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Who am I?
● Agile Coach
● Software Developer (on the road for
almost 15 years)
● 11 of those years dealing with this Agile
thing
● I have some scars from previous Agile
transformations
1. CONTEXT
Stages of transformation, why did we get here, and business agility
2. THE 7 DEADLY SINS OF AGILE TRANSFORMATIONS
And how to avoid them
3. RECAP
4. Q&A
TONIGHT’S AGENDA
1 CONTEXT
AGILE TRANSFORMATION
What about you? Which stage are you in?
Imagine Highway to
Hell
Stairway to
Heaven
John
Lennon
AC/DC
Led
Zeppelin
AGILE TRANSFORMATION STAGES
Let's talk about the
"Highway to Hell" stage
tonight.
Have fun!
Most of the models show you the final
picture, but have no clue about the
journey to get there
The journey
No agility
??? Agile Org
The journey
No agility Where the hell happens Agile Org
How did we get here?
Companies need business agility
Agile transformation
It's not about changing
one team.
It's about changing the
whole system.
2 THE 7 DEADLY SINS
First sin:
Imposing a culture
Companies are complex systems
They
wanna be
Agile
No
agility
Systems have a behaviour
They
wanna be
Agile
No
agility
Behaviour Purpose
Companies have a culture
They
wanna be
Agile
No
agility
No
agility
Culture Business
agility
You don't change a culture by
telling people to do it.
You change the nature of the
interactions, and then the
culture grows in the gaps.
Second sin:
Not clarifying
context
Agile!Agile!
Agile!
Sponsors Agilist
Culture
People
Value
delivery
Strategy
Requirements Development Tests Production
Requirements Development Tests Production
Requirements Development Tests Production
Agile!
Strategy
Product development Production
Product development Production
Product development Production
Agile!
H
ell state!!!
Agile!Agile!
Agile!
Sponsors Agilist
Culture
People
Value
delivery
Culture
People
Value
delivery
Align the basic
expectations and request
sponsorship
Third sin:
Being the smart
outsider
Strategy
Req Dev Tests Production
Req Dev Tests Production
Req Dev Tests Production
New
rules
New
rules
New
rules
New
rules
Strategy
Req Dev Tests Production
Req Dev Tests Production
Req Dev Tests Production
New
rules
New
rules
New
rules
New
rules
H
ell state!!!
To change something at
its core, you need to
understand how it works
first.
Discovering
Agile is not
about
process
Agile is about people
No
agility
And their
interactions
Discovering - Understand your audience
Who is
involved? Create a stakeholder map
No
agility
To deal with
different
stakeholders
Discovering - Start with the end
Extract the
desired
outcomes
Work with people to
understand the obstacles
No
agility
Explore team
engagement
Discovering - Then come back to the present
With the
obstacles in
mind
Draw the value streams
No
agility
Start to plan
the
improvements
Explore the the current
context and obstacles to
create rapport
Fourth sin:
Being revolutionary
Experimenting - the value stream
Strategy
Requirements Development Tests Production
Requirements Development Tests Production
Requirements Development Tests Production
Experimenting - Revolution
Tactical
Product development Production
Product development Production
Product development Production
Complex systems are
resistant to change.
Experimenting
Tactical
Product development
Production
Product development
Production
Product development
Production
H
ell state!!!
If you hit the system hard,
it will hit you back…
HARDER!
Instead of being
revolutionary, be
evolutionary.
Experimenting - value streams
Functional Functional Functional Functional Functional
Requirements Development Tests Production
Requirements Development Tests Production
Requirements Development Tests Production
Strategy
Experimenting - create a bubble
Functional Functional Functional Functional Functional
Requirements Development Tests Production
Strategy
Experimenting - create a bubble
Functional
Functional Functional Functional Functional
Req Dev Tests Prod
Strategy
Experimenting - create a bubble
Functional
Functional Functional
Req Product Prod
Strategy
Experimenting - create a bubble
Functional
Functional
Product Prod
Strategy
Experimenting - create a bubble
Functional
ProductStrategy
Experimenting - pulled change system
Product
Change
Change
Change
Change
Marketing
Accounting
HR Legal
Value Delivery
Change
Other teams
The changes must
happen only by the time
the real needs arise.
Fifth sin:
Everyone following the
same formula
Experimenting - emergent patterns
Experimenting - emergent patternsExperimenting - emergent patterns
Experimenting - emergent patterns
H
ell state!!!
Experimenting - emergent patterns
Don't aim for machines,
aim for living organisms.
Sixth sin:
Not using data
Experimenting - measure-try-measure
Product
Don’t use vanity metrics.
Use effective metrics
Seventh sin:
Not considering the
upstream
Upstream Downstream
EfficiencyEffectiveness
Effectiveness and Efficiency
Product/
Service
Upstream
Before
Business strategy
Downstream
Low efficiency = years
N
o
business
agility
Upstream
Now
Business strategy
Delivery
High efficiency = weeks/months
Delivery Delivery Delivery
N
o
business
agility
Upstream
Now
Delivery
High efficiency = weeks/months
Delivery Delivery Delivery
High effectiveness = adaptability
Ideas/
Products/
Services
Ideas/
Products/
Services
Ideas/
Products/
Services
Focus not only on high
efficiency but also on
high effectiveness on the
strategy level
3 RECAP
Instead of
Imposing a culture
Change the nature of
the interactions, and
then the culture will
grow in the gaps
Instead of
Not clarifying context
Align the basic
knowledge and request
sponsorship
Instead of
Being the smart
outsider
Explore the the current
context and obstacles
to create rapport
Instead of
Everyone following
the same formula
Share what makes
sense, but leave space
for customization
Instead of
Not using data
Use effective metrics to
drive improvements
Instead of
Not considering the
upstream
Focus not only on high
efficiency but also on
high effectiveness on
the strategy level
THANK YOU
Any questions? Feel free to ask!

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