1. What is social media? Channels for interacting, using accessible publishing techniques. Social media use web-based technologies to transform and broadcast media monologues allow the creation and exchange of user-generated content.” -Wikipedia
2. 51% Get News From 'People They Follow’(Pew Survey)
3. “The overwhelming majority of Americans (92%) use multiple platforms to get their daily news.” (Source: Pew Research Center’s Internet & American Life Project and Project for Excellence in Journalism)
4. Americans spend 57 minutes a day getting news from traditional media (same as in 2000) and AN ADDITIONAL 13 minutes each day consuming news on the web.(This doesn’t include mobile.) Pew Research Center, September 2010
5. 95% of online shoppers conduct research before making a decision60% of online shoppers always or oftenuse search engines(Credit: Compete Online Shopper Intelligence Study)
6. The average social network user is37 years old.(It’s 44 on Linkedin.)(Credit: Pingdom)
7. 79% of the 100 largest Fortune 500 use Twitter, Facebook, YouTube or blogs to communicate with customers, with Twitter as the platform of choice.(Credit: Burson-Marsteller Fortune Global 100 Social Media Study)
8. More than 60% of moms said they would provide info about themselves to a trusted brand if it meant more personalized content. (Source)
9. More than 25% of Americans 50 yrs + stay connected using Facebook, MySpace and Twitter. (Source)
12. Almost two-thirds of people are happy to pay for quality journalism but not online, according to a YouGov survey. (Source)
13. 68% of global consumers act upon email they receive on a mobile device while using a desktop PC (Source)
14. Americans spend 57 minutes a day getting news from traditional media (same as in 2000) and AN ADDITIONAL 13 minutes each day consuming news on the web.(This doesn’t include mobile.) Pew Research Center, September 2010
15. 95% of online shoppers conduct research before making a decision60% of online shoppers always or oftenuse search engines(Credit: Compete Online Shopper Intelligence Study)
16. The average social network user is 37 years old.(It’s 44 on Linkedin.)(Credit: Pingdom)
17. 79% of the 100 largest Fortune 500 use Twitter, Facebook, YouTube or blogs to communicate with customers, with Twitter as the platform of choice.(Credit: Burson-Marsteller Fortune Global 100 Social Media Study)
18. “1 in every 3 online Americans is a conversationalist, someone who updates their status on a social networking site such as Facebook or posts updates on Twitter at least once weekly.”(Credit: Forrester)
21. 78% of companies said they use Facebook, Twitter, and other sites to conduct research, improve customer service, push marketing and PR initiatives, and ultimately boost sales.(Source)
33. 78% of active users turn to Twitter.com to access the service rather than using one of the many third-party applications available on mobile and desktop environments.(Source)
34. Third-party Twitter apps have seen a 50% decline in early-stage investment over the past year. (Source)
35. About two-thirds of Internet users globally and nearly three-quarters of Web surfers in the U.S. have been victims of online crime. (Source)
37. 61.1% of web users visit social networks. This represents a 4.3% increase on the results in January 2009, when 56.8% of respondents said they use social networking. (Source)
38. 88.3% of social media publishers monetize social media in some way.-Q2 2010 State of SMS I IZEA
39. 87.4% of social media publishers have or would create sponsored content.Q2 2010 State of SMS I IZEA
40. Twitter users earn 298% more in SMS for their blog than non-twitter users.Q2 2010 State of SMS I IZEA
41. Top 10 Viral Ads of All TimeSource: AdvertisingAge Blendtec – Will It Blend – In-house: 134.2 million views Evian – Live Young – BETC Euro RSCG: 103.9 million views Old Spice – Responses – Wieden & Kennedy: 57.1 million views Pepsi – Gladiator – AMV BBDO: 46.7 million views Microsoft – Xbox Project Natal – World Famous: 42.7 million views Dove – Evolution – Ogilvy & Mather: 41.1 million views T-Mobile – T-Mobile Dance - Saatchi & Saatchi: 35.5 million views Doritos – Crash the Super Bowl 2010 – Goodby Silverstein & Partners: 34.2 million views Old Spice – Odor Blocker – Wieden & Kennedy: 34 million views DC Shoes – Gymkhana Two – In-house: 32.9 million views
42. Facebook has 500 million users, which is just under the population of the United States. (Source)
43. Twitter has 145 million registered users, up almost 40 percent from the number it had four months ago. (Source)
44. 16% of all new users to Twitter start using the service via a mobile device now. (Source)
45. 70% of consumers who “fanned” a brand on Facebook didn’t feel they’d given this company permission to market to them. (Source)
46. Nearly one third of all cellphones in the U.S. are now so-called smartphones—Web-enabled devices that make surfing the Internet for information easy for people on the go. (Source)
47. Young people’s use of social networking sites grew only 13% between April 2009 and May 2010.(Source)
48. 34% of Americans report they “tune out” social networking sites, 39% attribute to rude discourse and behavior [Weber Shandwick]