Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Grabbing Online Technology Faith Based
1. Welcome “ Meeting them where they are – ONLINE! Grabbing Online Technology and Making it Work for your Faith Based Ministry” How your church or faith based ministry can implement and use technology for little or no cost and compete with others spending thousands of dollars! Pam Dechert, CFRE, ePMT
2. … without having to become technology experts or spend lots of money! “ Grabbing Online Technology and Making it Work” Our objective - We want to explore how we can utilize technology and the Internet to meet the needs and desires of our donors/volunteers/members/prospects, while at the same time furthering the mission and work of our organization…
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4. Thoughts from Industry Experts “ Utilizing rent-able applications and other low cost or free web applications allows the small nonprofit to leverage labor and financial resources. Thus they are able to serve more of their constituency, as well as better communicate with (and broaden) their donor base, and improve services. In other words, leveraging through technology provides the small nonprofit an opportunity to "level the playing field." Carolyn S. Sechler, CPA Phoenix, AZ “ We are in the middle of a fundamental shift from mass media to the personal media of computers and the Internet, and charitable giving is a logical progression.” Paul Saffo Director of the Institute for the Future.
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8. Online Giving Estimates * Estimate of Giving in 2001 = $550 million Estimate of Giving in 2002 = $1.1 Billion Estimate of Giving in 2003 = $1.9 Billion Estimate of Giving in 2004 = $2.62 Billion Estimate of Giving in 2005= $4.53 Billion *The United States represents slightly more than ½ the Global Online Philanthropic Market *Estimates provided by ePhilanthropy Foundation
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10. Average Hours Spent Per Week: Source: Forrester Research 2007 Demographics of Internet Users Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7
11. Demographics of Internet Users Source: Pew Internet & American Life Project, 2006 Educational Attainment Education Level Percentage College + 91% Some College 84% High School 64% Less than High School 40%
12. Demographics of Internet Users Source: Pew Internet & American Life Project, 2006 Annual Household Income Income Level Percentage $75,000+ 91% $74,999 – $50,000 86% $49,999 – $30,000 80% Less than $30,000 53%
13. Why Now? Most Popular Online Activities Number of Participants Source: Pew Internet & American Life Project, 2005 182M 169M 157M 155M 145M 135M 22M
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16. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
20. Are You Ready to be a World Class Online Church or Ministry? Online ? #1: Clearly Display Name, Logo, Mission Completed_____ Online ? #2: Register With Local, State and Federal authorities (as required) Completed_____ Online ? #3: Make It Easy For Donors To Get Quick Answers To Questions Completed_____ Online ? #4: Make Sure Your Website Uses Encryption Technology Wherever You Request Sensitive or Confidential Information Completed_____
21. Are You Ready? Online ?#5: Provide Multiple Opportunities and Methods For Gifts To Be Made Both Online and Offline. Completed_____ Online ? #6: Post a Comprehensive Privacy Policy Completed_____ Online ?#7 Is your advancement/marketing plans integrated with online & offline activities Completed_____ Online ? #8: Are your online activities going directly into your database? Completed_____
29. Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited charity Web site Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation
37. Common Reasons Why NP Web Sites Fail Upside Down Web Site Dead Web Site Disconnected Web Site Cool Web Site Stingy Web Site " Why Web Sites Fail and What To Do About It " at Nonprofit Day by Michael C. Gilbert April 1999
42. Can they get something? Information Documents Devotionals Member Lists Calendars Newsletters PodCasts Stewardship Information Help WHAT ELSE???? 83% of Internet users expect to find product information on the Internet – Pew Internet Project
43. Can they do something? Participate in an event Golf tournaments Walk-a-thons Dinners Join – Become a member Update their information Run planned gift calculations Purchase products or services
44. Can they give something? Time - Volunteer Goods (in kind gifts) Money
45. An Overall Strategy Sign Up For Newsletter Multiple Ways To Support & Get Involved Donate Now
60. 2005 Contributions: $260.28 Billion by Source of Contributions Source: Giving USA Foundation – AAFRC Trust for Philanthropy 76.5% of all Monies given by Individuals!
61. Online Giving Estimates * Estimate of Giving in 2001 = $550 million Estimate of Giving in 2002 = $1.1 Billion Estimate of Giving in 2003 = $1.9 Billion Estimate of Giving in 2004 = $2.62 Billion Estimate of Giving in 2005= $4.53 Billion *The United States represents slightly more than ½ the Global Online Philanthropic Market *Estimates provided by ePhilanthropy Foundation
62. State Charity Registration http://www.multistatefiling.org/index.html 39 states have official legislation regarding charitable solicitation 35 States and DC accept the Unified Registration Statement (URS) (some require supplemental attachments)
81. Blogs, SMS, RSS, IM, VoIP, ??? Young Adults (18-24) average nearly 30 messages/ mo. Sources: 2 002 Usage and Attitudes Study. Rogers Wireless , The Yankee Group 2003 Mobile User Survey , Choosing the Right Media: New Technologies Teens (11-17) heaviest texters – active users average nearly 50 messages / mo. 72% of 16-24 yr olds have used Text Messaging
