1. 1
ADVOCACY ADVANCE
Pro Walk Pro Bike Catapulting Bicycle and
September 13 ACTION 2020 WORKSHOP
Pedestrian Advocacy
 Action 2020 Workshop

2. Agenda
 About Advocacy
Advance
 Building Capacity:
BikeWalkKC
 Supporting Innovation:
Bike Pittsburgh
 Finding Models:
Atlanta Bicycle
Coalition

3. Advocacy Advance Partnership
 Reports, technical
assistance & coaching,
grants, workshops
 AdvocacyAdvance.org

4. Startup / Capacity Building Grants
 Supports development &
professionalization
 State Orgs: CA, CT, DE,
ID, MS, NJ, PA
 Cities: Denver, Boston,
LA, Tucson, NOLA,
Oakland
 Living Streets Alliance
“Poised for Growth”
 Bike Walk Mississippi
“Bicycle Friendly
Mississippi”

5. Innovation Grants
 Planning & Funding (IL,
VA, WA)
 Neighborhoods &
Advocacy (Sea, Chi, ME)
 Traffic Safety (NYC)
 Education &
Encouragement (WI, OH,
PGH)
 Infrastructure (SF, MEM)

6. Model Grants
 3-year grants
 Government funding
 Bike Pittsburgh
“Tetanus Shot for the
Rust Belt”
 Atlanta Bicycle
Coalition “From Worst
to First”

7. Rapid Response Grants
 $1,000 – $3,000
 Public funding
campaign
 Local (PDX, DC, East $21,000 available
Bay, NOLA, Boston) AdvocacyAdvance.org
 State (WI, MN, NY, TX)

8. Building Capacity
BikeWalkKC
Sarah Shipley
Director of Marketing and Communications

9. I am a bootstrapper. I have initiative and insight and guts, but not much
money. I will succeed because my efforts and my focus will defeat bigger and
better-funded competitors. I am fearless. I keep my focus on growing the
business—not on politics, career advancement, or other wasteful distractions.
Seth Godin, The Bootstrappers Bible
Get Ready…
Starting A nonprofit –
Get Ready to Bootstrap
Prepare yourself for impact
Tell your friends
Consult with spouse

10. I’m in it for the long haul. Building a business that will last separates me
from the opportunist, and is an investment in my brand and my future.
Surviving is succeeding, and each day that goes by makes it easier still for
me to reach my goals. - Seth Godin, The Bootstrappers Bible
Wait for it…
Make a Plan - Know the Market –
Write the Plan
Talk to everyone
Interview Everyone
Write it all down –
really…do it

11. My secret weapon is knowing how to cut through bureaucracy.
My size makes me faster and more nimble than any company
could ever be. - Seth Godin, The Bootstrappers Bible
Go…
Show Up - Be Present – Push
Ninety percent of life is just showing
up. – Woody Allen
Figure out where policy is made
get a seat at the table.
Chamber
Regional Gov’t – MPO’s
City Hall

12. I am the underdog. I realize that others are rooting for me to
succeed, and I will gratefully accept their help when offered. I also
understand the power of favors, and will offer them and grant
them whenever I can. Seth Godin, The Bootstrappers Bible
Go further, faster…
Leverage Everything
OPT/OPM
Connect

13. I am a guerrilla. I will be persistent, consistent, and willing
to invest in the marketing of myself and my business.
Seth Godin, The Bootstrappers Bible
Smile…
Learn to love the art of
shameless self promotion
Make a media goal
Celebrate once a month – at least
Comment on everything

14. Supporting Innovation
Bike Pittsburgh
Lou Fineberg
Program Director and Co-Founder

15. 2009 Origins
Car Free Fridays
(How to boost your advocacy efforts with
little or no budget)
a F LU
alter ID
nativ GRO
to bi e BUILD W
wor k ke to busin
day stro nger mem ess
s bersh
alli ance ip

16. 2009 R A L LY I N G S U P P O R T

17. 2009 R A L LY I N G S U P P O R T
“Reduce the
Number of
Single
Occupant Car
Trips”

18. 2009 R A L LY I N G S U P P O R T
Empower
Partners

19. 2010 Capacity

20. 2010 Capacity
19 $50,630
115$62,150

21. 2010 Capacity

22. 2010 & Substance
2011
How Many
People
Participated? $7,500
Is it Changing
People’s
Behavior? 500

23. 2012 Substance
$7500
+$500
1067

24. 2012 Marketing

25. 2012 Marketing

26. 2012 Promotions

27. Other Cities
INDIANAPOLIS
CLEVELAND
Fort Worth
AUSTIN

28. Perseverance
Is it Changing
People’s
a F LU
p ro g I D
Behavior? ra m
Empower
Partners
“Reduce the Number of
Enhance
Single Occupant Car Trips” Business
Relationships

29. conclusion

30. Finding Models
Atlanta Bicycle Coalition
Rebecca Serna
Executive Director

31. Overview
Building community support
Bike share and facility network
Decision maker outreach
New funding opportunities
Last mile approach
Getting more out of the state DOT

32. Model Grant Goals
Double federal funding for bike/ped in 3
years
Triple bicycle mode share (1% to 3%)
5% Congestion Mitigation Air Quality
(CMAQ) (Change the model for
project selection)
10% Fair share for safety Highway
Safety Improvement Program (HSIP)

33. Community events build public support
for public funding

34. Keeping up with the Johnsons (and Bloombergs)
U.S. Mayors want - no, need - bike share programs

35. Chicken or egg: bike share or bike network?
● Leverage interest to
gain political
commitment to build
bike infrastructure

36. Special edition rides for decision-makers
“This never would
have occurred to me,
to ride a bike down
Peachtree Street!”
Denise Quarles, Atlanta Office of
Sustainability Director; photo second
from right
Bike mode share goal

37. Supporting new funding opportunities
always have a plan B

38. Last mile approach combines transit and bike/ped
Atlanta Regional Commission:
● Multiple funding programs
● Planning and capital
improvements for safe bicycle
and pedestrian travel in the
region coupled with transit
● $50 million (20% match) in FY
2012 ‐2017 TIP
● FY 2014 $12.5 million (matched)

39. Strategies to get more out of the state DOT
Roadway safety audits
Timing
Use private to leverage public funding
Highway Safety Improvement Program
● bike projects not expensive enough!

40. Strategies to get more out of the state DOT:
Complete Streets
● Georgia DOT Board vote
● City of Atlanta adapting LA's Model
Design Manual for Living Streets
● Sparking county interest

41. Questions?

42. Resources
 Alliance Fundraising
Guide Series:
 FundraisingPlanning
 Grant Proposal
 Next round announced
early 2013
 $21,000 Rapid
Response Grants
available now PeoplePoweredMovement.org

43. Thank You!
Brighid O’Keane
Advocacy Advance
Program Manager
Brighid@AdvocacyAdvance.org
www.AdvocacyAdvance.org