PRS International Group of Companies Public Relations and Marketing Proposal

1. Public Relations &
Marketing
Proposal
THINK GAS

2. WHO WE ARE
Agency Credentials & Approach
Founded in 2007, we dreamed of a firm dedicated to the practice of public
relations and committed to client service. Today, we boast to have grown
from being the new kid on the block to one of the most active and preferred
service provider in the region, but our focus remained the same – delivering
outstanding results for clients. PRS International is a strategic
communications consulting firm with unique understanding of the working of
the communication process.
Our approach to PR is information-driven, rather than contact led, we also
believe in fostering and nurturing relationships. Relationships with clients,
staff and business associates. That is the secret of our continued growth
over the years and our ability to consistently deliver value to our clients.
Regardless of size, all our clients receive high-level attention and consistent
value for their money.
We provide strategic approach needed to connect your business with
prospective customers and other key audiences across the globe. We
provide higher credit at lower costs. Today, we boast to have grown from
being a fledgling bird to a smooth flyer by becoming one of the loved and
trusted names in the industry.

3. AT PRS INTERNATIONAL, WE
TAKE PRIDE IN OUR PAST
PUBLIC RELATIONS AND
MARKETING SUCCESS THAT
HAS BEEN A DIRECT RESULT
OF INTEGRITY, SPECIAL
RELATIONSHIPS AND
ATTENTION TO DETAIL.
We are a PRS International providing hands-on contact with the agency principals with over 50 years of
combined PR and marketing experience.
We create fully integrated campaigns including promotions, direct mail, entertainment industry relations,
marketing and media relations.
Our agencies focus on luxury lifestyle, hospitality, travel, tourism and products targeting the upscale consumer.
We create a marketing partnership with our clients and maintain close involvement and regularcontact.
We only engage clients with whom we are passionate about their products.
Each client is handled on an individual basis. We study a company from all angles and develop programs that
fulfi ll their monetary goals, budget and time line, which is created as part of a comprehensive
We take pride in our strategic planning with innovative tactics designed to achieve results and enhance our
clients’ bottom lines.
We have a reputation for designing custom creative campaigns that are direct, aesthetic and have an impact.
We aim to exceed expectations and deliver results that are based on our clients marketing objectives that assist
in overall image development.

4. SERVICES WE WOULD EMPLOY TO MEET CLINT GOALS:
OUR SERVICES
Press Kit/Collateral Development:
Produce folder and write contents to include important staff bios, sales sheets, fact sheet,
project sheets, etc.
Create simple and elegant announcements for each wine for direct mail and e-mail.
Audio/Visual Presentations:
For sales presentations and events that involve media or otherwise, we can consult on
presentation
content and design.
Branding:
We will communicate the Client brand message through media relation trade shows and
consumer events, award submissions and wine reviews.
By building brand equity, PRS nternational can align Client for various marketing
partnerships
Communications Analysis: • Develop ideas from winery that are pertinent to today’s lifestyle and trend issues.

5. Strategy Development:
Analyze existing marketing objectives including opportunities in each market and develop
regional and national media campaigns and travel schedule.
• Identify PR objectives.
• Develop company PR guidelines for each projects.
• Develop PR strategies based on company marketing objectives.
• Review and confi rm all target markets based on wine distribution.
• Develop target media lists.
• Produce comprehensive PR plan.
Media Training:
• Review spokesperson capabilities.
• Consult with media training consultants based on needs.

6. OUR
services
We can help you with our services like :
-Public relations
-Event management
-Arranging press conference
-Organising road shows
-Inviting Media coverage
-Organizing events
-Communicating messages in regiounals areas.
-Public advocacy and Government liaisoning

7. HP LATEX
Machine
PRINTING
SERVICES

8. Deals Material

9. LASER
CNC
CUTTING
&
LED LETTERS
MANUFACTURERS

10. NON LIGHT
BOARDS
&
GLOW SIGN
MANUFACTURERS

11. Media Relation is the core of Public Relations activities. Liasoning with media and coverage is an art. Broadly, media is
segmented into national, regional, local and international publications both for print & electronic media. But this segmetation
differs with clients, media can be further categorised into niche publications and channels; financial & economic dailies;
industry specific; health & lifestyle; gender; age and more so it is important to consider whims and fancies of media group while
ensuring good coverage both in the print and electronic media.
Media Relations
NATIONAL & INTERNATIONAL MEDIA

12. ELECTRONIC MEDIA

13. OUR CLIENTS
Some of the Prestigious
Government and Private
Clients for whom we have
executed projects.

14. OUR CLIENTS

15. OUR CLIENTS

16. Why US
Public Relations is a way of life, even an infant is seen exhibiting qualities of a PR
Person. An individual is always seen trying to influence their neighborhood, school,
office, market or whatever place they go. It is our PR, that makes us what we are and
brands our name in the society where we live in.
We at PRS International, values and understands this simple truth about PR industry.
In fact, our core team is an ensemble of these values and try to win industry with their
pro PR Skills.
We at Press Conference Technology Platfom
Delivery of result oriented work
Interaction with niche media
Untampered feedback on development and success of an organisation
Team @ Press Conference Technology Platfom
We are focused
We have proper understanding of the market
We value time
We are Pro
We believe in hearing our client before giving suggestion
We believe in understanding market status of our client
We try to save clients’ money and avoid any frivolous expenditure

18. OUR LATEST WORK WITH INDIAN OIL

19. CASE STUDY

20. CASE STUDY

21. CASE STUDY

22. CASE STUDY

23. CASE STUDY

24. Testimonials
SHIVRAJ SINGH CHOUHAN, (CHIEF MINISTER)
MADHYA PRADESH
It gives me immense pleasure to note that the PRSolution is celebrating 10 th
foundation day. The primary goal of positive media is to inform, educate,
awaken and motivate the masses. it is an arduous task to self-assigned
credibility norms while executing professional responsibilities and keeping
focus on social concerns. Though advent of Information Technology has
intensified news dissemination, ethical standards have to be pursued
carefully. I wish all the success for new ventures.
DR.LEO CORNELIO (ARCHBISHOP )
"The commendable services provided by PRS Internatoanl to archdiocese,
substantiates its sprit of setting a bench mark in the national as well as
international front. I send my best wishies to the company for its growth,
success and prosperity in the coming years.
MUKESH SHARMA
(CHIEF EXECUTIVE OFFICER CRISP)
"PRS International has come up in a record time having spread its wing over
the high seas. I wish that organisation grows up further to earn name and
fame in thier areas of operation".

25. PRS International Group of
Companies

26. Budget and
Fees
In consideration of the recommendations and suggested programs, PRS
International will charge a monthly retainer for our services as well as serving as
full-time public relations and marketing counsel.The return on the investment will
assist you in achieving and surpassing your goals.
At PRS International, we believe in delivering service beyond our clients’
expectations and have a 100% successful performance record. There is a 30-
day cancellation clause with written notice after an initial three-month term for all
of our one year contracts. Our fee structure is comprised of a base fee that
includes certain responsibilities. These include editing of pertinent press
materials, development of a comprehensive public relations plan and time line,
and overall media relations and public relations consultation.
Our rates and fees are competitive based on our position as an award winning
leader in hospitality public relations. Our fees are based on our time, our
experience and our relationships in luxury branding and luxury lifestyle
communications.

27. Monthly retainer per month in fees based on all recommendations listed below
This fee includes:
· Delivering of PR plan, strategy and time line within first 45 days. This plan will be realized with the PRS team based on
mutually agreed programs and elements
· Consult on brand identity and collateral development
· Development of key messaging for brand and winery to include visitor experience messaging and product messaging
· Editing and reworking of press materials to include biographies, feature on winery/history,
fact sheets on winery and wines for press dissemination. Additional writing assignments will be charged on an hourly basis
· Responsible for pro-active and reactive media relations
· Distribution of press releases (up to 2 in a Month)
· Development of target media list (which is part of PR plan)
· Photo and video distribution – We will organize and hire photographers on behalf of Clients
· Media pitches/placements to targeted press with thorough follow up to maximize results
Monthly reports
· Twice monthly phone or on-line meetings
· PRS supervision of all major press visits
· Communications and marketing assistance for small events and events including
· Procurement of stories on The client in target publications
· Media monitoring
· Comprehensive media and Monthly Dossier.
· Development of editorial calendars

28. New Launch -
Event planning and
production for the launch
events
This includes:
· Set the dates for the events based on potential event conflicts.
· Coordinate with invitation designer and create invitation and event concept
· Write copy for invitation
· Design and distribute Save the Date (electronic)
· Provide names/affiliations for media list to target for event
· Mail media and guest invitations
· Follow up invitations sent to press to maximize attendance
· Install RSVP line and record RSVPs
· Coordinate a walk-though prior to event
· Secure photographers and musicians for event
· Pursue champagne and water sponsors if needed
· Pursue major wine personalities as well as writers to attend event
· Coordinate with event producer/caterer regarding menu, chef, security, fi re regulations/capacity
and flowers/decor
· Taste menu
· Produce and fulfi ll gift bags
· Follow up with press after event for press release/press kit distribution.
· Gain exposure for event in trade publications and local, regional and national wine/lifestyle
press
· Hire photographer, review photography and disseminate appropriately
· Arrange one-on-one media desk side briefings locally to brief pertinent local press and west
coast based media for national press on key messaging, announcing opening
and new programs.
· Staffing at event for check in, supervision of press, photography and media relations
· Consult on all aspects of event from design to security
· Produce results wrap-up report
For major
press event
and
consultation
on ancillary
events

29. "We can help
in raising your
voice to
Government"
Public Policies
The policy is a set of principles to guide decisions and achieve rational and
favorable outcomes. Policies are made to run the Institution or a sector
based on pre-set norms.
These pre-set norms help in taking any kind of decision for the Institution.
Some policies are framed by the Institution itself to run on the pre-set
guidelines for the long term without any change in it. The government also
form policies for different sectors to guide the institutions as well as
professionals
working in that sector. The vision while framing the policy is to guide in their
profession and give the best results while working on it.

30. Need of Policy
Advocacy and Government - Liaisoning
Sometimes some policies hamper the working professionals
unexpectedly.
Some policies which are uniform for every profession also create a
hurdle in making some decisions. Some governmental policies are not
according to the institution or its working. These policies which hamper
the organizational decisions need to be changed or amended.

31. PRS International group is a leading public relations firm in the country, introducing its new service of
Public Advocacy and Government Liaisoning. PRS Internatonal group helps you to raise your voice to the
government by communicate your suggestions regarding policy discrepancy and policy mendment to the
government and influence the decision maker for incorporating the suggestions.
Liaisoning is a means of communication between two groups or the government. We help you to
communicate your plans or ideas to improve the policy for the sector. Often it occurs that organizations
suffer from certain governmental policies but don't know how to take action or appeal to the government
for changes in these policies. They are unaware of the measures and steps they can take to resolve this.
PRS International group helps you in taking the right step after recognizing the policy discrepancy. We
help you to establish connections with the government or the concerned governmental bodies to reconcile
these policy-related matters.
How can PRS International Group
help you?

32. F o r a n y c o m m e n t s o r c o n c e r n s ,
p l e a s e f e e l f r e e t o e m a i l u s a t
h e l l o @ p r s o l u t i o n . c o . i n
T h a n k Y o u