Print Media Analysis February 2017
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PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period Feb17. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising Data Source: Mediatrack
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Print Media Analysis February 2017
- 1. Pakistan Print Media Analysis February-2017
- 2. Mediatrack monitor the print media data from Karachi, Lahore, Islamabad Hyderabad ,Multan, Peshawar & Quetta regions. Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads. But in this report focused only branded category Ads from 38 English, Urdu & Regional Publications. For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study.
- 4. 0.6% 0.6% 0.7% 0.7% 0.7% 0.9% 0.9% 1.1% 1.1% 1.2% 1.5% 1.7% 2.2% 2.6% 2.9% 7.5% 8.0% 8.4% 10% 12% 18% MILK AND DAIRY PRODUCTS WATCHES/CLOCKS CALLING CARDS & PTCL COOKING OIL & GHEE INVESTMENT/SAVING… MEDICINE SHOPS UPS/CABLE WIRE/BATERIES MOBILE PHONE OPERATORS INSURANCE COMPANIES LUBRICANTS HOSPITALS/HEALTH CLINICS RAZERS / BLADS GARMENTS/LAWNS CORPORATE IMAGE BANKS GOVT OF SIND EDUCATION FEDERAL GOVERNMENT GOVT OF PUNJAB CONSTRUCTION
- 5. 0.6% 0.7% 0.7% 0.7% 0.7% 0.7% 0.8% 0.9% 0.9% 1.1% 1.2% 1.4% 1.6% 1.7% 1.8% 2.5% 4.9% 7.7% 8.4% 13% PAK TELECOM MOBILE LTD PTCL SONERI BANK GUL AHMED TEXTILE MILLS PAKISTAN STATE OIL LUMS BANK ALFALAH DHA STAR MARKETING (PVT) LTD THE VISION MARKETING SHAUKAT KHANUM HOSPITAL EXECUTIVE BUILDER ROYAL RESIDENCIA LAHORE HABIB BANK LTD UNITED BANK LTD TREET CORPORATION IZHAR GROUP OF COMPANIES PUNJAB GOVERNMENT SINDH GOVERNMENT PAKISTAN GOVERNMENT
- 6. 0.7% 0.7% 0.7% 0.8% 0.9% 1.0% 1.1% 1.1% 1.2% 1.2% 1.2% 1.2% 1.4% 2% 2% 3% 4% 4% 5% 5% DHA LUMS WORKS AND SERVICES DEPT SINDH BANK ALFALAH ORBIT REWARDS SINDH GOVERNAMENT HABIB BANK LTD PARK VIEW SIGNATURE APARTMENTS PUNJAB INFORMATION TECHNOLOGY SHAUKAT KHANUM HOSPITAL MINISTRY OF WATER & POWER PAKISTAN BUREAU OF STATISTICS MINISTRY OF LABOUR & HUMAN RESOURCES PARAGON CITY ROYAL RESIDENCIA LAHORE UNITED BANK LTD SPECIAL EDUCATION DEPARTMENT SINDH MINISTRY OF HEALTH PUNJAB PUNJAB GOVERNAMENT PAKISTAN GOVERNMENT DREAM GARDENS
- 7. 42 15 11 10.9 5.9 3.5 2.3 2.0 1.2 0.8
- 12. Data Source: 25 12 9.6 5.5 5.3 5.0 4.7 4.5 4.2 4.0 3.9
- 17. There are 14 Banks in OTHERS 24% 23% 10% 9% 6% 5% 4% 4% 4% 4% 7% UNITED BANK HABIB BANK BANK ALFALAH SONERI BANK NATIONAL BANK MCB DUBAI ISLAMIC BANK HABIB METROPOLITAN FINCA MICRO FINANCE KHUSHHALI BANK OTHERS
- 18. 43% 38% 10% 2% 2% 2% 2% 1% 0% NEW JUBILEE INS SINDH INSURANCE ASKARI GENERAL INS ADAM JEE INSURANCE ASIA INSURANCE STATE LIFE BIMA RELIANCE TAKAFUL PAK QATAR TAKAFUL EFU GENERAL INS
- 19. 59% 16% 8% 5% 4% 4% 2% 2% SUFI BANASPATI & OIL SHAMA BANASPATI & OIL MUNDIAL OLIVE OIL GAI BANASPATI & OIL DALDA BANASPATI & OIL ITALIA OLIVE OIL BORGES OLIVE OIL HABIB COOKING OIL
- 20. THE END