32. After 2 years... Dell learned Direct2Dell blog
“They reached out to
bloggers; they blogged;
they found ways to listen
to and follow the advice
of their customers. They
joined the conversation.
That’s all we asked.”
J. Jarvis
www.PRpepper.com
33. Twitter Dell
2 godine
35 naloga
9.000.000 $ od prodaje putem
Twittera!
www.PRpepper.com
53. 3. ODGOVARANJE
1. Social Media u Plan kriznogkomuniciranja
2. Jasnapravilazaodgovaranje _odbranu
3. Definisanjeplatformizaodgovaranje
54.
55. 4. UTICAJ
1. Ključniučesnikukonverzaciji
(sastranekompanije)
2. Program koncipiranjasadržajai time line
3. Definisatiključneblogerei opinion
leadereipozvatiihnasavetovanje
4. SEO PR programi (zaSaopštenja, tekstove…)
56. We know some people from
your company.
They're pretty cool online. Do
you have any more like that
you're hiding?
Can they come out and play?
