This document gives you information about how will make a budget i.e. income and expenditure a/c for library marketing strategies. Marketing strategies such as book exhibition and arrange refresher courses,etc.

1. N. P. UNIVERSITY LIBRARY
MUMBAI
PREPARING BUDGET FOR MARKETING STRATEGIES
Books Exhibition
Arrange Refresher Courses
Note:
N. P. University Library, Mumbai is not an actual
University in Mumbai. It was a part of my
assignment.
N. P. UNIVERSITY LIBRARY
MUMBAI

2. N. P. University Library is a multiunit library located at Mumbai. N. P. University have around
9,000 students with undergraduate and postgraduate level. The college library provides a range
of services and facilities through the distributed network of its units. These include: Reading
facilities on the premises, Inter Library Loan services, etc.
Since marketing is seen as an important part of the library, so that the users become more aware
of the services, let us look at some of the marketing strategies that are applied by various
University libraries.
The university library should provide wide publicity to the products and services it offers by
various advertising methods such as, extension activities, seminars, book displays, monthly
bulletins, promotional literature, bibliography list, current awareness service, online research,
information literacy program, books exhibition, arrange refresher courses, etc.
BUDGET
The development and execution of the library budget is one of the librarian most important tasks.
N. P. University Library arranges two activities i.e. books exhibition and arrange refresher
courses (Seminar/Workshop).
There are 50 students who are participating in books exhibition and refresher courses.
The book exhibition is organized every year by the library. The library calls the publishers and
booksellers to put up stalls in the library for the students and staff of the college.
Books Exhibition
Income and Expenditure Account for the year ended 31stMarch 2013
EXPENDITURE ` INCOME `
Electricity Charges 3000 Book Discount/Commission 10000
Water Charges 2000 Banners 3000
Advertisement Charges 5000 Sponsors 4000
Miscellaneous Expenditure 4500 Miscellaneous Income 8000
Surplus 10500
TOTAL 25000 TOTAL 25000
The University library arranges refresher courses for the past students of the university. Presently
the library has arranged for a refresher course for 50 working professionals who are past students
of Library and Information Science.

3. Refresher Courses (Seminars/ Workshops)
Income and Expenditure Account for the year ended 31stMarch 2013
EXPENDITURE ` ` INCOME ` `
Development Budget Registration Fees 50*400
Exps.
AV Material 200 Certificate Fees (50*200) 10000
Computer (50*150) 3000 3200 Computer Fees (50*100) 5000
Stationary Fees (50*100) 5000 20000
Establishment Exps.
Photocopying 1000 Past Students Association 5000
Funds
Printing & Stationary 1500 Donations 8000
Internet Charges 700 Income from Banners 5000
Certificates (50*100) 5000 Sponsor for Meal 2500
Room Charges 4000 Miscellaneous Income 5000
Gift for Resource Person 1000
Flower Charges 500
Advertisement Charges 2500
Travelling & Conveyance 1000 17200
Refreshment Charges
Tea & Biscuits Charges 1500
Water Charges 1000
Food Charges 1000 3500
Miscellaneous 15000
Expenditure
Surplus 6600
TOTAL 45500 TOTAL 45500