API's are building blocks that allow developers to easily create mashups and combine multiple services. To encourage developers to build on your API, you need to make the API easy to use with good documentation and few barriers like signups. The speaker provides an example of a mashup created using 3 API's that allows live word clouds and images to be overlaid on live TV, a combination that would not be possible without APIs.

1. Mashups: API’s & OpTV
Martijn Pannevis - PanMan Productions

2. Me: hacker/entrepeneur/
event organizer

3. Web is Open

4. RSS is a good start

5. Not for humans

6. But for computer systems

7. API’s are building blocks for
Mashups

8. API enhances the reach of your system

9. Apps are Longtail:
Success is hard to predict

10. Facebook app distribution

11. Be a good base to build on

12. “You have to make your
developers WANT to write stuff
for your service. Make it easy
and enjoyable for them”
-Programmable Web

13. Good documentation

14. Clear license: What’s allowed?

15. Few bariers (signups, contracts)

16. Support: Email / Forum

17. Advertise

21. Search IN program content

22. Scrapemachine at my office

23. Existing parts

24. 1.354.764

25. Wordle Wordclouds

26. Live images with live TV. 3 API’s

27. 4 services.
Not possible without API’s

28. http://dev.panman.nl/optv/

29. Thanks
www.martijnpannevis.nl
mail@martijnpannevis.nl
@PanMan on Twitter

30. Flickr Pics by:
•mmdesignoffice •Guillermо Lego
•iko •quatro.sinko CC
•pchweat •darkmatter Book
•dsevilla •*MarS Locked
•gioblublu •permanently scatterbrained
Support
•MrFaber servers
•El Ramon Pie
•Stitch Toolbox
•Thomas Hawk Goldengate
•Caliaetu Tools
•huladancer Lego
•km6xo Web
•EJP Photo Lego
•Marco Wessel network
•Stuck in Customs
•Monica's Dad Open