Content marketing is easier and faster when you approach it like a habit you'll practice — which you'll get better at the more you do. Discover how to make content marketing faster, easier, and more fun with the tips in this presentation from the author of Master Content Marketing.

1. MasterContentMarketing.com
The Lazy
(EFFICIENT)
Approach to
Content
Marketing

2. Content Marketing can feel
like a never-ending slog …

3. Gotta record
that podcast
Gotta writethat blog post
Gotta post
that Facebook
update
Gotta makethat video
Gotta get
the video
uploaded

4. What if you could
find a way to make
content marketing
faster, easier, and
more fun?

5. Presenting
The Lazy
(EFFICIENT)
Approach to
Content
Marketing
MasterContentMarketing.com

6. Content marketing is a creative act,
so approach it like an artist, a
musician, or a dancer.

7. Make it a practice … you’ll get
better at the more you often you do it.

8. AndgetLAZY

9. The most creative people are
also lazy — EFFICIENT — in
their approach to their art.

10. Lazy people find the
fastest, easiest way
to do something and
they stick to it.
WhyLAZY?

11. Lazy people know
how long it takes to
do things and they
give them the time
they need … no more.
WhyLAZY?

12. Lazy people rely on
rituals and habits —
not willpower.
WhyLAZY?

13. Let’s build your content marketing habit
theLAZYway

14. Will you stand or sit?
Write your content
where and how you’re
most comfortable
Where

15. What kind of lighting do
you prefer? Natural light
or a dark room with a
single lamp?
Where

16. Is your content creation
station convenient?
Find a spot you can
get to easily.
Where

17. Are all your tools within reach?
Things like a thesaurus,
dictionary, your
favorite beverage …
what else?
Where

18. What sounds do you want
around you when you
write? Total silence?
Music? White noise?
Where

19. Can you eliminate distractions?
Content is easier to
create when you aren’t
getting interrupted.
Where

20. What time
of day are you
most creative?
When

21. Can you block out
this time several days
a week to devote to
content creation?
When

22. Start your content
creation time by
warming up your
writing brain.
Warm up

23. Don’t think.
Don’t judge.
Just write.
Warm up

24. Content marketing is a creative act.

25. Approach it with lazy efficiency.

26. Set up your environment to
support your work.

27. Make content marketing a
creative act by approaching it
as a habit you look forward to
practicing regularly.
That’s the way to master
LAZY (EFFICIENT)
content marketing!

28. Get more from
Master
Content
Marketing
MasterContentMarketing.com