University of Canberra Communication technologies and change (8131) Research project teaser

1. THE USE AND ABUSE OF
SOCIAL NETWORK SITES
PRISCILLA PHOMMALY
u3025606

2. To identify why
users join
social
networking
sites
To record
examples of
positive and
negative
experiences
To identify contemporary
behaviours of Generation
Y users of social
networking sites

3. WHO IS GEN Y?

4. AKA: MILLENIALS,
ECHO BOOMERS,
GENERATION WHY?
BORN BETWEEN
1978-1994
AGED 16-32
McCrindle, M. (2007) Understanding Generation Y,
The Australian Leadership Foundation

5. POSITIVE CONCEPTIONS OF GEN Y
• KNOWS TECHNOLOGY
• IDEALLY PLACED TO BE KEY DRIVERS OF PRODUCT DEVELOPMENT
SALES
• ENTREPRENEURIAL
• PRACTICAL
• PURPOSEFUL
• FAST LEARNERS
• VERY EDUCATION-MINDED
• MULTI-TASKERS AND FAST THINKERS
• CREATIVE AND INDEPENDENT THINKERS
McCrindle, M. (2007) Understanding Generation Y,
The Australian Leadership Foundation

6. NEGATIVE CONCEPTIONS OF GEN Y
• IMPATIENT
• LAZY
• DEMAND WORKPLACE FLEXIBILITY
• MOTIVATED NOT ONLY BY MONEY, BUT ALSO FUN AND SOCIAL
• EASILY BORED
• NO JOB OR BRAND LOYALTY
• IMAGE CONSCIOUS
• MATERIALISTIC
McCrindle, M. (2007) Understanding Generation Y,
The Australian Leadership Foundation

7. NOW, WHAT IS A
SOCIAL NETWORK SITE?
A web-based services that allow individuals to
(1)construct a public or semi-public profile within
a bounded system,
(2) articulate a list of other users with whom they
share a connection, and
(3) view and traverse their list of connections and
those made by others within the system. The nature
of these connections may vary from site to site.
Boyd, D.Ellison, M. (2007) Social network sites: Definition,
History, and Scholarship. Journal of Computer-Mediated
Communication, 13(1), article 11
http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html

9. “It is not the strongest
species that survives,
nor the most intelligent,
but the one most adaptable
to change”.
- Charles Darwin (1859)

10. WAIT FOR THE REPORT :)
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