This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.

1. PPC GOOGLE ADS PROPOSAL

2. » Project Proposal
Google Ads PPC
» Submitted by
eMarket Education
» Client
eMarket Agency
» Delivered on
15/02/2019

3. » Google Ads Overview
» Benefits of Google Ads
» Google Ads PPC Objective
» Campaign Framework
» Timeframe of Work
» PPC Reporting
» Why eMarket Education
» Our Clients

4. Google Ads is a tool offered by Google for advertisers who want to promote
their products and services on Google's search network and on their partner
websites. You can show your ads in different formats like text, image, gif &
video. It helps businesses to promote and reach their potential audiences who
are very interested in their products and services. As you know people are
spending more time in the world of internet and Google is the commonly
used search engine by a majority of your audience, then it is very important
for you to target PPC campaigns on Google.

5. Text format

6. Image format

7. » Video format

8. » Adwords works faster than SEO
» Increase brand awareness
» Track & measure everything
» Outrank your competitor's Ads
» Target right people at the right time
» Target only people whom you want
» In-depth analysis of the campaign

9. » Influence your audience to take action
» Show Ads on the top of search results
» Retarget who have visited your website
» Remarketing through display & search
» Pay only when someone clicked on ads
» You can decide on how much to spend
» You can decide at what time to show ads
» You can decide on which location to target
» You can decide on devices to show your ads
» Every penny that you spent will be counted
» High return on Ad spent (ROAS) guaranteed!

10. The objective is to expedite Google Adwords campaigns that will increase
brand visibility & delivers a positive ROI for eMarket Agency.
In order to achieve these objectives, we will run –
1. Search network campaign
2. Display network campaign
3. Video network campaign
Once the campaign is ready and started to perform, we will track and measure
the performance and will get to know whether we are achieving the goals.

11. » Targeted Product/Services –
1. SEO Services
2. PPC Services
3. Social Media
4. Full Digital Marketing

12. » Best Shortcut to Success is to go in a straight line;
that is to keep the base strong

13. Here, I am going to tell you how we going to proceed with the PPC campaigns.
As we have 4 pages to promote – SEO,PPC,SMM & Homepage, we are going to create different
campaigns, targeting these as landing pages.
PPC Campaign Process
1. Landing page auditing
2. Keyword Research
3. Campaign Setup
4. Ad copy Creation
5. Account Set Up
6. Making the campaign live
7. Track & Measurement
8. Campaign Optimization
9. Reporting to client

14. First, we have to make sure that the landing pages of all the targeted products &
services are ready for PPC campaigns. When our targeted audience clicks on our
ads, they will be directed to the page where we want them to reach.
And if the page is not proper, and they feel it is not interesting, surely they will
close the page and look for the other options.
We should do Proper Website or Landing Page Auditing for PPC !
We will check –
1) Mobile Friendliness
2) Site Speed factors
3) Content presentation
4) Website architecture
5) Social media icons
6) Sign – up form
7) Contact number
8) Broken links
9) 301 redirection
10) Google analytics
11) Thank you page
12) Tracking codes

15. » Keywords:
We target audience through keywords. When someone types your business related keyword in Google,
we can show ads and bring them to your website.
Keywords are of –
• Generic keywords
(Targeting Generic Audience| Indirect Audience | For More Branding| Minimal Budget)
• Specific keywords
(Targeting very specific Audience| Direct Audience| For conversion & Branding | High Budget)
• Brand keywords
(Only keywords with Brand term| Direct Audience| For Conversion|Low Budget)
• Competitor keywords
(Targeting keywords with competitor term| Indirect Audience| For Branding & Conversion)
• Location keywords
(Targeting keywords around location specified terms |Direct Audience|For Branding & Conversion)

16. » Campaign Setup
Based on your Campaign goal, we can target campaigns for brand awareness and
conversion –
Search Ads -
Target audience who ever is looking for your kind of services in Google search engine.
On right hand side you can see the
search term typed by audience and
ads showing for it. We can show your
ad on top of the page and get leads
• Benefits of Search Ads-
• Instant result
• Pay only for clicks
• Only targeting your kind of customers
• Right audience at right time

17. Display Ads-
Target audience through image ads through 3rd party websites which is associated with
Google. In display CPC will be much lesser comparing to the search ads. We can expect
more traffic from this network.
Benefits:
Brand awareness
Effective target
Low cost per click
High traffic
Device targeting
Placement targeting
Topic targeting
Remarketing
Keyword targeting

18. Video Ads –
We can promote your business in YouTube and on websites which is part of Google video network.
Your ads will be shown on YouTube search results or before, in between of a running video.
A message conveyed through a video stays in the audience mind much deeper than any other way.
This will be purely for branding and we will create 2 types of ad here, one is bumper ads and other in
stream ads which will appear just before a video plays or in middle of playing video.
6 Seconds Ads
In stream video ads

19. » Ad Copy Creation
Next, we take those keywords and build you the best search ads possible. We write the best
copy to catch your customer's eye, and use industry best practices and features including site
links, call extensions, callouts, and more.
Note: We will be writing different ad
copies to different keywords targeting

20. » Making Campaign Live & Measuring
Once your campaign is live, we will get to see the performance. With the help of all
the PPC metrics, we can check the performance day by day, weekly, hourly and
whether we are achieving the targeted goal.
Above is the performance of PPC campaign from Jan1 to Feb 15 for a client.
Note: Client will be having all the access and you will be able to check and see where
we are spending and all the queries of you will be taken care.

21. Campaign Optimization & Reporting –
As we process with the campaign, we will be optimizing the campaign with one thing in our
mind, that is how to achieve the targeted goal for the month.
There will be 24 hours services from company to check your account.
As our goal is Branding and as well as lead generation, we will have separate campaigns
targeting both goal. And daily, weekly and monthly we will be sending you the campaign
performance report and you can see how we are processing.
For Branding - How many clicks and how much spend
For Lead generation - How many conversion and how much we are spending per lead

22. Work Days required to
complete
Price
Website Auditing/new
suggestions/Designs
1 day Free
Audience Insight &
competitor analysis
1 day Free
Keyword Research 2 days 3999
Ad Copy Writing 1 day 1001
Campaign Structuring 1 day 5000
Account set up & Campaign
Live
1 day Free
Your Account is Live on 7th
day
7 Days 10000
Campaign Management
Monthly
Monthly 30000

23. Why eMarket Education?
We commit to high-quality Digital Marketing services by focusing every session on concept
understanding of simple & repetitive Internet Marketing techniques to help understand, and
build brand visibility and generate good quality leads.
Our Clients -

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