PakWheels.com has been conducting automobile industry surveys during recent years and is a pioneer in the field. This edition of survey covered all aspects of the industry, mainstream and otherwise.
The data that we’ve gathered covers the public’s spending habits, driving behavior, expectations and routine practices in the automobile sector in Pakistan. Products associated with the automobile sector were also included in the survey, including motor oils, insurance companies, tracking companies, tyre companies, battery companies and radio channels.
The first part of the survey asked users to rate the cars that they own or use the most. These ratings, which were entirely based on users’ experiences, lead to the crowning of awards.
The second part of the survey included users’ perceptions, regardless of what brands they used or owned. This gave us insights into people’s viewpoints about different brands available in Pakistan.
This report analyzes all data collected and extracts useful information for consumers and stakeholders of the automobile industry in Pakistan.
2. G A R I K I D E A L S O N L Y O N P A K W H E E L S
3. ABOUT
PAKWHEELS.COM
Founded in 2003, PakWheels.com has become Pakistan's #1 Automobile Portal. Over the years, the
website has helped millions of Pakistanis buy & sell cars and bikes, read automotive reviews and news,
check automobile prices and find solutions to all their automotive needs.
Think Wheels. Think PakWheels.
Automobile Industry Survey
650
MILLION
VIEWS
30
MILLION
VISITORS
450
THOUSAND
CARS, BIKES &
ACCESSORIES
LISTED FOR SALE
4. PROVINCE
BREAK-UP
The data is proportional to population figures of all
provinces. Islamabad is the only exception with a much
higher response rate than its actual population share.
Automobile Industry Survey
11,734
Total Number of
Respondents
PROVINCE
BREAK-UP
5. Automobile Industry Survey
AGE
BRACKETS
74%Aged Between 22 & 49.
INCOME
BRACKETS
Income bracket
division across all participants.
33% UNDISCLOSED
11% 0-30K
23% 30K-70K
13% 70K-100K
9% 100K-150K
11% 150K+
AGE
BRACKETS
INCOME
BRACKETS
22% 21 & YOUNGER
21% 22-25
16% 26-29
28% 30-39
9% 40-49
4% 50+
6. AUTOMOBILE
CONSUMERS
Data from participants was used to gauge the industry from a third
perspective related to Car Ownership, Car Drivers and Buying Influence.
Automobile Industry Survey
74%Car Owners
86%Car Drivers
95%Respondents played
a role if and when
buying a car.
7. DRIVING
LICENSE
LICENSING &
REGISTRATION
A significant number of people do not follow the law as found in the survey. The
most alarming figure was the number of young drivers, driving without a license
in Pakistan.
Automobile Industry Survey
24%Drive without a
driving license
41% Respondents aged 21
and younger drive cars
without License
22% 22-25
12% 26-29
19% 30-39
5% 40-49
1% 50+
8. BUYING &
SPENDING TRENDS
Most of the participants claimed to have bought second hand cars.
Automobile Industry Survey
60%
Respondents
said their cars
were bought
second hand
40% Respondents said their cars were bought
brand new
5%Used Cars were bought through car
financing or a loan
22%New Cars were bought through car
financing or a loan
9. CAR
PRICES
Automobile Industry Survey
12% spent under 0.5 Million
32% spent > 0.5 Million 1.0 Million
20% spent > 1.0 Million 1.5 Million
17% spent > 1.5 Million 2.0 Million
6% did not disclose this information
CAR
PRICES
81%Spent under PKR 2 million on buying a car
12% spent more than PKR 2 million
6% did not disclose.
6% spent > 2.0 Million 3.0 Million
3% spent > 3.0 Million 5.0 Million
3% spent over 5.0 Million
10. MARKET
OVERVIEW
Automobile Industry Survey
MARKET
OVERVIEW
(BRANDS)
25% HONDA
33% SUZUKI
31% TOYOTA
11% OTHERS
89%Market is dominated by Honda, Suzuki and Toyota
This number includes local & imported vehicles.
MARKET
OVERVIEW
(MODELS)
10% CIVIC
19% COROLLA
13% CITY
9% MEHRAN
7% CULTUS
42% OTHERS
11. IMPORTANT ASPECTS
WHEN BUYING A CAR
Participants were asked to rate the importance of the following 10 aspects
when buying a car. Contrary to popular belief, safety scored less than exterior
design and fuel efficiency.
Automobile Industry Survey
FUEL EFFICIENCY 4. RESALE
5. COMFORT
6. COST OF OWNERSHIP
7. INTERIOR DESIGN
8. AFTER SALES SERVICES
9. SAFETY
10.FEATURES & ACCESSORIES
1
2
3
VALUE FOR MONEY
EXTERIOR DESIGN
12. AUTOMOBILE
BRAND PERCEPTION
Participants were asked to rate local brands for the following criteria. Toyota and
Honda made it to the top.
Automobile Industry Survey
POPULAR
BRAND
UNIQUE
BRAND
HIGH QUALITY
BRAND
1. TOYOTA
2. HONDA
3. SUZUKI
1. HONDA
2. TOYOTA
3. NISSAN
1. TOYOTA
2. HONDA
3. SUZUKI
13. Automobile Industry Survey
CAR
INSURANCE
75%Do not have insurance
75%
INSURANCE
25% HAVE CAR
INSURANCE
CAR
INSURANCE
25%Have insurance
22% EFU INSURANCE
16% ADAMJEE
10% TPL INSURANCE
7% ASKARI GENERAL
INSURANCE
6% IGI
INSURANCE
COMPANIES
40% OTHER
14. Automobile Industry Survey
CAR
TRACKING
81%Do not have a car tracker.
19%Have a tracker.
81%
TRACKER
19% HAVE CAR
TRACKER
TRACKER
COMPANIES
28% TRACKING WORLD
23% C-TRACK
20% FALCON-I
8% STAR TRACK
6% U-TRACK
14% OTHERS
CAR
TRACKING
16. Automobile Industry Survey
AUTO
FINANCING
73%Conventional Auto Financing
27%Islamic Auto Financing
23% BANK ALFALAH
12% MCB
11% HBLCONVENTIONAL
BANK 11% UBL
10% BANK AL-HABIB
33% OTHERS
47% MEEZAN BANK
36% DUBAI ISLAMIC BANK
10% BURJ BANK
ISLAMIC
BANK 7% BANK ISLAMI
21. Automobile Industry Survey
RADIO
CHANNELS
74%Listen to Radio while driving.
1. FM 106.2
2. CITYFM 89
3. FM 100
3% FM91
2% FM88.8
3% FM96
5% FM99
8% FM100
7% FM101
6% FM103
4% FM105
31% FM106.2
3% FM107
8% FM107.4
19% FM89
RADIO
CHANNELS
POPULARITY RANKING
22. OUR
PRODUCTS
Automobile Industry Survey
Cars
Bikes
Auto Parts
Auto Accessories
Tyres
BUYING & SELLING MOREINFORMATION & TOOLS
Reviews
Comparisons
New Car & Bike Prices
Used Car Price Calculator
Loan Calculator & Comparisons
Insurance Calculator
CarSure - 200 Point Inspection
Service
Auto Shows
Magazine
Forums
Blogs
23. ABOUT THE
SURVEY
PakWheels.com has been conducting automobile industry surveys during recent years and is a pioneer
in the field. This edition of survey covered all aspects of the industry, mainstream and otherwise.
The data that gathered covers the spending habits, driving behavior, expectations and
routine practices in the automobile sector in Pakistan. Products associated with the automobile sector
were also included in the survey, including motor oils, insurance companies, tracking companies, tyre
companies, battery companies and radio channels.
The first part of the survey asked users to rate the cars that they own or use the most. These ratings,
which were entirely based on experiences, lead to the crowning of awards.
The second part of the survey included perceptions, regardless of what brands they used or
owned. This gave us insights into viewpoints about different brands available in Pakistan.
This report analyzes all data collected and extracts useful information for consumers and stakeholders
of the automobile industry in Pakistan.
Automobile Industry Survey
