At PRWD's Rebrand Launch event on October 17th 2013, Founder & Director of Optimisation gave a short presentation on 9 stories and 9 lessons that have been learnt in business since Paul founded the company in 2004.

1. 9 YEARS,
9 STORIES &
9 BUSINESS
LESSONS
17TH OCTOBER 2013
PRWD REBRAND LAUNCH EVENT
MANCHESTER
PAUL ROUKE
Founder & Director of
Optimisation
@paulrouke
@PRWD
#PRWDReveal

2. 1. USERS
@PRWD
#PRWDReveal

3. KEEP USERS CENTRAL TO
EVERYTHING THAT WE DO
THI S I S A TI MELESS APPRO ACH TH AT
SECTION BE I N D E MAND
TITLE
WI LL ALWAYS
@PRWD
#PRWDReveal

4. 2. TRUST & FREEDOM
@PRWD
#PRWDReveal

5. DON’T BE AFRAID IF WHO
YOU MANAGE HAVE THE
POTENTIAL TO OUTSHINE YOU
SECTION VI D E TH E M
TITLE
I NS TE AD , PRO
WI TH A
PLATFO RM O N WH I CH TH E Y CAN
FU LLY E XPLO I T TH E I R PO TE NTI AL
@PRWD
#PRWDReveal

6. 3. INTEGRITY
@PRWD
#PRWDReveal

7. HAVING HIGH INTEGRITY
BRINGS YOU RESPECT,
TRUST & LONG TERM
RELATIONSHIPS
AS TH E S AYI NG GO E S ,
PE O PLE RE ALLY D O BU Y PE O PLE
@PRWD
#PRWDReveal

8. 4. RECESSION
@PRWD
#PRWDReveal

9. STAY DETERMINED AND HAVE
CONFIDENCE IN WHAT YOU
ARE DOING…
TO GET THRO U GH ADVERSI TY AND BE CO ME
S TRO NGE R & WI S E R I N TH E PRO CE S S
@PRWD
#PRWDReveal

10. 5. FOCUS
@PRWD
#PRWDReveal

11. FOCUSING ON WHAT WE ARE
BEST AT ALLOWED US TO
BECOME MORE SPECIALIST…
SECTION TITLE
I N D E MAND AND WI TH A MO RE U NI Q U E ,
VALU ABLE BU SI NESS PRO PO SI TI O N
@PRWD
#PRWDReveal

12. 6. ROLLER COASTER
@PRWD
#PRWDReveal

13. FOCUS ON ON-GOING
SERVICES RATHER THAN 1 HIT
WONDERS
TO RE D U CE TH E H I GH S & LO WS AND
HAVE A MO RE SU STAI NABLE BU S I NE S S
@PRWD
#PRWDReveal

14. 7. TALENTED PEOPLE
@PRWD
#PRWDReveal

15. SURROUND YOURSELF
WITH TALENTED,
PASSIONATE PEOPLE
TH E Y WI LL H E LP YO U GRO W,
TH E Y WI LL GRO W AND WH AT YO U D O
TO GE TH E R WI LL BE VE RY S PE CI AL
@PRWD
#PRWDReveal

16. 8. COLLABORATION
@PRWD
#PRWDReveal

17. ITS VITAL TO WALK THE
WALK WHEN IT COMES TO
COLLABORATION
D E VE LO PI NG CO LLABO RATI VE RE LATI O NS H I PS
WI TH PE O PLE I S FO R ME E S S E NTI AL TO
S U CCE E D I N BU S I NE S S
@PRWD
#PRWDReveal

18. 9. MY FOUNDATION
@PRWD
#PRWDReveal

19. THE SAYING GOES “BEHIND
EVERY GOOD MAN THERE’S A
GREAT WOMAN”
I H O PE I ’ M S E E N AS A GO O D MAN, AS
TH E RE ’ S CE RTAI NLY BE E N A GRE AT WO MAN
BE H I ND ME O VE R TH E 1 S T 9 YE ARS O F PRWD '
@PRWD
#PRWDReveal

20. PRWD, 9 YEARS IN THE MAKING
@PRWD
#PRWDReveal

21. OVER THE LAST 9 YEARS
PRWD HAS BEEN DEFINED
BY PEOPLE…
& PE O PLE - O U R TE AM, O U R CLI E NTS &
E ND U S E RS - WI LL CO NTI NU E TO BE
CE NTRAL TO TH E BU S I NE S S AS WE GRO W
@PRWD
#PRWDReveal

22. THANKS TO
YOU ALL
FOR JOINING US
THIS EVENING!
17TH OCTOBER 2013
PRWD REBRAND LAUNCH EVENT
MANCHESTER
PAUL ROUKE
Founder & Director of
Optimisation
@paulrouke
@PRWD
#PRWDReveal