You are a designer, or a coder, or a manager. Maybe you are even a unicorn. But you are not a data scientist. Still, you want to get more out of the mountain of data you have about your site or app to create a better user experience. No problem. Learn a process of data thinking that will help you to analyze, visualize, and really use data about your website or app without all the bothersome math and python programming.
4. Today’s JOURNEY
data overload
the analyst
the threshold
poor signals
the abyss
return with elixir
data thinking
supertechnological aid
trophy metrics
5. 3 million emails
2 million Google searches
684,000 Facebook shares
$272,000 spent online shopping
100,000 tweets
3,600 photos to Instagram
2 million blog posts
6. 1 baby born
5 mobile phones activated
@paminthelab
13. Big data is like teenage sex - everybody
talks about it, nobody really knows how
to do it, everyone thinks everyone else
is doing it, so everyone claims they are
doing it.
-Dan Ariely
“
@paminthelab
45. Social Media Data
Shoutlet
Reachli
Trackur
Topsy
Social Mention
Open Status
Google Trends
46. Other data sources
1. A/B tests
2. Surveys
3. Heatmaps
4. Quantified qualitative studies
5. Biometrics & eyetracking
6. Sales data
7. CRM data
8. Call center logs
9. Billing systems
10. Business intelligence systems