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Gepra NL July Sep 2009

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Gepra Newsletter July - September 2009

Publicado en: Empleo, Tecnología, Educación
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Gepra NL July Sep 2009

  1. 1. jepras korporatiuli gamocema ivlisi 2009 agvisto seqtemberi #12 griboedovis q.12 info@gepra.ge jepra socialuri xdeba piar skolis klubis prezentacia gv.9 jepra bazarze axal produqtebiT gamovida da saqarTveloSi socialuri mediis ganviTarebasa da mis xelSewyobaze zrunva daiwyo. “socialuri media saqarTveloSi, iseve rogorc mTels msoflioSi sul induri gamofena- ufro popularuli xdeba. Cveni klientebisTvis mniSvnelovania, rom gayidvis sareklamo kampania Tvalyuri adevnon momxmareblebis qcevis cvlilebasa da axal “moednebze” maT gadanacvlebas,” _ acxadebs jepras socialuri mediis 4 oqtombers dasrulda konsultanti TinaTin samyuraSvili. gv.10 am mizniT “jepraSi” socialuri mediis servisebis axali portfolio Camoyalibda, romelic Web2-is platformis SesaZleblobebs daefuZna. portfolioSi Sesulia popularuli saitebi, rogoricaa: wikipedia, twitter, linkedin, facebook, you tube, technoratti, digg da sxva. jepraSi socialuri mediis mimarTulebiT muSoba 7 Tvea mimdinareobs. kompaniaSi Camoyalibebulia socialuri mediis 6 kaciani gundi. jgufs Tbilisis piar skolis kursdamTavrebuli TinaTin samyuraSvili xelmZRvanelobs. gv.2-6 jepram“baltikas” momsaxurebaze kontraqti gaaforma gv.13 iusticiis saministros sakomunikacio strategia jepras eqspertebma daamuSaves USAID-is programa PAR (Public Administrative Reform)-is mxardaWeriT iusticiis saministros sakomunikacio strategiis proeqtis farglebSi, saministros sazogadoebasTan urTierTobis sammarTvelosa da ssi p-ebis kaxa maRraZem evrosabWos TanamSromlebma sakomunikacio samoqmedo gegmebze muSaoba daaasrules. iusticiis saministros samwliani sakomunikacio strategia da mier organizebul saerTaSoriso samoqmedo gegmebi jepras konsultantebma daamuSaves. RonisZiebaSi miiRo monawileoba gv.16 gv.13
  2. 2. “gaige meti”- socialur mediaSi! www.facebook.com/prschool rato m soc ialu ri qsel ebi? socialuri mediis mimarTulebiT muSaobis idea daaxloebiT 7 Tvis win gaCnda. am mizniT jepraSi socialuri media jgufi Seiqmna. gvsurs gagacnoT Cveni gundis wevrebi marita maisuraZe dRes facebook-i erT–erTi wamyvani saitia, romelsac yvelaze ukeT icnobs qarTuli sazogadoeba. CvenTvis mniSvnelovania, socialur mediaSi im qselis daxmarebiT fexis mokideba, sadac potenciuri studentebis ricxvi didia. amasTanave, aRniSnuli socialuri qselis daxmarebiT martivia TinaTin samyuraSvili sakuTari biznesis popularizacia, SesaZlebelia informaciis, foto da video masalis atvirTva, erT diliT,roca mobiluris Secvla gadavwyvite, gacvla, gaziareba. am yovelives amartivebs marTvis facebook-is search-Si Nokia Cavwere. Cemda gasaocrad, avtomatizacia, romelic feisbuqs yvela wamyvan Zalian saintereso gverdi amomigdo. maSin saitTan akavSirebs. amasTanave is saSualebas iZleva socialuri mediis sargeblianobaze pirvelad Seqmna rogorc personaluri gverdi, aseve davfiqrdi. im dRidan socialuri qselebis aqtiuri isargeblo e.w. ”fan page-Ta” da group-ebiT”. maTi moxmareba daviwye, Seviswavle aTeulobiT kompaniis meSveobiT uSualo kontaqti gaqvs momxmarebelTan, socialuri strategia... yovelTvis ici, ras moelian Sengan, rogor unda dRes Tamamad SeiZleba iTqvas, rom male socialuri moawono Tavi sxvas, rogor ganaviTaro biznesi. qseli yvela media saSualebas Camoitovebs. amisTvis mas yvela bazisi gaaCnia. misi saSualebiT gamartivda informaciis gacvla. SesaZlebeli gaxda, mniSvnelovania, visaubroT linkedin-zec. aq gaxsnilia media ufro daaxloeboda adamians. sazogadoeba jepras gverdi, romelzec piar skolis jgufia Tavad irCevs, ras uyuros, ra waikiTxos, ra aris Seqmnili. e.w. „group” diskusiis gamarTvis misTvis saintereso da Rirebuli. saSualebas iZleva. misi meSveobiT SesaZlebelia, CvenTvis mniSvnelovania, rom Cvens momxmarebels moZebno Seni sferos warmomadgenlebi, Tavi gaacno SevTavazoT ukeTesi da gacilebiT iafi garemo da iTanamSromlo kvalificiur specialistebTan, sakuTari Tavis ukeT warmoCenisTvis. ukve mzad gaiziaro maTi Sexedulebebi, miiRo maTgan gvaqvs socialuri mediis portfolio, romelsac rekomendaciebi. es yovelive ki imis maCvenebelia,rom mokle droSi klientebs SevTavazebT. linkedini gexmareba ukeT warmarTo sakuTari aseve minda aRvniSno, rom servisis Camoyalibebamde profesiuli qseli, moi povo xalxis ndoba, gazardo misi srulyofis mizniT socialuri mediis kompaniis sargeblianoba, gadaaqcio Seni biznesi efeqturoba da Sedegi kompaniam sakuTar Tavze sajarod da produqtiulad. linkedin uSualod gamoscada. socialur qselebSi adgilis damkvidreba piar skolis wardgeniT daviwyeT. ukavSirdeba facebook - s, aseve mniSvnelovani specialurad misTvis Tanamedrove upiratesobaa, rom linkedin-s gaaCnia 3 saZiebo sistema: saganmanaTleblo koncefcia „Share Knowledge – Know google, msn, yahoo. Now“ SemuSavda. piar skolis promouSen kampania swored am princi pebze aigo da saTauriT „gaiziare codna, gaige pasuxi“ mimdinareobs. gagrZeleba gv. 3 piar skolis socialuri platforma facebook-ze aigo, sxva yvela socialuri qseli ki mas daukavSirda. Seikra erTi didi gvirila, romlis TiToeuli furceli piar skolis istorias, saqmianobas,ganviTarebis strategiebs aRwers. #12 2 2009 ivlisi agvisto seqtemberi
  3. 3. soc ialu ri qsel ebi Tako merabiSvili miuxedavad imisa, rom aRniSnuli saitebze zura jeprasa da piar skolis gverdebi seqtembris Sua balanCivaZe ricxvebSi avamoqmedeT, ukve Tamamad SegviZlia vTqvaT, rom yoveldRiurad, jamurad 100–mde Cveni mizania, Cvenive sferos farglebSi, viyoT adamiani mainc gvstumrobs. aRsaniSnavia is faqtic, yuradRebianebi da ar gamoveTiSoT movlenebis rom Tbilisis piar skolaSi dRes ukve arian bavSvebi, romlebmac axali kursebis Sesaxeb swored msvlelobas. Twitter erT–erTia im saitebs Soris, romelic amis saSualebas gvaZlevs. mokle, slideshare-ze atvirTuli „Tbilisis piar skolis 140–simboloiani Setyobinebebis meSveobiT axali programis“ saSualebiT Seityves. aqtiurad SegviZlia, gavavrceloT myisieri informacia, kiTxuloben Cvens niusleTerebsac, romelTa naxvac romelic xelmisawvdomi gaxdeba am saitis scribd–zea SesaZlebeli. gvikavSirdebian ofisSic, nebismieri momxmareblisaTvis. Cven aseve SegviZlia, gvekiTxebian azrs, dainteresebulni arian kompaniis gamoviweroT da yoveldRiurad miviRoT informacia, momavali strategiuli gegmebiT. romelic msoflios garSemo xdeba. amas saitze ganTavsebuli saZiebo sistema uzrunvelyofs. vinaidan saTqmelis 140 simboloSi srulad gamoxatva SeuZlebelia, vuTiTebT links, romlis mniSvnelovania aseve is foto da video masala, daxmarebiT momxmarebels misTvis saintereso Temaze romelic wakiTxuls advilad aRsaqmels xdis. amomwuravi informaciis naxva SeuZlia. es faqti, ra jepram piar skolis videoqselad YouTube airCia. Tqma unda, Cveni nebismieri servisis gavrcelebas YouTube-s pirdapiri kavSiri aqvs Google Reader-Tan, Seuwyobs xels. Twitter-sa da Facebook-Tan, rac niSnavs, yovel axlad atvirTul videoze Setyobinebis avtomatur gavrcelebas zemoaRniSnul socialur mediaSi. linkis saSualebiT informaciis gavrceleba, saits pirdapiri mxardaWera aqvs Wordpress–isganac, gaziarebas socialuri ”CaniSvnis” saiti delicious romelic gulisxmobs videoebis blogze iZleva. delicious interesebis sferos gacvlisa da ganTavsebas. saitis ganaxlebuli funqciebi dakavSirebis saukeTeso saSualebaa, romelic saSualebas gvaZlevs, YouTube-s oficialur saitze integrirdeba facebook-Tan. Seusvlelad, sxvadasxva veb gverdebzeve vuyuroT videoebs. es ki dazogili dro, momxmareblisTvis ki facebook-s ukavSirdeba wordpress-ic. piar skolis naklebi problemaa. blogi swored am saitze gakeTda. blogis Seqmnis mizezi, nebismieri mkiTxvelis interesis rac Seexeba fotomasalas, flickr-i erT-erTi udidesi dakmayofilebaa. blogze piar skolis Sesaxeb fotosaitia, romelzec 3.6 miliardi fotoa amomwuravi informacia ganTavsda. aqve aqtiurad atvirTuli da 8 milioni momxmarebeli hyavs. flickr-i itvirTeba is siaxleebi, romelic yoveldRiurad fotoebis organizebis, damuSavebisa da gagzavnis xdeba. saSualebas iZleva. aRniSnuli qseli, iseve rogorc rac Seexeba dokumentebs, prezentaciebsa da zemoT mocemuli yvela saiti,ukavSirdeba facebook–s. niusleTerebs, jepram arqivis gakeTeba iseT wamyvan swored amitom piar skolis mTavari galereebi flickr- saitebze gadawyvita, rogoric aris slideshare da ze ganTavsda, mTavari platformidan ki xatulis scribd, aRniSnuli vebgverdebi saSualebas iZleva (icon) meSveobiT yvela albomis naxva aris SesaZlebeli. atvirTo informacia rogorc word-is failiT, aseve powerpoint, pdf, excel-is formatebiT. mniSvnelovani gagrZeleba gv. 4 upiratesobaa, rom yoveldRiurad skalirebul www.facebook.com/prschool maCvenebels adevneb Tvals, Tu ramdenma adamianma naxa Sens gverdze atvirTuli TiToeuli faili, ramdenma gamoTqva azri ama Tu im prezentaciasTan 3 2009 #12 ivlisi agvisto seqtemberi
  4. 4. Tqveni yuradReba Wikipedia–zec minda SevaCero. viki faqtobrivad ganmartoebiT mdgari socialuri qselia, romelic onlain reJimSi enciklopediuri samuSaoebis Catarebis saSualebas iZleva. dRes TiTqmis ar moiZebneba wamyvani kompania, romelzec cnobebi vikize ar iyos atvirTuli. Cveni mizania, yvela socialur qselSi viyoT warmodgenilebi, maT Soris viki pediazec, radgan sabolood yvela saZiebo sistema internetSi vikimde midis. socialur qsels upiratesobas matebs is faqtori,rom statiis redaqtireba vikis nebismier momxmarebels SeuZlia. viki pediis moxmarebis da masSi cvlilebebis Setanis siadvile ki xels uwyobs masalebis sizustisa da aqtualobis amaRlebas. piar skolis socialur platformaze muSaoba 12 seqtembers dasrulda. dResdReobiT, piar skola 10 wamyvan saitzea warmodgenili. amJamad mimdinareobs jepras socialuri mediis koncefciis Seqmna, romelic oqtombris bolos damTavrdeba. ninulia asaTiani me kavkasiis media skolis me-3 kursis studenti var. SarSan swored iq gavige jepras Sesaxeb da isic Sevityve, rom socialur gunds ayalibebda. aman ganapiroba, is rom jepraSi movxvdi da male socialuri gundis wevri gavxdi. zogadad sazogadoebasTan urTierTobis sfero yovelTvis mainteresebda, Tumca, socialuri media gansakuTrebiT. albaT imitom, rom dRes TiTqmis yvela da yvelaferi internetiT ukavSirdeba erTmaneTs da mec vfiqrob, rom sazogadoebrivi urTierTobebis asawyobad es yvelaze martivi da iafi saSualebaa. internetSi ganTavsebuli informacia imdenad swrafad vrceldeba, rom sul raRac wamebSi SegiZlia Seityo axali ambis Sesaxeb, maSin roca televiziT amas ramdenime saaTSi, an sulac meore dRes gaigeb. damerwmuneT, am mizezebis CamoTvlis Semdeg, Znelia, socialurma mediam ar dagainteresos, amitom mec „moviwamle“ socialuri mediiT! TaTia beriaSvili piars kolis F a c e b o o k - ze marit as proeq tTan dakav Sireb iT datov ebuli komentarebi ako sali madona axalaia WiWinaZe terteraSvili idea magaria, Semsrulebeli magaria, pirvel rigSi madloba damfuZneblebs marita, vaRiareb, mSurs Seni!!! vinaidan dReSi 100-200 gverdis wakiTxva piar skolis daarsebisTvis. rac Seexeba didi pasuxismgeblobaa rom miwevs xolme, unda vaRiaro, aris am maritas proeqts „piar skola 3 TveSi“ iyo piarskoleli, piar nawerSi raRac iseTi, rac migajaWvebs da Zalian momwons. axla inglisSi vswavlob skolaSi swavla ki CemTvis ar mogaSorebs. ase vityodi es niWia da mas da rom Camoval, aucileblad gavivli am privilegiaa. ”sainteresod wera” hqvia. ara, yovelTvis kurss. piar skolis Sesaxeb jer kidev Wish you good luck! mifiqria da vambobdi, rom am skolaSi TbilisSi yofnisas Sevityve da axlac Wkviani xalxi swavlobs-meTqi da kidev sul Tvalyurs vadevneb axal ambebs vrwmundebi, ar vcdebodi. hoda ras facebook –is meSveobiT. maritas werilebi vambobdi, warmatebebs gisurveb da saSualebas maZlevs, davakvirde piar rogorc ityvian ”mieci niWsa gza skolaSi swavlebis meTodsa da farToo”. am gzas piar skola namdvilad leqciebis mimdinareobas. mogcems #12 4 2009 ivlisi agvisto seqtemberi
  5. 5. jepr as Tana mSro mleb is saxe lmZR vane lo .1 socialur mediaSi versia #0 socialuri mediis mzardma popularobam mravali kompania daainteresa da daarwmuna mis sargeblianobaSi. dResdReobiT yvela wamyvani, Tu saSualo firma Tavis politikas am qselze dayrdnobiT agebs. misi meSveobiT komunikacia ufro martivi da aqtiuri gaxda, ramac kompaniebs axali gamowvevebi SesTavaza. piarisa da marketinguli komunikaciebis kompania jepra erT–erTi pirvelia saqarTveloSi, romelmac qarTul internetsivrceSi socialuri mediis ganviTarebaze daiwyo zrunva. socialuri mediis politika SemuSavda Porter Novell, SHIFT Communication– sa da IPR– is maqsimaluri aqtiuroba direqtivebze dayrdnobiT da daefuZna jepras mniSvnelovania socialuri komunikaciis interesebs. aRniSnuli dokumenti momzadda jepras kompaniis produqtis/servisis aRwerilobisa an socialuri mediis konsultantebis TinaTin mimoxilvis sxvadasxva socialur saitebze samyuraSvilisa da zurab balanCivaZis mier. promouSeni monawileobis miReba profesiasTan Tu dargTan vacnobierebT, rom rogorc piar profesionalebi dakavSirebul sxvadasxva forumebze arsebul Cven gansakuTrebul mdgomareobaSi varT: erTis diskusiebSi mxriv, Cveni movaleoba Cveni klientebis sazogadoebasTan urTierTobis sakiTxebis marTva monawileobis miReba onlain gamokiTxvebSi da gaZRola, rac garkveul eTikur SezRudvebs gviwesebs socialur mediaSi saqmianobisaTvis, sifrTxilis gamoCena xolo meores mxriv,Cven pativs vcemT sayovelTaod aRiarebul princi pebs adamianis uflebaTa da imis gaTvaliswinebiT, rom zRvari pirad TavisuflebaTa Sesaxeb, romelic daculia cxovrebasa da samuSaos Soris TiTqmis aRar saqarTvelos konstituciisa da saerTaSoriso arsebobs, yuradReba miaqcieT TiToeul Tqvens aqtebis mixedviT. am gamowvevis sapasuxod, Cveni gamonaTqvams Tu citatas. mizania, socialur mediaSi kompania iyos warmodgenili aqtiuri formebiT da ramdenime informaciis gamWvirvaloba mniSvnelovani proeqti am sferoSi Tavadac ganaxorcielos. socialur mediaSi Cveni naazrevis gamoqveynebamde unda gadamowmdes yvela moqmedebis platforma mTlianad eyrdnoba saxis informacia da mieTiTos informaciis wyaro saerTaSoriso standartad miCneul debulebebs: http://creativecommons.org/licenses/by/3.0/. citatis gamoyenebis SemTxvevaSi savaldebuloa wyaros miTiTeba Cveni princi pebi am etapze Camoyalibebulia. moxaruli viqnebiT, Tu dagvexmarebiT da dauSvebelia gagviziarebT gamocdilebas Cveni politikis cru da gadaumowmebeli informaciis kompaniis daxvewis mizniT. sxvadasxva socialur qselebze ganTavseba plagiatoba sxvisi komentaris gaqilikeba Seuracxmyofeli, an ucenzuro sityvebiT saubari gagrZeleba gv. 6 5 2009 #12 ivlisi agvisto seqtemberi
  6. 6. jepr as Tana mSro mleb is saxe lmZR vane lo .1 pornografiuli da Zaladobrivi saitebis socialur mediaSi versia #0 linkebis miTiTeba anonimuri komentarebis datoveba sxva kompaniis reputaciis Selaxva *winaaRmdeg SemTxvevaSi, kompania itovebsinformacia amoSalos Tqven mier gavrcelebuli nebismieri nebarTvas, kompaniis socialuri mediis saitebidan da gaanTavisuflos TanamSromeli dakavebuli Tanamdebobidan. socialuri mediis TanamSromlebis saxelmZRvanelo, specialuri danarTis (iseve rogorc eTikis kodeqsi) saxiT,Sesulia jepras SromiT kontraqtebSi. socialuri mediis arasworma gamoyenebam, viyoT Tavazianebi SesaZloa, ziani miayenos rogorc kompanias, ise konstruqciulad vesaubroT maT, vinc ar iziarebs mis TanamSromlebsac. vinaidan jepras socialur Cvens mosazrebebs da radikalurad gansxvavebuli qselSi CarTulobas, kompaniis socialuri mediis Sexedulebebi gaaCnia. konsultantebi uzrunvelyofen, pasuxismgeblobis didi wili maT ekisrebaT. amitom, mniSvnelovania, movekidoT saqmes pasuxismgeblobiT jepras socialuri mediis politika sworad radgan TiToeuli gamoqveynebuli komentari daigegmos da gaziarebul iqnas yvela gvakisrebs valdebulebas, rogorc sakuTari Tavis, TanamSromlis mier. ise kompaniis winaSe. arasodes warmovadginoT sakuTari Tavi, an kompania ise, rom amiT sxva Cveni mizania: SecdomaSi SeviyvanoT. gvaxsovdes, rom Cvens mier gacemuli nebismieri araswori informacia viyoT gamWvirvaleni SesaZlebelia, kompaniis sawinaaRmdegod iqnas Cveni gulwrfeloba aisaxeba jepras socialuri gamoyenebuli. nebismieri informacia unda mediiis garemoSi. aqedan gamomdinare, eTanadebodes jepras eTikis kodeqsis, mniSvnelovania, mivuTiToT Cveni vinaoba, brendirebis wesebisa da Sinaganawesis princi pebs. saqmianobis sfero da kompania, romelSic vmuSaobT. davfiqrdeT, sanam gamovaqveynebT ar avyveT emociebs. SevecadoT, rom Cveni viyoT auTenturebi komentari neitraluri pozicis gamomxatveli gavmijnoT piradi mosazrebebi kompaniis iyos. visaubroT faqtebze dayrdnobiT da oficialuri Sexedulebebisagan. yovelTvis di plomatiurad mivudgeT sakiTxs. mivuTiToT, piradia es Tu is mosazreba, Tu is kompanias ekuTvnis. arasdros gamovaqveynoT Cveni kompaniis saxeliT komentari viyoT Tanamimdevruli raime saxis davasa Tu sasamarTlo processTan vweroT lakoniuri da Rirebuli Sinaarsis mqone dakavSirebiT. jepraSi am sakiTxebze winadadebebiT. gamoqveynebamde gadavamowmoT komentarisaTvis uflebamosil pirs warmoadgens informacia, mivuTiToT wyaros bmuli da misi aRmasrulebeli direqtori. SevasworoT komentari orTografiuli, punqtuaciuri da stilisturi kuTxiT. gvaxsovdes, ar gamovexmauroT rom Cvens mier gamoqveynebuli yoveli informacia socialur mediaSi wamoWril iseT Temebs, sajaroa da xelmisawvdomia nebismieri romlebSic ganixileba ama Tu im kompaniis adamianisaTvis. krizisuli mdgomareoba. vaRiaroT Secdomebi ar ganvaTavsoT daSvebuli Secdoma gavasworoT myisierad da kompaniis logo personalur onlain saitebze. nu madloba gadavuxadoT mkiTxvels gamoviyenebT kompaniis saxels piradi yuradRebisaTvis. sargeblisTvis. SevinarCunoT konfidencialuroba movipovoT Rirebuli wevris statusi kompaniis Sida an piradi informaciis socialur media qselebSi (feisbuqi, tviteri, gamoqveynebisas vimoqmedoT TanamSromelTa linkedini da a.S) vweroT im Temebze, romlebSic saerTo mosazrebis gaTvaliswinebiT, komentaris kompetenturebi varT. gakeTebisas, viTxovoT nebarTva kompetenturi pirisagan. davrwmundeT, rom Cveni namoqmedari gaviTvaliswinoT eTikis kodeqsebi zians ar miayenebs kompaniis komerciul gavecnoT saitebze ganTavsebul moxmarebis wesebs, saqmianobas da reputacias. raTa vimoqmedoT keTilsindisierad. #12 6 2009 ivlisi agvisto seqtemberi
  7. 7. vebinari gaimarTeba 26 oqtombers, dainteresebul msmenels yvela kiTxvaze pasuxs kaxa maRraZe da soso galumaSvili gascems. piar skolis meSvide gamoSveba 2009 24 ivliss gau-Tbilisis piar skolaSi rigiT meSvide gamosaSvebi saRamo gaimarTa. studentebs sertificirebuli di plomebi leqtorebma gadasces, xolo samma saukeTeso studentma yvela leqtoris mier xelmowerili sarekomendacio werili miiRo. 7 2009 #12 ivlisi agvisto seqtemberi
  8. 8. piar skolaSi Ria karis dRe gaimarTa 24 seqtembers, gau-Tbilisis piar skolaSi Ria karis dRe gaimarTa. skolis menejmentma studentebs ganaxlebuli kursis struqtura gaacnes da leqtorebi warudgines. integrirebuli marketinguli komunikaciebis saswavlo kursze swavla 5 oqtombers daiwyeba. miuxedavad analogiuri kursebis fasis matebisa piar skolaSi integrirebuli marketinguli komunikaciebis saswavlo kursis Rirebuleba ar gaizrdeba. safasuris gadaxda sam etapad iqneba SesaZlebeli. piar skolis axali kursebi ganaxlebuli programiT Catardeba piar skola msurvelebs integrirebuli ganaxlda kursis programa, daemata axali sagnebi, marketinguli komunikaciebis ganaxlebul rogoricaa socialuri media da marketinguli programas sTavazobs. siaxle Seexeba rogorc gegmis SemuSaveba. leqtorebis gunds, aseve saswavlo programas. programa Sedgeba 10 sagnisgan da oqtombris “gau-Tbilisi piar skolam studentebis pirveli kursebidan studentebs SesaZlebloba eqnebaT nakadi 2007 wlis aprilSi miiRo. am dromde airCion maTTvis sasurveli modeli da misi skola 200-mde studentma daamTavra. gavlis Semdeg miiRon sabuTi kursis mosmenis Sesaxeb. wels, swavlebisas meti yuradReba praqtikul mecadineobaze iqneba mimarTuli. garda amisa #12 8 2009 ivlisi agvisto seqtemberi
  9. 9. piar skolis klubis prezentacia gau-Tbilsiis piar skolis klubis prezentacia 1 oqtombers Sedga. prezentacias leqtorebi da piar skolis kursdamTavrebulebi eswrebodnen. klubSi gawevrianeba SeuZlia skolis yvela kursdamTavrebuls. uamrav siaxlesTan erTad, piar klubis wevris rekomendaciiT misuli studenti specialur fasdaklebas miiRebs. am etapze klubSi asze meti studentia gawevrianebuli. 9 2009 #12 ivlisi agvisto seqtemberi
  10. 10. axali servis-centri axal misamarTze Tbilisis centralur ubanSi, winaswar SerCeul quCebsa da magistralebze italiuri kompania Agip- is axali servis centris sareklamo flaerebi darigda. kompaniam axal servis centrSi misul m o m x m a r e b l e b s saavtomobilo zeTebze 15 procentiani fasdakleba da sxvadasxva ufaso momsaxureba SeTavaza. induri gamofena-gayidvis sareklamo kampania warmatebiT ganxorcielda 25 seqtembers gamofena-gayidvas “saukeTeso indoeTidan 2009” kvlav didubis sagamofeno darbazi maspinZlobda. biTiel.jim sareklamo kampania 21 seqtembridan daiwyo. winaswar SerCeuli da momzadebuli, specialur maisurebsa da kepebSi gamowyobili promo-gogonebi da biWebi 10 dRis ganmavlobaSi arigebdnen sainformacio flaerebs da momxmareblebs awodebdnen informacias induri gamofena-gayidvis Sesaxeb. promo- aqciebi Tbilisis sxvadasxva ubanSi Catarda. #12 10 2009 ivlisi agvisto seqtemberi
  11. 11. specialuri fasebi “Cemi saxlisgan” korporaciam “Cemi saxli” 7 agvistos gamarTa samdRiani aqcia wyneTSi. proeqtis ganxorcielebisTvis SerCeul iqna wyneTis centraluri ubnebi da yvelaze xalxmravali adgilebi. promo-gogonebi sami dRis ganmavlobaSi axrocielebdnen sareklamo flaerebis darigebas da mosaxleobis informirebas maRazia “Cemi saxlis” specialuri aqciis Sesaxeb. italiuri tansacmlis maRazia TbilisSia 18 seqtembers TbilisSi italiuri tansacmlis pirveli brend-maRazia ALCOTT gaixsna, romelic qalebsa da mamakacebs maRali xarisxis italiur tansacmels sTavazobs. maRaziis gaxsnasTan dakavSirebiT,13-15 seqtembers Catarda promo aqcia, romelic drosac Tbilisis mosaxleobas saSualeba mieca gascnoboda maRaziis sainformacio flaerebs. proeqtis ganxorcilebisTvis SeirCa Tbilisis xalxmravali ubnebi: vake,saburTalo,plexanovi... 11 2009 #12 ivlisi agvisto seqtemberi
  12. 12. kompiuteruli momsaxurebis kompaniis promouSenma warmatebiT Caiara PC house 17 agvistos TbilisSi Catarda kompiuteruli momsaxurebis kompania PC House –s sainformacio-sareklamo kamapnaia. biTiel.jim promo aqcia manqanebiT datvirTul quCebSi,gzajvaredinebsa da eleqtroteqnikis maRaziebTan Caatara. proeqtis mizans momxmareblisTvis kompiuteruli momsaxurebis farTo arCevanis gacnoba da specialuri servisebis SeTavazeba warmoadgenda. ganaxlebuli saiti marketinguli komunikaciebis saagento biTiel.jim daasrula saitis ganaxlebaze muSaoba da axal saitTan erTad mravalferovan serviss gTavazobT. marketinguli komunikaciebis saagentos erTerTi ZiriTadi mimarTulebaa kurierebis servisi – “xelidan xelSi”, romelic gTavazobT sakuriero momsaxurebis srul pakets, maT Soris: mosawvevebisa da sasaCuqre paketebis gavrceleba, pirdapiri gzavnilebi da aramisamarTuli gzavnilebi. saagentom aseve daiwyo marketinguli da loialurobis programebis ganxorcielbac, rogoricaa Treid-marketingi,seils- marketingi, ivenT marketingi, baz- marketingi da sxva. #12 12 2009 ivlisi agvisto seqtemberi
  13. 13. jepram “baltikas” momsaxurebaze kontraqti gaaforma jepram “baltikas” media momsaxurebaze gamocxadebul tenderSi gaimarjva da wlis bolomde sainformacio uzrunveloyofis Sesaxeb kontraqti gaaforma. ludsaxarSi kompania “baltikam” produqciis eqsportireba amjerad sazRvrebs gareT arsebuli sawarmoo sivrcidan daiwyo. azerbaijanSi arsebuli kompaniis kuTvnilma qarxanam “baltika-baqo” saqarTveloSi pirveli saeqsporto produqcia ukve gamoagzavna. azerbaijanSi warmoebuli “baltikas” markis ludi qarTveli momxmareblisTvis ruseTidan Setanil produqciasTan SedarebiT Rirebulebis TvalsazrisiT ufro xelmisawvdomi iqneba. kaxa maRraZem evrosabWos mier organizebul saerTaSoriso RonisZiebaSi miiRo monawileoba “Tbilisis politikuri swavlebis skolis” msmenelis rangSi jepras aRmasrulebelma direqtorma kaxa maRraZem monawileoba miiRo strasburgSi, evrosabWos mier organizebul saerTaSoriso RonisZiebaSi _ “zafxulis universiteti demokratiisTvis”. saqarTvelos warmomadgenlebis garda, universitets 15 sxvadasxva qveynis delegacia stumrobda. 13 2009 #12 ivlisi agvisto seqtemberi
  14. 14. jepram ltolvilTa da gansaxlebis saministros sakomunikacio strategiaze muSaoba daasrula 12 seqtembers jepras ufrosma konsultantma kaxa maRraZem ltolvilTa da gansaxlebis saministros maRali da saSualo donis menejmentis gasvliTi samuSao Sexvedra Caatara, romelSic partniorebi-saqarTvelos trenerebic monawileobdnen. Sexv dra miznad isaxavda strat giuli dagegmarebis procesis daskvniT etapze ltolvilTa da gansaxlebis saministros axali, samwliani sakomunikacio-piar strategiis samuSao variantis ganxilvas. jepras konsultantebma ltolvilTa da gansaxlebis saminisitros sakomunikacio strat giis SemuSaveba daasrules, SegaxsenebT, rom pirveli samuSao variantis prezentacia 20 agvistos Sedga. proeqti USAID-is Forecast project-is mier xorcieldeba. Roris gripis pandemias specialuri media-seminari mieZRvna 10 agvistos, sastumro “TorSi” Roris gri pis kompania “roSi” 2009 wels gri pis (N1N1) pandemiis pandemiasTan dakavSirebiT specialuri media-seminari menejmentis Sesaxeb jandacvis msoflio organizaciis gaimarTa. seminars uZRvebodnen profesori Tengiz mier gamoqveynebul saxelmZRvanelo rekomendaciebs cercvaZe da Sevicaruli kompania “hofman la roSis” miesalmeba. saxelmZRvanelos mixedviT calsaxad samedicino direqtori nino goCitaSvili. rekomendirebulia tamiflus gamoyeneba pandemuri specialistebma mowveul Jurnalistebs Roris gri pis gri pis mZime SemTxvevebis samkurnalod pacientebis pandemiis dRevandeli mdgomareobis, daavadebis yvela jgufSi da iZleva zust miTiTebas Tu rogor warmoqmnisa da ganviTarebis, mkurnalobis ZiriTadi gamoiyenon antivirusuli preparatebi pandemuri meTodebi gaacnes. virusiT inficirebul pacientebSi. jandacvis msoflio organizacia rekomendacias tamiflus uwevs #12 14 2009 ivlisi agvisto seqtemberi
  15. 15. media-turi CaqvSi 10 seqtembers, CaqvSi socialuri momsaxurebis saagentos iniciativiT media-turi gaimarTa. damswre Jurnalistebs saagentos saqmianoba, socialuri daxmarebis sistemaSi ganxorcielebuli da dagegmili reformebis pirveli etapis Sedegebis analizi gaacnes. socialuri momsaxurebis saagentos direqtorma andria uruSaZem JurnalistebTan Sexvedrisas siRaribis zRvars qveviT myofi mosaxleobis socialuri daxmarebis arsebuli meTodologiis gadaxedvisa da administrirebis axali wesebis saWiroebis Sesaxeb isaubra. socialuri momsaxurebis saagento arasamTavrobo da saerTaSoriso organizaciebs Sexvda 7 seqtembers, CaqvSi socialuri momsaxurebis saagentom arasamTavrobo da saerTaSoriso organizaciebis warmomadgenlebTan Sexvedra gamarTa. Sexvedraze ganxilul iqna saagentos mier socialuri daxmarebis sistemaSi ganxorcielebuli reformebi, aseve sistemis srulyofis procesSi arasamTavrobo organizaciebis CarTvis SesaZlo meqanizmebi. Sexvedris dasasruls gaimarTa diskusia socialuri daxmarebis programis administrirebaSi arasamTavrobo organizaciebis rolis gazrdisTvis. 15 2009 #12 ivlisi agvisto seqtemberi
  16. 16. iusticiis saministros sakomunikacio strategia jepras eqspertebma daamuSaves “strategiuli sakomunikacio miznebidan gamomdinare saminsitros sazogadoebasTan urTiertobis gundma Seadgina konkretuli aqtivobebisgan Semdgari samwliani, detaluri samoqmedo gegma, romeliTac moscemul peridoSi ixelmZrvanelebs. “amasTan, Seiqmna mocemuli stratgeiis monitoringisa da Sefasebis procedurac, romelic miscems komunikaciezepasuximgebel pirebs garkveuli periodulobiT stratgeiisa da samoqmedo gegmebis daxvewis SaSualebas, maT Soris mimdinare gare da Sida cvlilebebisa da axali gamowvevebis gaTvaliswinebiT,” – strategiuli gegmis upiratesobebze saubrobs “jepras” direqtori. USAID-s programa PAR-is mier gamocxadebul tenderSi, romelic iusticiis saminsitros samwliani sakomunikacio stratgeiiisa da samuSo gegmis SemuSavbeas gulisxmobda, kompania IMG-m da jepram gaimarjves. sakomunikacio stratgeiaze muSaoba ivnisidan daiwyo. 3 Tvis ganmvalobaSi proeqtze jepras 4 ufrosi konsultanti muSaobda. saqminoba USAID-is programa PAR (Public Administrative Raform)-is ramdenime etaps moicavda, maT Soris rogoricaa, dokumnetis mxardaWeriT iusticiis saministros sakomunikacio Seswavla, interviuebi, aqtivobebis Sefaseba, Sexvedrebi, strategiis proeqtis farglebSi, saministros sakomunikacio strategiisa da samoqmedo ggemebis SemuSaveba. sazogadoebasTan urTierTobis sammarTvelosa da ssp-is TanamSromlebma sakomunikacio samoqmedo gegmebze muSaoba daaasrules. iusticiis saminsitros samwliani sakomunikacio strategia da saqmianobis koordinacia jepras konsultantebma daamuSaves da ganaxorcieles. “sakomunikacios strategiis Seqmna saqarTvelos iusticiis saministros surviliT iyo ganpirobebuli, kerZod, gaizardos saministrosa da misi sakomunikacio erTeulebis Sedegianoba da momdevno sami wlis ganmavlobaSi sazogadoebasTan urTierToba gaxdes maqsimalurad efeqtiani,” _ aRniSnavs “jepras” direqtori kaxa maRraZe. strategiis Seqmnis mizans sazogadoebasTan farTo dialogis warmoeba warmoadgenda, rac Tavis mxriv SesaZlebelia moqalaqeebTan ormxrivi, ganuwyveteli komunikaciis warmarTvis, sazogadoebis sxvadasxva fenebisTvis aucilebeli da saWiro informaciis miwodebis gziT. iusticiis saministros strategiuli gegmis momzadebis procesSi dasaxul miznebTan Sesabamisobis dadgenis,Zlieri da susti mxareebis identificirebis, saWiro struquturli da funqcionaluri cvlilebebis gansazRvris mizniT, saministrosa da mis qve-uwyebebis mimdinare sakomunikacio aqtivobebis Sewavla da analizi ganxorcielda. jepras aRmasrulebelma direqtorma rusTavSi treningebi Caatara jepras aRmasrulebelma direqtorma kaxa maRraZem qvemo qarTlis arasamTavrobo organizaciebis warmoamdgenlebisTvis Catarebul trening-seminari “sazogadoebasTan urTierTobebi da moqalaqeTa monawileoba” Caatara. treningi jerman marSal fondisa da aSS-s saelCos mxardaWeriT mimdinare “samoqalaqo monawileobis proeqtis” farglebSi gaimarTa. #12 16 2009 ivlisi agvisto seqtemberi

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