AND RETENTION SOLUTIONS
Our team will provide optimal research,
analysis and marketing resources for
recruitment, enrollment and retention.
This will enable you to have the information
you need to bring enrollment and retention
to the volume levels and profiles you desire
to meet your short and long term goals.
Please contact for further information on
timing and the required investment to meet
your needs.
Thank you.

9. PISARKIEWICZ MAZUR+CO INC RETENSA RETENTION SOLUTIONS
305 Broadway Suite 210 New York NY 10007 55 W 39th Street, New York NY 10018
P 212 776 1477 X222 P 212 545 1280
Steven Mazur Chason Hecht
sm@designpm.com chason@retensa.com