Data Source: Media Track Pakistan Period: Jan 2014 – Dec 2014 - Total spent on Pakistan Print media industry in 2014 was PKR 11.10 Billion (publications only). - PKR 0.40 Billion Spent on Weekly and Monthly Magazines.  - Education sector is top most spending category in Print media followed by Construction and  Bank. - Government is one of the biggest spender on Print media.  - MCB was the biggest Advertiser from private sector.

1. Pakistan Print Media Industry
Yearly Analysis - 2014

2. Data Source: Media Track Pakistan
 Total spent on Pakistan Print media industry in 2014 was PKR 11.10 Billion (publications only).
 PKR 0.40 Billion Spent on Weekly and Monthly Magazines.
 Education sector is top most spending category in Print media followed by Construction and
Bank.
 Government is one of the biggest spender on Print media.
 MCB was the biggest Advertiser from private sector.
Print Media Report
Data Statistics

3. 14.0%
13.5%
11.0%
4.9%
4.4%
3.9%
2.1% 2.0% 1.7% 1.6% 1.5% 1.4% 1.3% 1.1% 1.1%
Top 20 Categories
Share of Spent

4. 4.8%
4.5%
2.0% 1.9%
1.8% 1.7%
1.5% 1.5% 1.4%
1.0% 1.0% 0.9% 0.8% 0.8% 0.7%
Top 20 Advertisers
Share of Spent

5. 2.7%
1.9%
1.5%
1.4%
1.1%
1.0%
0.9%
0.7% 0.7% 0.6% 0.6% 0.6% 0.6% 0.6% 0.5%
Top 20 Brands
Share of Spent

6. Publications
97%
Magazines
3%
Publications vs Digest/Magazines
Based on Spent

7. Urdu
Publications
53%
English
Publications
47%
English vs Urdu Publication Ratio
Based on Spent

8. Inside
54%
Back Page
8%
Front Insie
10%
Front Page
27%
Back Inside
1%
Ad Types Analysis

9. 2%
23%
45%
30% Hyderabad
Islamabad
Karachi
Lahore
Regional Spent

10. Top Publications and Magazines
In the year 2014
Urdu Publications English Publications Magazines

11. Monthly Trend
5% 5%
6%
7%
5%
9% 9%
12%
8%
9%
11%
12%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Based on Spent
Jan - Dec 2014

12. Category Analysis
Publications & Magazines/Digest
Year 2014

13. 20%
1%
1%
1%
1%
1%
1%
1%
2%
2%
2%
2%
3%
4%
4%
5%
6%
7%
17%
21%
OTHERS
RAYMOND GARMENTS
FIVE STAR TEXTILE
SITARA TEXTILE MILLS
CAMBRIDGE GARMENTS
ZENIYA LAWN
ROYAL TAG
JUNAID JAMSHED STORE
HIJABUNISA GARMENTS
ORIGINS GARMENTS
MAUSUMMERY LAWN
RALPH LAUREN COLLECTION
AL-KARAM TEXTILE MILLS
SANA SAFINAZ GARMENTS
TEXTILE MILLS ASSOCIATION
NISHAT LINEN GARMENTS
ITTEHAD TEXTILE
KHAADI LAWN
BONANZA GARMENTS
GUL AHMED TEXTILE MILLS
Garments / Lawn
Share Of Spent
104 Players were active in 2014

14. 33%
1%
1%
1%
1%
1%
2%
2%
2%
2%
2%
2%
2%
3%
3%
3%
6%
7%
11%
13%
OTHERS
ZAAMIN GROUP
KINGS REAL ESTATE
ASHIYANA HOUSING PROJECT
ABDULLAH BUILDERS & DEVELOPERS
FALAKNAZ PROPERTIES
SAIMA BUILDER & DEVELOPERS
GOHAR GROUP OF COMPANIES
IZHAR GROUP OF COMPANIES
STAR MARKETING
FRONT LINE MARKETING
CITY HOUSING PROJECT
SWEET HOMES PAKISTAN
EDEN HOUSING
GULBERG ISLAMABAD
GHANI BUILDER & DEVELOPERS
DHA
EMAAR PAKISTAN
DAMAC PROPERTIES
BAHRIA TOWN
Construction
Share of Spent
198 Players were active in 2014

15. Bank Category
Share Of Spent
52 Players were active in 2014
10%
2%
2%
2%
2%
3%
3%
3%
3%
3%
4%
4%
4%
4%
5%
6%
6%
6%
8%
19%
OTHERS
DUBAI ISLAMIC BANK
HABIB METROPOLITAN BANK
KASB BANK LTD
SONERI BANK
J. S. BANK
SINDH BANK
SUMMIT BANK
BANK AL HABIB
UNITED BANK LIMITED
STANDARD CHARTERED BANK
ALLIED BANK LTD
NATIONAL BANK OF PAKISTAN
ASKARI BANK LTD
BANK ALFALAH
MEZAN BANK
BANK ISLAMI LTD
THE BANK OF PUNJAB
HABIB BANK LTD
MUSLIM COMMERCIAL BANK

16. Hand Set Category
Share of Spent
18%
1%
1%
1%
5%
8%
9%
14%
41%
OTHERS
VOICE MOBILE
GFIVE MOBILE
DANY
HUAWEI
Q MOBILE
LENOVO
IPHONE
SAMSUNG

17. CHINA MOBILE
19%
TELENOR
11%
WARID
TELECOM
10%UFONE
7%MOBILINK
7%
PTCL
46%
Telecommunication Service Providers
Share Of Spent

18. THE END
For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Arshad Bhatti
khi@mediatrackpk.com
Phone: +9221-34289818-9